Dynamic audience responsive movie system

• US 4,591,248 A
• Filed: 04/27/1983
• Issued: 05/27/1986
• Est. Priority Date: 04/23/1982
• Status: Expired due to Fees

• Current Assignee: Michael J. Freeman
• Original Assignee: Michael J. Freeman
• Inventors: Freeman, Michael J.
• Primary Examiner(s): Hayes, Monroe H.
• Application Number:
  US06/489,170
• Time in Patent Office: 1,126 Days
• Field of Search: 352/5, 352/133, 352/92, 73/647, 273/311, 434/319, 434/321
• US Class Current: 352/133
• CPC Class Codes: G03B 29/00 Combinations of cameras, projectors or photographic printing apparatus with non-photographic non-optical apparatus, e.g. clocks or weapons; Cameras having the shape of other objects combinations with flash apparatus G03B15/03
• CPC Class Codes: G03B 31/00 Associated working of cameras or projectors with sound-recording or sound-reproducing means

Abstract

A movie changeover system (20,200,2004,400) capable of providing a real time decision tree movie presentation having a variable movie display content dependent on the viewing audience response to branching choices which occur during the course of the movie. A pair of movie projection devices (22, 24), each having an associated portion of a substantially continuous overall motion picture presentation therefrom, has stored thereon a projectable portion of the overall motion picture presentation content. A changeover shutter mechanism (26) is operatively associated with the pair of projectors (22, 24) for selectively projecting a movie display choice of one of the projectable portions from one of the pair of projectors (22, 24) in a real time continuous movie display presentation with the previous movie display portion in response to a changeover signal. Means for detecting and sampling the audience responses associated with each choice, such as a microphone (32, 34), is provided with the sampled responses corresponding to preferential signal levels. The sampled signal levels are processed (252, 252a, 254, 256, 258, 260, 262, 320f, 322, 324, 452, 416, 418, 36, 38, 264, 402 ) and subsequently compared (40, 266, 440) to determine which of the two levels is greater, with the resultant signal being provided (268, 274, 276, 478) to an output circuit (42, 278, 442) to which the changeover signal is provided. An audience trend preferential characteristics, depending on the manner in which the movie has been constructed, may be used to automatically generate (158, 270, 406, 408, 160, 162, 272, 276, 410, 412) a changeover signal to provide a preselected ending for the movie based on the previously indicated audience trend, or ending selection logic (424) may be employed to select an audience preferred ending.

Claims

1. In a movie changeover system comprising a pair of movie projection devices each having an associated portion of a substantially continuous overall motion picture presentation therefrom, each of said movies media having stored thereon a projectable portion of said overall motion picture presentation content, and a real-time changeover means operatively associated with said pair of projection device for selectively projecting a movie display of solely said movies media projectable portions from one of said pair of projection devices in a real time continuous mass audience movies display presentation with the previous movie display portion in response to a changeover signal;

the improvement comprising a decision tree movie presentation stored on said movie media, said stored overall motion picture presentation content including said projectable portions thereof comprising said decision tree movie presentation, said stored decision tree movie presentation comprising first and second different branching choice movie display presentation portions at a common decision tree movie display branching point, each of said first and second branching choice movie display presentation portions having a different movie display content commonly associated with the movie display portion content preceding said common decision tree movie display branching point, each of said coextensive first and second branching choice movie display presentation portions being stored on a different one of said associated movie media, said preceding movie display portion content comprising a sampling interval prior to said common decision tree movie display branching point for concurrently sampling mass audience response of preferential selection of said first and second branching choice movie display presentation portions;

means for concurrently detecting and sampling an audible first and second one of said audience responses, said concurrent detection and sampling means comprising means for discriminating between said first and second concurrently sampled mass audience audible responses, each concurrently sampled mass audience audible response being associated with a different one of said first and second branching choice movie display presentation portions for providing corresponding first and second mass audience response preferential signals respectively from said concurrently sampled mass audience response during said concurrent sampling interval, each of said mass audience response preferential signals having a relative signal value dependent on the associated mass audience response; and

condition responsive means operatively connected to said concurrent detecting and sampling means for selectively providing said changeover signal to said changeover means substantially at said common decision tree movie display branching point directly in response to said detected relative signal values for enabling said selective projection of solely said movie media projectable portion corresponding to the previously sampled preferential first or second branching choice of the sampled mass audience based on said concurrently detected mass audience audible responses, said changeover means enabling said substantially continuous real time movie display presentation of solely the preferentially selected first or second branching choice movie display presentation portion substantially at said common decision tree movie display branching point;

whereby a real time decision tree movie presentation having a variable movie display content dependent on a concurrent determination of a preferential mass audience response may be provided.

