Television viewer reaction determining systems

• US 4,646,145 A
• Filed: 04/07/1980
• Issued: 02/24/1987
• Est. Priority Date: 04/07/1980
• Status: Expired due to Term

• Current Assignee: R D Percy & Company
• Original Assignee: R D Percy & Company
• Inventors: Percy, Roger D., Percy, Penelope C.
• Primary Examiner(s): Groody, James J.
• Assistant Examiner(s): Coles, Edward L.
• Application Number:
  US06/138,058
• Time in Patent Office: 2,514 Days
• Field of Search: 358/84, 358/86, 358/122, 358/114, 455/2, 455/5, 179/2 TV, 235/51
• US Class Current: 725/24
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/45 for identifying users

Abstract

Television viewer reaction determining systems generate distinct signals indicative of different viewer reactions to television programs. These systems generate a further signal identifying any of the mentioned distinct signals as indicative of a viewer reaction to an unspecified person appearing in any video program. The mentioned distinct and further signals are gathered, and the unspecified person is identified from such gathered signals. The gathering of the mentioned signals is preferably effected in real time within a tolerance corresponding to an average rate of change of persons appearing in the video programs.

Claims

1. In a method of determining viewer reaction to video programs including persons displayed by different video display sets, the improvement comprising in combination the steps of:

providing switching devices for receiving different reactions to said programs;

employing said switching devices for distinctly indicating different viewer reactions to said programs;

generally classifying part of said viewer reactions as reactions to unspecified displayed persons;

gathering said viewer reactions; and

identifying said unspecified persons from said gathered viewer reactions.

2. A method as claimed in claim 1, wherein:

said viewer reaction indicating step includes providing a number of possible types of viewer reactions and indicating with said switching devices viewer reactions to said programs in terms of said possible types; and

said classifying step including generally classifying part of said viewer reactions as reactions to unspecified persons in terms of said possible types.

3. A method as claimed in claim 1 or 2, wherein:

said unspecified persons are identified by means of a gathering of said viewer reactions in real time within a tolerance corresponding to an average rate of change of said persons in said video programs.

4. A method as claimed in claim 1 or 2, wherein:

said identifying step includes comparing (a) said reactions to unspecified persons timewise to (b) said video programs.

5. A method as claimed in claim 4, wherein:

said gathering and comparing are effected in real time within a tolerance corresponding to an average rate of change of said persons.

6. In a method of determining viewer reaction to video programs including persons displayed by different video display sets, the improvement comprising in combination the steps of:

generating distinct electric signals indicative of different viewer reactions to said programs;

generating a further electric signal identifying any of said distinct signals as indicative of a viewer reaction to an unspecified displayed person;

gathering said distinct and further signals; and

identifying said unspecified person from said gathered signals.

7. A method as claimed in claim 6, wherein:

said unspecified persons are identified by means of a gathering of said signals in real time within a tolerance corresponding to an average rate of change of said persons in said video programs.

8. A method as claimed in claim 6 or 7, wherein:

said identifying step includes comparing (a) said reaction to an unspecified person timewise to (b) said video programs.

9. In a method of determining viewer reaction to video programs displayed by different video display sets, the improvement comprising in combination the steps of:

providing on/off type push buttons;

distinctly indicating viewer reactions originating with individual viewers; and

specifically identifying said viewer reactions in terms of said individual viewers, by having viewers each viewer selectively and simultaneously actuate more than one of said push buttons at a time.

10. A method as claimed in claim 9, wherein:

said viewer reaction indicating step includes providing a number of possible types of viewer reactions and indicating viewer reactions to said programs in terms of said possible types.

11. In a method of determining viewer reaction to video programs displayed by different video display sets, the improvement comprising in combination the steps of:

generating distinct electric signals indicative of different viewer reactions to said programs;

generating a further electric signal identifying any of said distinct signals as originating with a particular viewer; and

gathering said distinct and further signals essentially in real time by instantly transmitting each viewer reaction over a transmission channel to a remote location.

