Data information display device

• US 4,531,311 A
• Filed: 06/23/1983
• Issued: 07/30/1985
• Est. Priority Date: 06/23/1983
• Status: Expired due to Fees

• Current Assignee: Marlboro Marketing Incorporated
• Original Assignee: Marlboro Marketing Incorporated
• Inventors: Merl, Milton J., Howard, Fred, Edson, Sydney, Di Marchi, Silvio J.
• Primary Examiner(s): Wilson, John J.
• Application Number:
  US06/507,244
• Time in Patent Office: 768 Days
• Field of Search: 40/10 R, 40/11 R, 40/16.2, 40/16.4, 40/5, 40/16, 248/226 A, 248/278
• US Class Current: 40/649
• CPC Class Codes: G09F 3/20 for adjustable, removable, or interchangeable labels
• CPC Class Codes: G09F 3/201 Enclosures enveloping completely the labels G09F3/203 - G09F3/207 take precedence
• CPC Class Codes: G09F 3/204 specially adapted to be attached to a shelf or the like

Abstract

In a data information display device for use with products displayed in a shelf environment. The unit includes a bracket which is designed to mount either adhesively to the front edge of a shelf or by adhesive or other gripping means to a typical ticket rail mounted on the front edge of a shelf. Depending from the bracket is a support member which rotatably carries a data-carrying member having two surfaces, the front surface carrying information for a consumer of the goods and the rear surface carrying information used by store personnel for reorder purposes. The unit normally hangs in a position with the consumer information visible. By simple rotation of the member of the data-carrying member the store reorder information becomes visible and, when utilized, the supporting force is removed and the data-carrying member resumes its normal position.

Claims

1. In combination with a shelf for displaying and dispensing products in a store environment, said shelf having a longitudinally extending front face;

bracket means;

attaching means securing said bracket means to said shelf front face; and

an information carrying card mount including a rectangular plate section having front and rear faces and means for releasably engaging information bearing tickets onto said plate section front and rear faces to replacably retain said information bearing tickets in positions overlying said front and rear faces, said mount being coupled to said bracket and freely swingable about a longitudinal axis between opposite upwardly projecting and depending positions to provide selective alternative visual access to said tickets overlying said plate front and rear faces.

2. The combination of claim 1 wherein said bracket means and mount are formed of plastic as an integral unit and swingably connected by a shelf-hinge.

3. The apparatus of claim 1 wherein said attaching means includes a shelf edge ticket rail.

4. A data information display device for use in conjunction with products displayed in a store environment on a shelf provided with a shelf edge ticket rail including top and bottom inwardly directed lips, said device comprising:

bracket means adapted to mount on said rail and including a plate-like member having at least two pairs of parallel sides, each of said side pairs defining a different distance therebetween;

a support member including a post, said plate-like member being pivotably mounted on said post such that the plate-like member may be oriented such that a side pair separated by the distance defined by the width of the ticket rail will be retained within said rail top and bottom lips; and

a data-carrying member in the form of a generally rectangular placard having front and rear surfaces and pivotably attached to said support member such that said front surface of said data-carrying member is normally visible and may be pivoted such that said rear surface may be seen, said data-carrying member then returning to its normal front surface-visible position.

5. In combination with a shelf for displaying and dispensing products in a store environment, said shelf having a longitudinally extending front face;

bracket means;

attaching means securing said bracket means to said shelf front face; and

an information carrying card mount including a rectanglar plate section having front and rear faces and forwardly and rearwardly projecting inwardly facing channels extending longitudinally along the top and bottom edges of said plate section and adapted to replacably retain information bearing tickets in positions overlying said front and rear faces, said mount being coupled to said bracket and freely swingable about a longitudinal axis between opposite upwardly projecting and depending positions to provide selective alternative visual access to said tickets overlying said plate front and rear faces.

6. The combination of claim 5 wherein said shelf includes a ticket rail extending along said shelf front face and having inwardly directed longitudinal lips and said attaching means includes a coupling member engaging said ticket rail and retained by said lips.

7. The combination of claim 5 wherein said attaching means includes an adhesive layer between a face of said bracket means and said shelf front face.

8. The combination of claim 5 wherein said bracket means and mount are formed of plastic as an integral unit and swingably connected by a self-hinge.

9. The combination of claim 5 wherein said mount is biased to its depending position.