2. An audience responsive movie changeover system in accordance with claim 1 wherein said means for concurrently detecting and sampling said audience audible responses comprises microphone means and frequency discriminating means for detecting audio level and frequency of said concurrently sampled audience responses, said concurrently sampled audience responses being concurrently filtered and averaged over said sampling interval for separating said concurrently sampled first and second branching choices by frequency and detecting said audio level of said frequency separated choices for providing said preferential signal values, said relative preferential signal values being dependent on the detected audio level of said associated audience response.

3. An audience responsive movie changeover system in accordance with claim 2 wherein said frequency discriminating means comprises a low frequency filter means for detecting one of said concurrently sampled audience responses associated with one of said branching choices and a high frequency filter means for detecting the other of said concurrently sampled audience responses associated with the other of said branching choices.

4. An audience responsive movie changeover system in accordance with claim 3 wherein said means for concurrently detecting and sampling said audience responses further comprises a common comparator and sample and hold means operatively connected to said changeover signal providing means for sampling and holding a preferred one of said concurrently detected relative preferential signal values and providing said held value to said changeover signal providing means at a predetermined time relative to said common decision tree movie display branching point.

5. An audience responsive movie changeover system in accordance with claim 4 wherein said common comparator and sample and hold means comprises voltage comparator means operatively connected to a sample and hold means for comparing the relative voltage signal values of said concurrently detected audience response audio levels and for providing said changeover signal based on said comparison.

6. An audience responsive movie changeover system in accordance with claim 5 wherein said changeover signal providing means further comprises output means for providing said changeover signal only when the one of the pair of movie media containing the branching choice movie display presentation content associated with the detected higher relative signal value preferential audience response is different from the movie media providing the preceeding movie display presentation at said common decision tree branching point.

7. An audience responsive movie changeover system in accordance with claim 6 wherein said changeover means comprises relay means operatively connected to said output means for selectively enabling said movie display projection from one of said movie projection devices in response to said changeover signal.

8. An audience responsive movie changeover system in accordance with claim 7 wherein said movie media each comprise stored tones in said real-time sampling interval and said detecting and sampling means further comprise tone decoder and sampling control means for decoding said stored tones and initiating said sampling and said changeover signal provision in accordance with detection of predetermined ones of said decoded tones.

9. An audience responsive movie changeover system in accordance with claim 8 wherein said movie media each comprise a plurality of different ones of said pairs of branching choice movie display presentation portions and associated common decision tree movie display branching points spaced throughout said stored decision tree movie presentation.

10. An audience responsive movie changeover system in accordance with claim 2 wherein said means for concurrently detecting and sampling said audience responses further comprises a common comparator and sample and hold means operatively connected to said changeover signal providing means for sampling and holding a preferred one of said concurrently detected relative preferential signal values and providing said held value to said changeover signal providing means at a predetermined time relative to said common decision tree movie display branching point.

11. An audience responsive movie changeover system in accordance with claim 10 wherein said common comparator and sample and hold means comprises voltage comparator means operatively connected to a sample and hold means for comparing the relative voltage signal values of said concurrently detected audience response audio levels and for providing said changeover signal based on said comparison.

12. An audience responsive movie changeover system in accordance with claim 11 wherein said changeover signal providing means further comprises output means for providing said changeover signal only when the one of the pair of movie media containing the branching choice movie display presentation content associated with the detected higher relative signal value preferential audience response is different from the movie media providing the preceeding movie display presentation at said common decision tree branching point.

13. An audience responsive movie changeover system in accordance with claim 12 wherein said changeover means comprises relay means operatively connected to said output means for selectively enabling said movie display projection from one of said movie projection devices in response to said changeover signal.

14. An audience responsive movie changeover system in accordance with claim 1 wherein said movie media each comprise stored tones in said real-time sampling interval and said detecting and sampling means further comprise tone decoder and sampling control means for decoding said stored tones and initiating said sampling and said changeover signal provision in accordance with detection of predetermined ones of said decoded tones.

15. An audience responsive movie changeover system in accordance with claim 14 wherein said stored tones comprise a plurality of spaced apart tones, a different tone being associated with each of said two audience responses to be sampled and with said common decision tree branching point with which said changeover signal provision is associated.