12. In a method of determining viewer reaction to video programs broadcast over different television channels and displayed by different video display sets, the improvement comprising in combination the steps of:

providing switching devices for receiving different reactions to said programs;

employing said switching devices for distinctly indicating viewer reactions originating with individual viewers;

determining for each viewer reaction the channel over which the program watched by the particular viewer is being broadcast;

specifically identifying said viewer reactions in terms of said individual viewers and television channels; and

gathering said viewer reactions essentially in real time by instantly transmitting each viewer reaction over a transmission channel to a remote location.

13. A method as claimed in claim 12, wherein:

said viewer reaction indicating step includes providing a number of possible types of viewer reactions and indicating with said switching devices viewer reactions to said programs in terms of said possible types.

14. In a method of determining viewer reaction to video programs including persons displayed to participating viewers by different video display sets, the improvement comprising in combination the steps of:

providing switching devices for receiving different reactions to said programs;

employing said switching devices for distinctly indicating viewer reactions originating with individual viewers;

specifically identifying said viewer reactions in terms of said individual viewers;

generally classifying part of said viewer reactions as reactions to unspecified displayed persons; and

identifying said unspecified persons from said classified part of said viewer reactions.

15. A method as claimed in claim 14, wherein:

said viewer reaction indicating step includes providing a number of possible types of viewer reactions and indicating with said switching devices viewer reactions to said programs in terms of said possible types; and

said classifying step includes generally classifying part of said viewer reactions as reactions to unspecified persons in terms of said possible types.

16. A method as claimed in claim 14 or 15, wherein:

said unspecified persons are identified by means of a gathering of said viewer reactions in real time within a tolerance corresponding to an average rate of change of said persons in said video programs.

17. A method as claimed in claim 14 or 15, wherein:

said identifying step includes comparing (a) said reactions to unspecified persons timewise to (b) said video programs.

18. A method as claimed in claim 17, wherein:

said unspecified persons are identified by means of a gathering of said viewer reactions in real time within a tolerance corresponding to an average rate of change of said persons.

19. In a method of determining viewer reaction to video programs including persons displayed by different video display sets, the improvement comprising in combination the steps of:

generating distinct electric signals indicative of different viewer reactions to said programs;

generating a first further electric signal identifying any of said distinct signals as originating with a particular viewer;

generating a second further electric signal identifying any of said distinct signals as indicative of a viewer reaction to an unspecified displayed person; and

identifying said unspecified persons from said second further signal.

20. A method as claimed in claim 19, wherein:

said signals are gathered in real time within a tolerance corresponding to an average rate of change of said persons in said video programs.

21. A method as claimed in claim 19 or 20, wherein:

said identifying step includes comparing (a) said reaction to an unspecified person timewise to (b) said video programs.

22. In a method of determining viewer reaction to video programs including persons and being broadcast over different television channels and displayed by different video display sets, the improvement comprising in combination the steps of:

providing switching devices for receiving different reactions to said programs;

employing said switching devices for distinctly indicating viewer reactions originating with individual viewers;

determining for each viewer reaction the channel over which the program watched by the particular viewer is being broadcast;

generally classifying part of said viewer reactions as reactions to unspecified displayed persons; and

specifically identifying said viewer reactions and unspecified persons in terms of said individual viewers and said television channels.

23. A method as claimed in claim 22, wherein:

said viewer reaction indicating step includes providing a number of possible types of viewer reactions and indicating with said switching devices viewer reactions to said programs in terms of said possible types.

24. A method as claimed in claim 22 or 23, wherein:

said unspecified persons are identified by means of a gathering of said viewer reactions in real time within a tolerance corresponding to an average rate of change of said persons in said video programs.

25. In a method of determining, in terms of different criteria, viewer reaction to video programs displayed by different video display sets, the improvement comprising in combination the steps of:

providing a number of possible types of viewer reactions and indicating viewer reactions in terms of said possible types;

providing distinct first electric signals representative of said indicated viewer reactions in terms of a first criterion; and

providing distinct second electric signals representative of said indicated viewer reactions in terms of a second criterion, including the step of expressing said second signals in terms of a reaction to the performance of a person displayed in one of said video programs.

26. A method as claimed in claim 25, wherein:

said provision of second signals includes a modification of said first signals.

27. A method as claimed in claim 25, wherein:

said second signals are provided by qualifying said first signals pursuant to said second criterion.

28. A method as claimed in claim 25 or 27, including the step of:

qualifying said first signals pursuant to a third criterion as signal viewer reactions in terms of said third criterion.

