Auditory subliminal message system and method

• US 4,395,600 A
• Filed: 11/26/1980
• Issued: 07/26/1983
• Est. Priority Date: 11/26/1980
• Status: Expired due to Term

• Current Assignee: David L. Tyler, Rene R. Lundy
• Original Assignee: Proactive Systems Incorporated
• Inventors: Lundy, Rene R., Tyler, David L.
• Primary Examiner(s): Cangialosi, Sal
• Application Number:
  US06/210,645
• Time in Patent Office: 972 Days
• Field of Search: 179/1 AA, 179/1 P, 179/1.5 M, 340/348 E, 358/183, 358/22, 430/9, 178/17.5, 250/214 R, 352/130, 352/131, 352/201, 352/81
• US Class Current: 381/73.1
• CPC Class Codes: H03G 3/32 the control being dependent upon ambient noise level or sound level

Abstract

Ambient audio signals from the customer shopping area within a store are sensed and fed to a signal processing circuit that produces a control signal which varies with variations in the amplitude of the sensed audio signals. A control circuit adjusts the amplitude of an auditory subliminal anti-shoplifting message to increase with increasing amplitudes of sensed audio signals and decrease with decreasing amplitudes of sensed audio signals. This amplitude controlled subliminal message may be mixed with background music and transmitted to the shopping area. To reduce distortion of the subliminal message, its amplitude is controlled to increase at a first rate slower than the rate of increase of the amplitude of ambient audio signals from the area. Also, the amplitude of the subliminal message is controlled to decrease at a second rate faster than the first rate with decreasing ambient audio signal amplitudes to minimize the possibility of the subliminal message becoming supraliminal upon rapid declines in ambient audio signal amplitudes in the area. A masking signal is provided with an amplitude which is also controlled in response to the amplitude of sensed ambient audio signals. This masking signal may be combined with the auditory subliminal message to provide a composite signal fed to, and controlled by, the control circuit.

Claims

1. An auditory subliminal message system for an area comprising:

ambient audio signal processing circuit means adapted to receive an input representing ambient audio signals in the area, said ambient signal processing means comprising means for producing a control signal output which continuously varies with variations in the received input and thereby with variations in the ambient audio signals in the area; and

subliminal message control circuit means having a first input adapted to receive an auditory subliminal message signal, said control circuit means having a second input coupled to said ambient signal processing means for receiving said control signal output, and said control circuit means comprising means for continuously adjusting the amplitude of the received auditory subliminal message signal and for producing an adjusted output signal comprising the amplitude adjusted auditory subliminal message signal, the adjusted output signal being adapted for transmission to the area and having an amplitude which varies in response to said control signal so as to increase with increases in amplitude of ambient audio signals in the area and decrease with decreases in amplitude of ambient audio signals in the area.

2. A system according to claim 1 in which said ambient audio signal processing circuit means changes said control signal at one rate with increases in amplitude of ambient audio signals in the area and changes it at a faster rate with decreases in amplitude of ambient audio signals in the area, said control circuit means comprising means responsive to said control signal to produce an adjusted auditory subliminal message output signal which has an amplitude which increases at a first rate with increases in the amplitude of ambient audio signals in the area and which decreases at a second rate faster than the first rate with decreases in the amplitude of ambient audio signals in the area.

3. An auditory subliminal message system for an area comprising:

audio sensor means for sensing ambient audio signals in the area and for producing an ambient audio output signal representing the volume of the sensed ambient audio signals;

means having an input coupled to the output of said audio sensor means for producing a subliminal message output signal with a volume which follows the volume of the sensed ambient audio signals in the area.

4. A system according to claim 3 in which said last named means includes:

subliminal message source means for providing an auditory subliminal message output signal; and

volume control circuit means having an input coupled to the output of said audio sensor means and an input coupled to the output of said subliminal message source means, said volume control circuit means comprising means for adjusting the volume of the received subliminal message output signal in response to the received ambient audio output signal so as to produce a modified subliminal message output signal which comprises the volume adjusted received subliminal message output signal.