16. An audience responsive movie changeover system in accordance with claim 1 wherein said movie media each comprise a plurality of different ones of said pairs of branching choice movie display presentation portions and associated common decision tree movie display branching points spaced throughout said stored decision tree movie presentation.

17. An audience responsive movie changeover system in accordance with claim 1 wherein said movie media each comprise stored coded command signals in said real time sampling interval and said detecting and sampling means further comprise command signal decoding and sampling control means for decoding said stored coded command signals and initiating said sampling and said changeover signal provision in accordance with detection of predetermined ones of said decoded command signals.

18. An audience responsive movie changeover system in accordance with claim 17 wherein said stored coded command signals comprise a plurality of unique command signals indicative of command control functions for initiating said sampling and said changeover signal provision in accordance with detection of predetermined unique ones of said decoded command signals, said sampling means and said changeover signal providing means being responsive to said unique command signals, said unique command signals being stored on said movie media.

19. An audience responsive movie changeover system in accordance with claim 17 wherein said unique command signals each comprise a combination of different unique tone frequencies corresponding to a different command function, said decoder means further comprising tone decoder and decoder logic means responsive to detection of said different unique tone frequencies for initiating a unique command function in said movie changeover system.

20. An audience responsive movie changeover system in accordance with claim 1 wherein said means for concurrently detecting and sampling said audience responses further comprises a common comparator and sample and hold means operatively connected to said changeover signal providing means for sampling and holding a preferred one of said concurrently detected relative preferential signal values and providing said held value to said changeover signal providing means at a predetermined time relative to said common decision tree movie display branching point.

21. An audience responsive movie changeover system in accordance with claim 20 wherein said common comparator and sample and hold means comprises voltage comparator means operatively connected to a sample and hold means for comparing the relative voltage signal values of said concurrently detected audience response audio levels and for providing said changeover signal based on said comparison.

22. An audience responsive movie changeover system in accordance with claim 1 wherein said system further comprises means for storing a standard signal value associated with one of said first and second branching choices and for comparing said concurrently sampled audience responses therewith for providing a changeover signal only when said preferential signal value associated with said other branching choice exceeds said stored standard signal value.

23. An audience responsive movie changeover system in accordance with claim 22 wherein said movie media comprises a stored coded command signal in said real time sampling interval, said detecting and sampling means further comprising command signal decoding and sampling control means for decoding said stored coded command signals and being operatively connected to said comparing means for initiating said comparison of said stored standard signal value with said concurrently sampled audience response.

24. An audience responsive movie changeover system in accordance with claim 23 wherein said standard signal value storage means further comprises said movie media, said control means further comprising means for initiating provision of said stored standard signal value from said movie media to said comparing means for enabling said comparison of said stored signal value with said concurrently sampled audience response.

25. An audience responsive movie changeover system in accordance with claim 24 wherein said stored different branching choice movie presentations further comprise a plurality of different selectable ending display content presentations for said overall motion picture presentation content, said system further comprising ending selection logic means, said detecting and sampling means being operatively connected to said ending selection logic means for providing a plurality of audience ending preferential responses to said ending selection logic means based on said sampling of audience responses of said ending display branching choices during an ending sampling interval, said ending selection logic means comprising means for detecting the most preferred ending display branching choice from said sampled audience response for providing an audience ending preferential signal based thereon, said changeover signal providing means further comprising output means operatively connected to said ending selection logic means for providing said changeover signal in response to said audience ending preferential signal.

26. An audience responsive movie changeover system in accordance with claim 25 wherein said ending selection logic means comprises counter means for incrementally storing a count as said audience ending preferential signal based on said deleting and sampling of said plurality of audience ending preferential responses, said counter storing the largest count detected, said counter means being incremented by detecting said preferential audience ending response associated with the most preferred ending, each of said stored ending display content presentations having an associated count value and an associated stored look for ending command signal, said counter means being decramented each time said look for ending command signal is detected until said stored count is zero, said ending selection logic means providing said audience ending preferential signal to said changeover signal providing means in response to said zero count of said counter means.

27. An audience responsive movie changeover system in accordance with claim 26 wherein said means for detecting and sampling said audience responses comprises microphone means for detecting audio level as said sampled audience ending preferential responses, said relative preferential response signal values being dependent on the detected audio level of said associated audience ending response.

28. An audience responsive movie changeover system in accordance with claim 27 wherein said system further comprises means for storing a standard signal value associated with one of said selectable ending display branching choices and for comparing said sampled audience ending preferential responses therewith for providing a changeover signal only when said preferential signal value associated with said sampled responses exceeds said stored signal value.