29. A method as claimed in claim 25, 26 or 27, including the step of:

providing a third signal indicative of the identity of a reacting viewer.

30. A method as claimed in claim 25, 26 or 27, wherein:

said second criterion is the identity of a reacting viewer.

31. A method as claimed in claim 25, 26 or 27, wherein:

said video programs are broadcast over different television channels; and

said viewer reactions are qualified in terms of the different channels over which the programs watched by reacting viewers are broadcast.

32. In a method of determining viewer reaction to video programs displayed by different video display sets, the improvement comprising in combination the steps of:

providing a plurality of input devices for selective actuation by viewers;

having viewers selectively actuate said input devices, one at a time, to indicate different first viewer reactions; and

having viewers selectively actuate said input devices, more than one at a time, to indicate different second viewer reactions.

33. A method as claimed in claim 32, wherein:

said step of indicating different first viewer reactions includes having viewers selectively actuate first input devices, one at a time; and

said step of indicating different second viewer reactions includes having viewers actuate a second input device simultaneously with each actuated first input device.

34. A method as claimed in claim 32, wherein:

said step of indicating different first viewer reactions includes having viewers selectively actuate said input devices, one at a time, to indicate general reactions to any of said video programs; and

said step of indicating different second viewer reactions includes having viewers selectively actuate said input devices, more than one at a time, to indicate reactions to specific persons appearing in said video programs.

35. A method as claimed in claim 32, wherein:

said step of indicating different first viewer reactions includes having viewers selectively actuate first input devices, one at a time, to indicate general reactions to any of said video programs; and

said step of indicating different second viewer reactions includes having viewers actuate a second input device simultaneously with each actuated first input device to indicate reactions to specific persons appearing in said video programs.

36. A method as claimed in claim 32, wherein:

said step of indicating different first viewer reactions includes having viewers selectively actuate said input devices, one at a time, to indicate general reactions to any of said video programs; and

said step of indicating different second viewer reactions includes having viewers selectively actuate said input devices, more than one at a time, to indicate the identity of reacting viewers.

37. A method as claimed in claim 32, wherein:

said step of indicating different first viewer reactions includes having viewers selectively actuate first input devices, one at a time, to indicate general reactions to any of said video programs; and

said step of indicating different second viewer reactions includes having viewers actuate a second input device simultaneously with each actuated first input device to indicate the identity of reacting viewers.

38. A method as claimed in claim 37, including the step of:

having viewers actuate a third input device simultaneously with each actuated first input device to indicate reactions to specific persons appearing in said video programs.

39. A method as claimed in claim 32, 33, 34, 35, 36, 37 or 38, wherein:

said video programs are broadcast over different television channels; and

said viewer reactions are qualified in terms of the different channels over which the programs watched by reacting viewers are broadcast.

40. In apparatus for determining viewer reaction to video programs including persons displayed by different video display sets, the improvement comprising in combination:

means for distinctly indicating different viewer reactions to said programs;

means connected to said indicating means for generally classifying part of said viewer reactions as reactions to unspecified displayed persons;

means connected to said indicating and classifying means for gathering said viewer reactions; and

means connected to said gathering means for identifying said unspecified persons from said gathered viewer reactions.

41. Apparatus as claimed in claim 40, wherein:

said indicating means include means for indicating viewer reactions to said programs in terms of a number of possible types of viewer reactions; and

said classifying means include means for generally classifying part of said viewer reactions as reactions to unspecified persons in terms of said possible types.

42. Apparatus as claimed in claim 40 or 41;

wherein;

said identifying means and said gathering means for gathering said viewer reactions in real time within a tolerance corresponding to an average rate of change of said in said video programs.

43. Apparatus as claimed in claim 40 or 41, wherein:

said identifying means include means for comparing (a) said reactions to unspecified persons timewise to (b) said video programs.

44. Apparatus as claimed in claim 42, wherein:

said gathering means and said comparing means include means for effecting said gathering and comparing in real time within a tolerance corresponding to an average rate of change of said persons.

45. In apparatus for determining viewer reaction to video programs including persons displayed by different video display sets, the improvement comprising in combination:

means for generating distinct signals indicative of different viewer reactions to said programs and for generating a further signal identifying any of said distinct signals as indicative of a viewer reaction to an unspecified displayed person;

means connected to said generating means for gathering said distinct further signals; and

means connected to said gathering means for identifying said unspecified persons from said gathered signals.

