Television program transmission verification method and apparatus

• US 4,805,020 A
• Filed: 02/03/1987
• Issued: 02/14/1989
• Est. Priority Date: 03/21/1983
• Status: Expired due to Term

• Current Assignee: Nielsen Media Research, Inc. (Nielsen Holdings plc)
• Original Assignee: Burton L. Greenberg
• Inventors: Greenberg, Burton L.
• Primary Examiner(s): Groody, James J.
• Assistant Examiner(s): NOT, DEFINED
• Application Number:
  US07/010,974
• Time in Patent Office: 742 Days
• Field of Search: 358/84, 358/86, 358/142, 358/147, 455/2, 455/67
• US Class Current: 348/460
• CPC Class Codes: H04H 20/14 for monitoring programmes
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04N 7/0887 for the transmission of programme or channel identifying signals

Abstract

A method and apparatus for verifying the proper airing of television programs having a digital identification code recorded on a preselected scan line which is not normally visible to the television viewer. A plurality of television channels are automatically simultaneously monitored by a primary monitoring system at a site 30 within the reception area and broadcast encoded programs are identified and timed and appraised as to their audio and video signal quality. The information generated is stored locally for later comparison with centrally stored 62 information specifying the programs that should have been aired. Each of the channels is sequentially monitored for a preselected fixed time interval, which depends on the number of channels being monitored, under the control of a programmable sequential controller 54. A secondary monitoring system is provided for use as a backup or for monitoring cable channels. Means 74 responsive to a code recorded in the program signal are provided for locally recording the final portion of the program.

Claims

1. In a method for automatically idnetifying and verifying the proper transmission of bought airings of television programs having a composite signal including a video information signal each having a unique identification code recorded in a preselected line of the video information signal which programs are transmitted at various times over a plurality of channels for reception within a geographical area, the improvement comprising the steps of:

(a) receiving the composite signals of said plurality of channels;

(b) periodically scanning said channels at a predetermined repetition rate with each channel being sampled for a preselected time interval in each period to detect the presence of one of said identification codes, said time interval being determined as a function of the number of channels being monitored and the length of said period;

(c) separating each of said identification codes from the composite signals received on said channels;

(d) detecting the color burst and audio quality for the composite signals including an identification code;

(e) generating a time signal and a channel identification signal;

(f) forming and storing verified airings information for each transmission of each of said programs including information specifying the identification code, time, duration, channel, and color burst and audio quality of said program.

2. The improvement of claim 1 further including the steps of:

(a) storing in a central memory bought airings reference signals, each of said reference signals including information Concerning the time spot, channel and duration of a bought airing of a program referenced to the corresponding identification code for such program; and

(b) comparing said stored verified airings information with the bought airings information in said central memory.

3. The improvement of claim 1 wherein said line of the video information signal is a line within the overscan region of the active video portion of the video information signal.

4. The improvement of claim 1 wherein said television programs are commercials and further including the steps of:

(a) detecting the presence of an additional code on said preselected line in conjunction with one of said identification codes said additional code identifying the program in which the commercial identified by said code is transmitted; and

(b) storing as part of said verified airings information an identification of the program in which said commercial is included.

5. In a system for automatically identifying and verifying the proper transmission of bought airings of television programs having composite signals including a video information signal each having a unique identification code recorded in a selected line of each frame of the video information, said programs being transmitted at various times over different channels for reception in a geographical area, improved apparatus comprising:

(a) means for receiving the composite signals of the programs on the different channels;

(b) means for cyclicaIly sequentially scanning said channels at a predetermined repetition rate each channel being sampled for a preselected time interval during each cycle the duration of said interval being determined as a function of the number of channels being scanned and the repetition rate;

(c) means for detecting the presence of an identification code on the selected line in each frame of a program and for reading said identification code;

(d) means for generating a time signal and a channel identifying signal;

airings

(e) means for forming and storing verified airings information for each airing of one of said programs including information specifying the identification code, time, duration and channel;

(f) central memory means for storing bought airing information for said programs referred to the corresponding identification code to identify the channel, time and duration of each of said brought airings; and

(g) means for comparing said bought airings information with said verified airings information to verify the broadcast of said programs.

6. The improved apparatus according to claim 5 wherein said selected line of said video information is in the overscan region of the active video portion of the video information signal.

7. The improved apparatus according to claim 5 further including means for detecting the color burst and audio and video quality of said composite signals of said programs, said verified airings information further including data on the color burst and audio and video quality of said programs.

8. In a system for automatically identifying and verifying the proper transmission of composite signals including video information signals of television programs each having a unique identification code recorded as a part of the video information signal, said programs being transmitted at various times over different channels for reception in a geographical area, improved apparatus comprising:

(a) central processing means for storing reference signals including information specifying each transmission of said programs each of said reference signals being referenced to the corresponding identification code;

(b) first and second means for monitoring said different channels each of said monitoring means including;

(i) means for detecting the presence of one of said unique identification codes in the video information signal of said programs;

(ii) means for forming and storing verified airings information for each airing of a program having one of said unique identification codes recorded in the video information signal thereof including information specifying the identification code, time, duration, and channel of said airing; and

(iii) means for enabling said central processing means to receive from said first monitoring means verified airings information based on detection of identification codes by said first and second monitoring means.

9. The improved apparatus of claim 8 wherein said identification code is recorded on a preselected line of each frame of said video information signal and wherein said first and second monitoring means each further include:

(a) means for receiving the composite signals present on a plurality of said different channels; and

(b) means for cylically scanning said plurality of channels at a predetermined repetition rate each channel being sampled for a preselected time interval during each cycle, the duration of said interval being determined as a function of the number of channels being scanned.

10. In a local monitoring system for automatically identifying the proper transmission of bought airings of television commercials having a composite signal including a video information signal and each having a unique identification code recorded in a selected line of the video information signal, said programs being transmitted over one or more channels for reception in a geographical area, the improvement comprising:

(a) means for receiving the composite signals transmitted on said plurality of channels;

(b) means for detecting the presence of an identification code on said selected line of said video information signal of a received commercial;

(c) means responsive to the presence of an additional code in the video information signal of a received commercial for locally recording the final portion of the commercial in which said additional code is recorded.

11. The local monitoring system of claim 10 wherein said additional code includes information specifying the length of said commercial and wherein said detecting means includes means responsive to said length specifying information for controlling said recording means to record only a preselected final portion of said commercial.