29. In a movie changeover system comprising a pair of movie projection devices each having an associated portion of a substantially continuous overall motion picture presentation therefrom, each of said movie media having stored thereon a projectable portion of said overall motion picture presentation content, and a real time changeover means operatively associated with said pair of projection devices for selectively projecting a movie display of solely one of said movie media projectable portions from one of said pair of projection devices in a real time continuous mass audience movie display presentation with the previous movie display portion in response to a changeover signal;

the improvement comprising a decision tree movie presentation stored on said movie media, said stored overall motion picture presentation content including said projectable portions thereof comprising said decision tree movie presentation, said stored decision tree movie presentation comprising first and second different branching choice movie display presentation portions at a common decision tree movie display branching point, each of said first and second branching choice movie display presentation portions having a different movie display content commonly associated with the display branching point and being substantially coextensive in movie display time from said common decision tree movie display branching point, each of said coextensive first and second branching choice movie display presentation portions being stored on a different one of said associated movie media, said preceding movie display portion content comprising a sampling interval prior to said common decision tree movie display branching point for sampling audience response of preferential selection of said first and second branching choice movie display presentation portions;

means for detecting and sampling an audible first and second one of said mass audience responses, with each sampled mass audience audible response being associated with a different one of said first and second branching choice movie display presentation portions for providing corresponding first and second audience response preferential signals respectively therefrom during said sampling interval, each of said audience response preferential signals having a relative signal value dependent on the associated mass audience response; and

condition responsive means operatively connected to said detecting and sampling means for selectively providing said changeover signal to said changeover means substantially at said common decision tree movie display branching point in response to said detected relative signal values for enabling said selective projection of solely said movie media projectable portion corresponding to the previously sampled preferential first or second branching choice of the sampled mass audience based on said detected mass audience audible responses, and changeover means enabling said substantially continuous real time movie display presentation of solely the preferentially selected first or second branching choice movie display presentation portion substantially at said common decision tree movie display branching point, whereby a real time decision tree movie presentation having a variable movie display content dependent on mass audience response may be provided, said means for detecting and sampling said mass audience audible responses comprising microphone means for detecting audio level as said sampled mass audience responses, said relative preferential signal values being dependent on the detected audio level of said associated mass audience response, said system further comprising means for storing a standard signal value associated with one of said first and second branching choices and for comparing said concurrently sampled mass audience responses therewith for enabling said changeover signal only when said preferential signal value associated with said other branching choice exceeds said stored standard signal value.

30. An audience responsive movie changeover system in accordance with claim 29 wherein said movie media comprises a stored coded command signal in said real time sampling interval, said detecting and sampling means further comprising command signal decoding and sampling control means for decoding said stored coded command signals and being operatively connected to said comparing means for initiating said comparison of said stored standard signal value with said concurrently sampled mass audience response.

31. An audience responsive movie changeover system in accordance with claim 30 wherein said standard signal value storage means further comprises said movie media, said control means further comprising means for initiating provision of said stored standard signal value from said movie media to said comparing means for enabling said comparison of said stored signal value with said sampled audience response.

32. In a movie changeover system comprising a pair of movie projection devices each having an associated portion of substantially continuous overall motion picture presentation therefrom, each of said movie media having stored thereon a projectable portion of said overall motion picture presentation content, and a real time changeover means operatively associated with said pair of projection devices for selectively projecting a movie display of solely one of said movie media projectable portions from one of said pair of projection devices in a real time continuous mass audience movie display presentation with the previous movie display portion in response to a changeover signal;

the improvement comprising a decision tree movie presentation stored on said movie media, said stored overall motion picture presentation content including said projectable portions thereof comprising said decision tree movie presentation, said stored decision tree movie presentation comprising first and second different branching choice movie display presentation portions at a common decision tree movie display branching point, each of said first and second branching choice movie display presentation portions having a different movie display content commonly associated with the display branching point and being substantially coextensive in movie display time from said common decision tree movie display branching point, each of said coextensive first and second branching choice movie display presentation portions being stored on a different one of said associated movie media, said preceding movie display portion content comprising a sampling interval prior to said common decision tree movie display branching point for sampling audience response of preferential selection of said first and second branching choice movie display presentation portions;

