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Technique for testing television commercials

  • US 4,647,964 A
  • Filed: 10/24/1985
  • Issued: 03/03/1987
  • Est. Priority Date: 10/24/1985
  • Status: Expired due to Term
First Claim
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1. A method for testing a television commercial by monitoring the reactions of a test subject who is viewing said commercial, comprising the steps ofproviding a plurality of recorded programs with any one being selectable for display at any time at the choice of said test subject, each program including a commercial portion and a non-commercial portion;

  • making each program available so that its selection by the test subject corresponds to tuning to a particular television channel;

    placing the test commercial into the commercial portion of each of said recorded programs;

    arranging the test commercial on each one of said plurality of recorded programs so that at least a segment of it is available for display at times when only a non-commercial portion is available for display on all others of said recorded programs;

    directly monitoring the programming as the selections are made by said test subject; and

    determining the point in said recorded programs at which said test subject switches from any one of said plurality of programs to another.

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