5. A system according to claim 3 in which said last named means comprises means for producing a subliminal message output signal at a volume which increases in response to increases in the volume of sensed ambient audio signals at a rate slower than the rate of increase of the sensed ambient audio signals.

6. A system according to claim 5 in which said last named means comprises means for producing a subliminal message output signal at a volume which decreases in response to decreases in the volume of sensed ambient audio signals at a rate which is faster than the rate the subliminal message output signal increases in response to increases in the volume of sensed ambient audio signals.

7. An auditory subliminal message system for an area comprising:

at least one audio sensor means for sensing ambient audio signals in the area and for producing an ambient audio output signal representing the amplitude of the sensed ambient audio signals;

subliminal message source means for providing an auditory subliminal message output signal;

control circuit means coupled to the output of said audio sensor means and to said subliminal message source means for adjusting the amplitude of the subliminal message output signal so as to follow the amplitude of the sensed ambient audio signals; and

masking signal source means for providing and combining a masking signal having frequency characteristics and an amplitude such that when the masking signal is combined with the amplitude adjusted subliminal message output signal it renders the adjusted subliminal message output signal outside of the conscious recognition range.

8. A system according to claim 7 in which said subliminal message source means comprises means for producing a repetitive auditory subliminal message output signal.

9. A system according to claim 7 in which said subliminal message source means and said masking signal source means comprise means for providing a composite signal which includes the auditory subliminal message output signal as one component and which includes the masking signal as another component;

said control circuit means comprising means for adjusting the amplitude of the composite signal so as to follow the amplitude of the sensed ambient audio signals.

10. A system according to claim 9 including system testing means for selectively adjusting the amplitude of the composite signal to bring the masking signal into the conscious recognition range and thereby indicate the system is operating.

11. A system according to claim 7 in which said masking signal source means provides a masking signal having an amplitude which is in the range of approximately 3 db to 15 db greater than the amplitude of the amplitude adjusted subliminal message output signal.

12. A system according to claim 11 in which said masking signal source means provides a masking signal having an amplitude which is approximately 5 db greater than the amplitude of the amplitude adjusted subliminal message output signal.

13. A system according to claim 7 in which said masking signal source means comprises a white noise signal generator.

14. A system according to claim 9 in which said means for providing a composite signal comprises an audio recording playback means for playing back a recording of the composite signal.

15. A system according to claim 9 in which said means for providing a composite signal includes voice synthesizer means for providing the auditory subliminal signal component.

16. A system according to claim 15 in which said means for providing a composite signal includes white noise signal generator means for providing the masking signal component and mixer circuit means for combining the output of said voice synthesizer means and the output of said white noise signal generator means to provide an output from said mixer circuit means which comprises the composite signal.

17. A system according to claim 9 including output circuit means having at least one audio speaker means for transmitting the amplitude adjusted composite signal to the area.

18. A system according to claim 7 in which said control circuit means is also coupled to said masking signal source means and comprises means for adjusting the amplitude of the masking signal so as to follow the amplitude of the sensed ambient audio signals.

19. An auditory subliminal message system for an area comprising:

at least one audio sensor means for sensing ambient audio signals in the area and for producing an ambient audio output signal representing the amplitude of the sensed ambient audio signals;

subliminal message source means for providing an auditory subliminal message output signal;

masking signal source means for providing and combining a masking signal having frequency characteristics and an amplitude such that when the masking signal is combined with the amplitude adjusted subliminal message output signal it renders the adjusted subliminal message output signal outside of the conscious recognition range;

ambient audio signal processing circuit means coupled to the output of said audio sensor means for producing a control signal which varies with variations in the amplitude of the sensed ambient audio signals;

amplitude control circuit means coupled to said subliminal message source means, to said masking signal source means and to said ambient audio signal processing circuit means for controlling the amplitude of said auditory subliminal message and the amplitude of said masking signal in response to the control signal from said ambient audio signal processing circuit means such that the amplitudes of said auditory subliminal signal and of said masking signal increase with increasing amplitudes of the sensed ambient audio signals and decrease with decreasing amplitudes of the sensed ambient audio signals; and

output circuit means including speaker means for transmitting the amplitude controlled auditory subliminal message output signal and the amplitude controlled masking signal to the area.