means for detecting and sampling an audible first and second one of said mass audience responses, with each sampled mass audience audible response being associated with a different one of said first and second branching choice movie display presentation portions for providing corresponding first and second audience response preferential signals respectively therefrom during said sampling interval, each of said audience response preferential signals having a relative signal value dependent on the associated mass audience response; and

condition responsive means operatively connected to said detecting and sampling means for selectively providing said changeover signal to said changeover means substantially at said common decision tree movie display branching point in response to said detected relative signal values for enabling said selective projection of solely said movie media projectable portion corresponding to the previously sampled preferential first or second branching choice of the sampled mass audience based on said detected mass audience audible responses, and changeover means enabling said substantially continuous real time movie display presentation of solely the preferentially selected first or second branching choice movie display representation portion substantially at said common decision tree movie display branching point, whereby a real time decision tree movie presentation having a variable movie display content dependent on mass audience response may be provided, said stored different branching choice movie presentations further comprising a plurality of different selectable ending display content presentations for said overall motion picture presentation content, said system further comprising ending selection logic means, said detecting and sampling means being operatively connected to said ending selection logic means for providing a plurality of audience ending preferential responses to said ending selection logic means based on said sampling of mass audience audible response of said ending display branching choice during an ending sampling interval, said ending selection logic means comprising means for detecting the most preferred ending display branching choice for said sampled mass audience audible responses for providing an audience ending preferential signal based thereon, said condition responsive changeover signal providing means further comprising output means operatively connected to said ending selection logic means for providing said changeover signal in response to said audience ending preferential signal.

33. An audience responsive movie changeover system in accordance with claim 32 wherein said ending selection logic means comprises counter means for incrementally storing a count as said audience ending preferential signal based on said detecting and sampling of said plurality of audience ending preferential responses, said counter storing the largest count said counter means being incremented by detecting said preferential audience ending responses associated with the most preferred ending, each of said stored ending display content presentations having an associated count value and an associated stored look for ending command signal, said counter means being decremented each time said look for ending command signal is detected until said stored count is zero, said ending selection logic means providing said audience ending preferential signal to said changeover signal providing means in response to said zero count of said counter means.

34. An audience responsive movie changeover system in accordance with claim 32 wherein said means for detecting and sampling said mass audience audible responses comprises microphone means for detecting audio level as said sampled audience ending preferential responses, said relative preferential response signal values being dependent on the detected audio level of said associated audience ending response.

35. An audience responsive movie changeover system in accordance with claim 34 wherein said system further comprises means for storing a standard signal value associated with one of said selectable ending display branching choices and for comparing said sampled audience ending preferential responses therewith for providing a changeover signal only when said preferential signal value associated with said sampled responses exceeds said stored signal value.

36. A method of providing a real time decision tree continuous movie presentation to a viewing mass audience having a variable movie display content dependent on said viewing mass audience response comprising the steps of real time selectably providing first and second selectable branching choice movie display presentation portions from different selectable movie media storing said portions thereon;

each of said selectable branching choice movie display presentation portions comprising a different movie display content commonly associated with the movie display portion content preceding a common decision tree movie display branching point in said continuous movie presentation;

concurrently sampling the audible response to said viewing mass audience viewing said preceding movie display portion content to a preferred choice between said first and second branching choice movie display presentation portions for providing a processed preferential choice signal; and

selectively electronically switching between said different movie media at said common branching point directly in response to said preferential choice signal based on said concurrently sampled mass audience audible responses for real time displaying solely the movie display portion branch associated with the sampled preferential selection of said viewing mass audience during said continuous movie presentation.

37. A method in accordance with claim 36 wherein said concurrently sampling step further comprises the step of frequency discriminating between said concurrently sampled audience audible responses for determining said preferred choice.

38. A method in accordance with claim 37 further comprising the steps of recording a command signal on said movie media associated with said common branching point for enabling detection of a sampling interval for sampling said response and detecting said command signal for initiating said sampling of said response.