46. Apparatus as claimed in claim 45, wherein:

said identifying means and said gathering means include means for gathering said signals in real time within a tolerance corresponding to an average rate of change of said persons in said video programs.

47. Apparatus as claimed in claim 45 or 46, wherein:

said identifying means include means for comparing (a) said reaction to an unspecified person timewise to (b) said video programs.

48. In apparatus for determining viewer reaction to video programs displayed by different video display sets, the improvement comprising:

means for generating distinct signals indicative of different viewer reactions to said programs;

means combined with said generating means for generating a further signal identifying any of said distinct signals as originating with a particular viewer; and

means connected to said means for generating distinct signals and said means for generating a further signal for gathering said distinct and further signals essentially in real time including means for instantly transmitting each viewer reaction over a transmission channel to a remote location.

49. In apparatus for determining viewer reaction to video programs broadcast over different television channels and displayed by different video display sets, the improvement comprising in combination:

means for distinctly indicating viewer reactions originating with individual viewers;

means for determining for each viewer reaction the channel over which the program watched by the particular viewer is being broadcast;

means connected to said indicating and determining means for specifically identifying said viewer reactions in terms of said individual viewers and television channels; and

means for gathering said viewer reactions essentially in real time including means for instantly transmitting each viewer reaction over a transmission channel to a remote location.

50. Apparatus as claimed in claim 49, wherein:

said indicating means include means for indicating viewer reactions to said programs in terms of a number of possible types of viewer reactions.

51. In apparatus for determining viewer reaction to video programs including persons displayed to participating viewers by different video display sets, the improvement comprising in combination:

means for distinctly indicating viewer reactions originating with individual viewers;

means for specifically identifying said viewer reactions in terms of said individual viewers;

means for generally classifying part of said viewer reactions as reactions to unspecified displayed persons; and

means connected to said classifying means for identifying said unspecified persons from said classified part of said viewer reactions.

52. Apparatus as claimed in claim 51, wherein:

said indicating means include means for indicating viewer reactions to said programs in terms of a number of possible types of viewer reactions; and

said classifying means include means for generally classifying part of said viewer reactions as reactions to unspecified persons in terms of said possible types.

53. Apparatus as claimed in claim 51 or 52, wherein:

said identifying means include means for gathering said viewer reactions in real time within a tolerance corresponding to an average rate of change of said persons in said video programs.

54. Apparatus as claimed in claim 51 or 52, wherein:

said identifying means include means for comparing (a) said reactions to unspecified persons timewise to (b) said video programs.

55. Apparatus as claimed in claim 54, wherein:

said identifying means include means for gathering said viewer reactions in real time within a tolerance corresponding to an average rate of change of said persons.

56. In apparatus for determining viewer reaction to video programs including persons displayed by different video display sets, the improvement comprising in combination:

means for generating distinct signals indicative of different viewer reactions to said programs, for generating a first further signal identifying any of said distinct signals as originating with a particular viewer and for generating a second further signal identifying any of said distinct signals as indicative of a viewer reaction to an unspecified displayed person; and

means connected to said generating means for identifying said unspecified persons from said second further signals.

57. Apparatus as claimed in claim 56, wherein:

said identifying means include means for gathering said distinct and further signals in real time within a tolerance corresponding to an average rate of change of said persons in said video programs.

58. Apparatus as claimed in claim 56 or 57, wherein:

said identifying means include means for comparing (a) said reaction to an unspecified person timewise to (b) said video programs.

59. In apparatus for determining viewer reaction to video programs including persons being broadcast over different television channels and displayed by different video display sets, the improvement comprising in combination:

means for distinctly indicating viewer reactions originating with individual viewers;

means for determining for each viewer reaction the channel over which the program watched by the particular viewer is being broadcast;

means for generally classifying part of said viewer reactions as reactions to unspecified displayed persons; and

means connected to said indicating, determining and classifying means for specifically identifying said viewer reactions and unspecified persons in terms of said individual viewers and said television channels.

