Multi-coupon sweepstakes promotion vehicle

• US 4,601,490 A
• Filed: 10/13/1983
• Issued: 07/22/1986
• Est. Priority Date: 10/13/1983
• Status: Expired due to Fees

• Current Assignee: Valassis Communications Incorporated (MX Holdings One LLC)
• Original Assignee: George F Valassis & Company
• Inventors: Brandon, David A.
• Primary Examiner(s): Bell, Paul A.
• Assistant Examiner(s): HEYRANA, PAUL
• Application Number:
  US06/541,784
• Time in Patent Office: 1,013 Days
• Field of Search: 283/56, 283/51, 283/49, 283/48 R, 283/22, 40/124.1, 273/138 R, 273/139 R, 273/240, 273/269, 273/287
• US Class Current: 283/56
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G09F 19/00 Advertising or display means not otherwise provided for

Abstract

A sweepstakes promotion vehicle employs a description section containing graphics and text pertaining to the sweepstakes, a sweepstakes entry blank, a region containing a series of graphic descriptions of products, and a plurality of detachable product stamps. Each of the product stamps is detachably secured in proximity to the graphic description of the product associated with that stamp. The sweepstakes entry blank includes a game card having a plurality of spaces, each space adapted to receive a particular product stamp associated with the specific product. To complete the sweepstakes entry blank, a participant must detach the product stamps located contiguous to the product descriptions and affix the stamps in the appropriate space on the game card.

Claims

1. A multi-page sweepstakes promotion vehicle comprising:

a description section containing graphics pertaining to the sweepstakes, including the official sweepstakes rules;

a sweepstakes entry blank including a game card having a plurality of spaces with each space bearing a graphic indicia of a specific product;

a multi-page region, separate from the portion of said vehicle containing said description section and said entry blank, containing a series a graphic descriptions of products;

a plurality of product stamps respectively associated with a plurality of products and each bearing a graphic indicia of the respective associated product; and

means detachably securing said stamps in spaced relation within said multi-page region with each stamp positioned within said multi-page region in respective proximity to the graphic description of the specific product associated with that stamp,

whereby, in order to complete the entry blank, the participant must search the multi-page region to locate the various product stamps located in spaced relation within the multi-page region corresponding to the specific products identified in the game card spaces, thereafter detach each of the located product stamps from their locations contiguous to the corresponding product descriptions, and thereafter affix the product stamps in the corresponding spaces located on the game card.

2. The sweepstakes promotion vehicle of claim 1 wherein one or more of the product descriptions include detachable discount coupons which are freely redeemable for purchase discounts on the associated product at various retail stores.

3. The sweepstakes promotion vehicle of claim 1 wherein the sweepstakes is based upon a particular central theme and one or more of the product descriptions contain references to that theme.

4. The sweepstakes promotion vehicle of claim 3 wherein the central theme is major league baseball.

5. The sweepstakes promotion vehicle of claim 1 wherein the sheets of the multi-page product description region are folded in half about their length to form the multi-page vehicle.

6. A multi-page sweepstakes promotion vehicle comprising:

a description section containing graphics pertaining to the sweepstakes, including the official sweepstakes rules;

a sweepstakes entry blank including a game card having a plurality of spaces with each space bearing a graphic indicia of a specific product;

a multi-page region, separate from the portion of said vehicle containing said description section and said entry blank, containing a series of graphic descriptions of products;

a plurality of product stamps, equal or greater in number than the minimum number of stamps required to complete the sweepstakes entry blank, respectively associated with a plurality of products and each bearing a graphic indicia of the respective associated product;

means detachably securing said stamps in spaced relation within said multi-page region with each stamp positioned within said multi-page region in respective proximity to the graphic description of the specific product associated with that stamp;

a plurality of discount coupons respectively associated with a plurality of products; and

means respectively detachably securing said discount coupons in spaced relation within said multi-page region with each discount coupon positioned within said multi-page region in respective proximity to the graphic description of the specific product associated with that coupon and in proximity to the product stamp corresponding to the specific product associated with that coupon;

whereby, in order to complete the entry blank, the participant must search the multi-page region to locate the various product stamps positioned in spaced relation within the multi-page region and corresponding to the specific products identified in the game card spaces, thereafter detach each of the located product stamps from their locations contiguous to the corresponding product descriptions and the corresponding discount coupons, and thereafter affix the product stamps in the corresponding spaces located on the game card.