39. In a movie changeover system comprising a pair of movie projection devices each having an associated portion of a substantially continuous overall motion picture presentation therefrom, each of said movie media having stored thereon a projectable portion of said overall motion picture presentation content, and a real time changeover means operatively associated with said pair of projection devices for selectively projecting a movie display of one of said movie media projectable portions from one of said pair of projection devices in a real time continuous mass audience movie display presentation with the previous movie display portion in response to a changeover signal;

the improvement comprising a decision tree movie presentation stored on said movie media, said stored overall motion picture presentation content including said projectable portions thereof comprising said decision tree movie presentation, said stored decision tree moving presentation comprising first and second different branching choice movie display presentation portions at a common decision tree movie display branching point, each of said first and second branching choice movie display presentation portions having a different movie display content commonly associated with the movie display branching point and being substantially coextensive in movie display time from said common decision tree movie display branching point, each of said coextensive first and second branching choice movie display presentation portions being stored on a different one of said associated movie media, said preceding movie display portion content comprising a sampling interval prior to said common decision tree movie display branching point for sampling mass audience response of preferential selection of said first and second branching choice movie display presentation portions;

means for detecting and sampling an audible first and second one of said mass aduience responses, with each sampled mass audience audible response being associated with a different one of said first and second branching choice movie display presentation portions for providing corresponding first and second mass audience response preferential signals respectively therefrom during said sampling interval, each of said mass audience response preferential signals having a relative signal value dependent on the associated mass audience audible response; and

condition responsive means operatively connected to said detecting and sampling means for selectively providing said changeover signal to said changeover means substantially at said common decision tree movie display branching point in response to said detected relative signal values for enabling said selective projection of solely said movie media projectable portion corresponding to the previously sampled preferential first or second branching choice of the sampled mass audience based on said detected audience audible responses, and changeover means enabling said substantially continuous real time movie display presentation of solely the preferentially selected first or second branching choice movie display presentation portion substantially at said common decision tree movie display branching point;

whereby a real time decision tree movie presentation having a variable movie display content dependent on mass audience response may be provided.

40. An audience responsive movie changeover system in accordance with claim 39 wherein said means for detecting and sampling said mass audience audible responses comprises microphone means for detecting audio level as said sampled audience responses, said relative preferential signal values being dependent on the detected audio level of said associated audience response.

41. An audience responsive movie changeover system in accordance with claim 40 wherein said means for detecting and sampling said audience responses further comprises sample and hold means operatively connected to said changeover signal providing means for sampling and holding said detected relative preferential signal values and providing said held values to said changeover signal providing means at a predetermined time relative to said common decision tree movie display branching point.

42. An audience responsive movie changeover system in accordance with claim 41 wherein said changeover signal providing means comprises voltage comparator means operatively connected to said sample and hold means for comparing the relative voltage signal values of said detected audience response audio levels and for providing said changeover signal based on said comparison.

43. An audience responsive movie changeover system in accordance with claim 42 wherein said changeover signal providing means further comprises output means for providing said changeover signal only when the one of the pair of movie media containing the branching choice movie display presentation content associated with the detected higher relative signal value preferential audience response is different from the movie media providing the preceeding movie display presentation at said common decision tree branching point.

44. An audience responsive movie changeover system in accordance with claim 43 wherein said changeover means comprises relay means operatively connected to said output means for selectively enabling said movie display projection from one of said movie projection devices in response to said changeover signal.

45. An audience responsive movie changeover system in accordance with claim 44 wherein said output means further comprises storage register means operatively connected to said comparator means for incrementing said storage register each time a changeover between movie media occurs for incrementally storing a number corresponding to an audience trend preferential characteristic.

46. An audience responsive movie changeover system in accordance with claim 45 wherein said storage register means comprises means for storing a preset number and for comparing said preset number with said incrementally stored number for selectively providing a changeover signal dependent on said number comparison for automatically selecting one of said movie media at a common passive audience decision tree branching point, whereby a subsequent movie display presentation portion may automatically be provided in accordance with the previous trend of the sampled audience.

47. An audience responsive movie changeover system in accordance with claim 46 wherein said movie media each comprise stored tones in said real-time sampling interval and said detecting and sampling means further comprise tone decoder and sampling control means for decoding said stored tones and initiating said sampling and said changeover signal provision in accordance with detection of predetermined ones of said decoded tones.

48. An audience responsive movie changeover system in accordance with claim 47 wherein said stored tones comprise a plurality of spaced apart tones, a different tone being associated with each of said two audience responses to be sampled and with said common decision tree branching point with which said changeover signal provision is associated.

49. An audience responsive movie changeover system in accordance with claim 48 wherein said movie media each comprises a plurality of different ones of said pairs of branching choice movie display presentation portions and associated common decision tree movie display branching points spaced throughout said stored decision tree movie presentation.

50. An audience responsive movie changeover system in accordance with claim 39 said means for detecting and sampling said audience responses comprises sample and hold means operatively connected to said changeover signal providing means for sampling and holding said detected relative preferential signal values and providing said held values to said changeover signal providing means at a predetermined time relative to said common decision tree movie display branching point.