20. A system according to claim 19 in which said ambient audio signal processing circuit means includes an audio channel circuit means associated with each said sensor means.

21. A system according to claim 20 including plural audio sensor means and plural audio channel means, each said audio channel means including rectifier circuit means having an input coupled to the output of its associated audio sensor means for receiving and producing a rectified output signal representing the amplitude of the ambient audio signals sensed by the associated audio sensor means, each said audio channel means also including signal shaping circuit means having an input coupled to the output of said rectifier means for producing a shaped output signal which increases at a first rate in response to increases in the rectified output signal which corresponds to increases in the amplitude of the ambient audio signals sensed by the associated audio sensor means, the shaped output signal decreasing at a second rate which is faster than the first rate in response to decreases in the rectified output signal which corresponds to decreases in the amplitude of the ambient audio signals sensed by the associated audio sensor means;

and

said system also including averaging circuit means having an input coupled to the outputs of said signal shaping circuit means for receiving and averaging the shaped output signals to produce a control signal comprising the average of the received shaped output signals.

22. A system according to claim 20 including plural audio sensor means and plural audio channel means, each said audio channel means including rectifier circuit means having an input coupled to the output of its associated audio sensor means for receiving and producing a rectified output signal representing the amplitude of the ambient audio signals sensed by the associated audio sensor means;

said system also including averaging circuit means having an input coupled to the outputs of said rectifier circuit means for receiving and averaging the rectified output signals to produce an averaging circuit output signal comprising the average of the received rectified output signals; and

signal shaping circuit means having an input coupled to the output of said averaging circuit means for producing a shaped output signal which increases at a first rate in response to increases in the averaging circuit output signal which corresponds to increases in the amplitude of the sensed ambient audio signals, the shaped output signal decreasing at a second rate which is faster than the first rate in response to decreases in the averaging circuit output signal which correspond to decreases in the amplitude of the sensed ambient audio signals.

23. A system according to claim 21 or 22 in which the first rate is slower than the rate of increase of the sensed ambient audio signals.

24. A system according to claim 19 in which said output circuit means includes means for combining background audio signals, such as music, with the amplitude controlled auditory subliminal signal prior to transmitting this latter signal to the area.

25. A system according to claim 21 in which the control signal comprises a control voltage and in which said amplitude control circuit means comprises a voltage controlled amplifier circuit.

26. A method of reducing shoplifting in a customer area of a store comprising:

sensing ambient audio signals from the area;

providing an auditory anti-shoplifting subliminal message signal;

adjusting the amplitude of the subliminal message signal to follow the amplitude of the sensed audio signals; and

transmitting the amplitude adjusted subliminal message signal to the area.

27. A method according to claim 26 in which the step of adjusting the amplitude comprises the steps of increasing the amplitude at a first rate with increasing amplitudes of the sensed audio signals and decreasing the amplitude at a second rate faster than the first rate with decreasing amplitudes of the sensed audio signals.

28. A method according to claim 26 or 27 including the steps of providing a masking signal having amplitude and frequency characteristics which when combined with the auditory subliminal message signal renders the subliminal message signal below the level of conscious recognition;

adjusting the amplitude of the masking signal to follow the amplitude of the sensed audio signals; and

transmitting the amplitude adjusted masking signal to the area.

29. A method according to claim 28 in which the step of providing a subliminal message signal comprises the step of providing a composite signal having the auditory subliminal message signal as one component and the masking signal as another component;

the step of adjusting the amplitude comprises the step of adjusting the amplitude of the composite signal to follow the amplitude of the sensed audio signals; and

the step of transmitting comprises the step of transmitting the amplitude adjusted composite signal to the area.