60. Apparatus as claimed in claim 59, wherein:

said indicating means include means for indicating viewer reactions to said programs in terms of a number of possible types of viewer reactions.

61. Apparatus as claimed in claim 59 or 60, wherein:

said identifying means include means for gathering said viewer reactions in real time within a tolerance corresponding to an average rate of change of said persons in said video programs.

62. In apparatus for determining, in terms of different criteria, viewer reaction to video programs displayed by different video display sets, the improvement comprising in combination:

means for indicating viewer reactions in terms of number of possible types of viewer reactions;

means connected to said indicating means for providing distinct first signals representative of said indicated viewer reactions in terms of a first criterion, and

means connected to said indicating means for providing distinct second signals representative of said indicated viewer reactions in terms of a second criterion, including means for expressing said second signals in terms of a reaction to the performance of a person displayed in one of said video programs.

63. Apparatus as claimed in claim 62, wherein:

said means for providing second signals include means for modifying said first signals.

64. Apparatus as claimed in claim 62, wherein:

said means for providing second signals include means for qualifying said first signals pursuant to said second criterion.

65. Apparatus as claimed in claim 62 or 63, including:

means for qualifying said first signals pursuant to a third criterion as signal viewer reactions in terms of said third criterion.

66. Apparatus as claimed in claim 62, 63 or 64, including:

means for providing a third signal indicative of the identity of a reacting viewer.

67. Apparatus as claimed in claim 62, 63 or 64, wherein:

said means for providing said second signals include means for expressing said second signals in terms of a second criterion concerning the identity of a reacting viewer.

68. Apparatus as claimed in claim 62, 63 or 64, wherein:

said video programs are broadcast over different television channels; and

said apparatus includes means for qualifying said viewer reactions in terms of the different channels over which the programs watched by reacting viewers are broadcast.

69. In apparatus for determining viewer reaction to video programs displayed by different video display sets, the improvement comprising in combination:

a plurality of input devices for selective actuation by viewers;

means connected to said input devices for indicating different first viewer reactions in response to actuation of said input devices, one at a time; and

means connected to said input devices for indicating different second viewer reactions in response to actuation of more than one of said input devices at a time.

70. Apparatus as claimed in claim 69, wherein:

said input devices include first input devices and a distinct second input device;

said means for indicating different first viewer reactions include means for indicating said first viewer reactions in response to selective actuation of said first input devices, one at a time; and

said means for indicating different second viewer reactions includes means for indicating said second viewer reactions in response to actuation of said second input device simultaneoulsy with each actuated first input device.

71. Apparatus as claimed in claim 70, wherein:

said second input device is dedicated as a device for identifying a reacting viewer.

72. Apparatus as claimed in claim 70, wherein:

said second input device is dedicated as a device for indicating reaction to a person appearing in a displayed video program.

73. Apparatus as claimed in claim 70, wherein:

said means for indicating different second viewer reactions include means for indicating a reaction to a person appearing in a video program, in response to actuation of said second input device simultaneously with a first input device.

74. Apparatus as claimed in claim 70, wherein:

said means for indicating different second viewer reactions include means for indicating the identity of reacting viewers in response to actuation of said second input device simultaneously with a first input device.

75. Apparatus as claimed in claim 74, including:

a third input device actuable simultaneously with a first input device for indicating reactions to specific persons appearing in said video programs.

76. Apparatus as claimed in claim 69, 70, 71, 72, 73, 74 or 75, wherein:

said video programs are broadcast over different television channels; and

said apparatus include means for qualifying said viewer reactions in terms of the different channels over which the programs watched by reacting viewers are broadcast.

77. In a unit for receiving viewer reactions to video programs, the improvement comprising in combination:

a series of switching devices for receiving a number of possible types of viewer reactions; and

a further switching device for indicating that any of said viewer reactions is a reaction to a person appearing in any of said video programs.

78. A unit as claimed in claim 77, including:

a second further switching device for indicating that any of said viewer reactions originates with identified viewers.

79. A unit as claimed in claim 78, including:

means for individually designating at least some of the switching devices in said series in terms of individual viewers using said unit.

80. A unit as claimed in claim 77, 78 or 79, wherein:

said switching devices are push buttons.

81. A unit as claimed in claim 77, 78 or 79, including:

means for selecting video program transmission channels for said video programs.