51. An audience responsive movie changeover system in accordance with claim 39 wherein said changeover signal providing means comprises voltage comparator means operatively connected to said detecting and sampling means for comparing the relative voltage signal values of said detected audience responses and for providing said changeover signal based on said comparison.

52. An audience responsive movie changeover system in accordance with claim 51 wherein said changeover signal providing means further comprises output means for providing said changeover signal only when the one of the pair of movie media containing the branching choice movie display presentation content associated with the detected higher relative signal value preferential audience response is different from the movie media providing the preceeding movie display presentation at said common decision tree branching point.

53. An audience responsive movie changeover system in accordance with claim 52 wherein said changeover means comprises relay means operatively connected to said output means for selectively enabling said movie display projection from one of said movie projection devices in response to said changeover signal.

54. An audience responsive movie changeover system in accordance with claim 53 wherein said output means further comprises storage means operatively connected to said comparator means for incrementing said storage register each time a changeover between movie media occurs for incrementally storing a number corresponding to an audience trend preferential characteristic.

55. An audience responsive movie changeover system in accordance with claim 54 wherein said storage register means comprises means for storing a preset number and for comparing said preset number with said incrementally stored number for selectively providing a changeover signal dependent on said number comparison for automatically selecting one of said movie media at a common passive audience decision tree branching point, whereby a subsequent movie display presentation portion may automatically be provided in accordance with the previous trend of the sampled audience.

56. An audience responsive movie changeover system in accordance with claim 52 wherein said output means further comprises storage register means operatively connected to said comparator means for incrementing said storage register each time a changeover between movie media occurs for incrementally storing a number corresponding to an audience trend preferential characteristic.

57. An audience responsive movie changeover system in accordance with claim 56 wherein said storage register means comprises means for storing a preset number and for comparing said preset number with said incrementally stored number for selectively providing a changeover signal dependent on said number comparison for automatically selecting one of said movie media at a common passive audience decision tree branching point, whereby a subsequent movie display presentation portion may automatically be provided in accordance with the previous trend of the sampled audience.

58. An audience responsive movie changeover system in accordance with claim 51 wherein said output means further comprises storage register means operatively connected to said comparator means for incrementing said storage register each time a changeover between movie media occurs for incrementally storing a number corresponding to an audience trend preferential characteristic.

59. An audience responsive movie changeover system in accordance with claim 58 wherein said storage register means comprises means for storing a preset number and for comparing said preset number with said incrementally stored number for selectively providing a changeover signal dependent on said number comparison for automatically selecting one of said movie media at a common passive audience decision tree branching point, whereby a subsequent movie display presentation portion may automatically be provided in accordance with the previous trend of the sampled audience.

60. An audience responsive movie changeover system in accordance with claim 39 wherein said movie media each comprise stored tones in said real-time sampling interval and said detecting and sampling means further comprise tone decoder and sampling control means for decoding said stored tones and initiating said sampling and said changeover signal provision in accordance with detection of predetermined ones of said decoded tones.

61. An audience responsive movie changeover system in accordance with claim 60 wherein said stored tones comprise a plurality of spaced apart tones, a different tone being associated with each of said two audience responses to be sampled and with said common decision tree branching point with which said changeover signal provision is associated.

62. An audience responsive movie changeover system in accordance with claim 39 wherein said movie media each comprise a plurality of different ones of said pairs of branching choice movie display presentation portions and associated common decision tree movie display branching points spaced throughout said stored decision tree movie presentation.

63. An audience responsive movie changeover system in accordance with claim 39 wherein said movie media each comprise stored coded command signals in said real time sampling interval and said detecting and sampling means further comprise command signal decoding and sampling control means for decoding said stored coded command signals and initiating said sampling and said changeover signal provision in accordance with detection of predetermined ones of said decoded command signals.

64. An audience responsive movie changeover system in accordance with claim 63 wherein said stored coded command signals comprise a plurality of unique command signals indicative of command control functions for initiating said sampling and said changeover signal provision in accordance with detection of predetermined unique ones of said decoded command signals, said sampling means and said changeover signal providing means being responsive to said unique command signals, said unique command signals being stored on said movie media.

65. An audience responsive movie changeover system in accordance with claim 63 wherein said unique command signals each comprise a combination of different unique tone frequencies corresponding to a different command function, said decoder means further comprising tone decoder and decoder logic means responsive to detection of said different unique tone frequencies for initiating a unique command function in said movie changeover system.

66. An audience responsive movie changeover system in accordance with claim 65 wherein said unique command signals comprise a combination of four different unique tone frequencies.

67. An audience responsive movie changeover system in accordance with claim 66 wherein one of said tone frequencies comprises a command enable signal for enabling said movie changeover system to respond to detection of said unique command signals for performing said command functions.

68. An audience responsive movie changeover system in accordance with claim 63 wherein said unique command signals each comrpise different burst tone train lengths, said decoder means further comprising tone decoder and decoder logic and counting means responses to detection of said different burst tone trains for counting said detected burst tone train and initiating a unique command function in said movie changeover system in response to said count.

69. A method for providing a real time decision tree continuous movie presentation to a viewing mass audience having a variable movie display content dependent on said viewing mass audience audible response comprising the steps of real time selectably providing first and second selectable branching choice movie display presentation portions of said continuous decision tree movie presentation from different selectable movie media storing said portions thereon;

each of said selectable branching choice movie display presentation portions comprising a different movie content commonly associated with the movie display portion content preceding a common decision tree movie display branching point in said continuous movie presentation;

sampling the audible response of said viewing mass audience viewing said preceding movie display portion content to a preferred choice between said first and second branching choice movie display presentation portions for providing a processed preferential choice signal; and

selectively electronically switching between said different movie media at said common branching point directly in response to said preferential choice signal based on said sampled mass audience audible responses for real time displaying solely the movie display portion branch associated with the sampled preferential selection of said viewing mass audience during said continuous movie presentation.

70. A method in accordance with claim 69 further comprising the steps of providing a plurality of different pairs of said first and second selectable branching choice movie display presentation portions at a plurality of different corresponding branching points throughout said movie presentation sampling the audible response of said viewing audience to said plurality of choices, and selectively changing between said different movie media at said corresponding branching points for providing a plurality of mass audience responsive movie presentation portions throughout the course of the movie presentation.

71. A method in accordance with claim 69 further comprising the steps of recording a command signal on said movie media associated with said common branching point for enabling detection of a sampling interval for sampling said response and detecting said command signal for initiating said sampling of said response.

72. A method in accordance with claim 71 wherein said recording and detecting steps comprise recording a combination of different frequency tones to provide said command signal.

73. A method in accordance with claim 72 wherein said recording and detecting steps further comprise recording a plurality of different unique command signals on said movie media associated with said common branching point, a different combination of said different frequency tones corresponding to a different command signal associated with said response sampling and selective changing.

74. A method in accordance with claim 71 wherein said recording and detecting steps comprise recording a burst tone train of predetermined length to provide said command signal.

75. A method in accordance with claim 74 wherein said recording and detecting steps further comprise recording a plurality of different unique command signals on said movie media associated with said common branching point, a different predetermined burst train length corresponding to a different command signal associated with said response sampling and selective changing.

76. A method for recording a movie capable of providing a real time decision tree continuous movie presentation to a viewing mass audience having a variable movie display content dependent on said viewing mass audience audible response comprising the steps of recording first and second selectable branching choice movie display presentation portions of a common continuous decision tree movie presentation on a pair of different movie media, each of said portions being associated with common branching point in said continuous movie presentation and being substantially coextensive in movie display time from said common branching point and comprising a different movie display content commonly associated with the recorded movie display portion content preceding said common branching point in said continuous movie presentation;

and recording a command signal on each of said movie media associated with said common branching point for enabling electronic detection of a sampling interval for sampling the audible response of said viewing mass audience viewing said preceding recorded movie display portion content to a preferred choice between said first and second recorded branching choice movie display presentation portions for enabling selective electronic switching between said different movie media at said common branching point in response to a preferential choice signal obtained from said sampled mass audience response for enabling real time display of the movie display portion branch associated with the sampled preferential selection of said viewing mass audience during said continuous movie presentation of said recorded movie media.

77. A method in accordance with claim 76 wherein said command signal recording step comprises recording a combination of different frequency tones to provide said command signal.

78. A method in accordance with claim 77 said command signal recording step further comprises recording a plurality of different unique command signals on said movie media associated with said common branching point.

79. A method in accordance with claim 76 wherein said command signal recording step comprises recording a burst tone train of predetermined length to provide said command signal.

80. A method in accordance with claim 79 wherein said command signal recording step further comprises recording a plurality of different unique command signals on said movie media associated with said common branching point, a different predetermined burst train length corresponding to a different command signal associated with said mass audience audible response sampling and selective changing.