Self-administered survey questionnaire and method

• US 4,954,699 A
• Filed: 04/13/1988
• Issued: 09/04/1990
• Est. Priority Date: 04/13/1988
• Status: Expired due to Fees

• Current Assignee: The NPD Group, Inc. (Information Resources Incorporated)
• Original Assignee: The NPD Group, Inc. (Information Resources Incorporated)
• Inventors: Weber, William, Coffey, Steve
• Primary Examiner(s): Trafton, David L.
• Application Number:
  US07/181,403
• Time in Patent Office: 874 Days
• Field of Search: 235/375, 235/462, 235/472, 358/84, 364/900
• US Class Current: 235/375
• CPC Class Codes: G06K 17/0032 Apparatus for automatic testing and analysing marked record carriers, used for examinations of the multiple choice answer type teaching apparatus working with questions and answers G09B7/00
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

In a method for providing a self-administered survey using a bar coded survey questionnaire having a plurality of survey questions and a plurality of selectable responses to the questions, with the selectable bar coded responses (10) being scannable for storing the selected responses (10); the improvement comprising providing a bar code scannable skip pattern prompt (12a, 12b) embedded in a scannable bar code pattern (10) also containing the selectable response (14a, 14b), the skip pattern prompt (12a, 12b) being dependent on the selected response (14a, 14b); selecting a response to a particular survey question by scanning (22) the bar code pattern (10) associated with the selected response (14a, 14b); storing the selected response (14a, 14b) based on the scanned bar code pattern (10) and displaying (24) a prompt message, indicating a next question to be answered in the survey questionnaire based on the same scanned bar code pattern (10), whereby a single scanning of the selected bar code pattern (10) provides both the response selected (14a, 14b) and the skip pattern (12a, 12b) to the next question to be answered for providing branching directly from the scanned response (10).

Claims

1. In a survey questionnaire comprising a plurality of survey questions, and a plurality of selectable responses associated with each of said survey questions;

the improvement comprising a bar code scannable pattern associated with each response, said bar code scannable pattern comprising a selectable response to a particular survey question and a skip pattern prompt indication embedded therein comprising prompting information corresponding to a next question to be answered in said plurality of survey questions in said survey questionnaire based on selection of said selectable response, said bar code scannable pattern being adapted for scanning by a bar code scanning device having a storage means and a display associated therewith for storing the scanned selectable response and displaying said prompting information, whereby a self-administered survey questionnaire may be provided.

2. An improved survey questionnaire in accordance with claim 1 wherein said bar code scannable pattern further comprises an indication of the survey question being responded to.

3. An improved survey questionnaire in accordance with claim 2 wherein said bar code scannable pattern further comprises a check digit.

4. An improved survey questionnaire in accordance with claim 1 wherein only a portion of said selectable responses contain a skip pattern prompt indication indicating a next question to be approved different from the next successive question in said survey questionnaire.

5. In a method for providing a self-administered survey using a bar coded survey questionnaire having a plurality of survey questions and a plurality of selectable responses to said questions, with said selectable bar responses being scannable for storing said selected responses;

the improvement comprising providing a bar code scannable skip pattern prompt embedded in a scannable bar code pattern also containing said selectable response, said skip pattern prompt being dependent on the selected response;

selecting a response to a particular survey question by scanning said bar code pattern associated with said selected response;

storing said selected response based on said scanned bar code pattern and displaying a prompt message, indicating a next question to be answered in said survey questionnaire based on the same scanned bar code pattern, whereby a single scanning of said selected bar code pattern provides both the response selected and the skip pattern to the next question to be answered for providing branching directly from said scanned response.

6. An improved method in accordance with claim 5 wherein said selecting step further comprises scanning said bar code pattern for providing an indication of the question being responded to.

7. An improved method in accordance with claim 6 wherein said storing step further comprises storing a target question number corresponding to said next question to be answered;

said method further comprising comparing said target question number contained in a previous selected response with said indication of the next question being answered.

8. An improved method in accordance with claim 7 further comprising the step of storing the selected response only when said stored target question number corresponds to said indication of the next question being answered.

9. An improved method in accordance with claim 8 further comprising the step of redisplaying said prompt message when said stored target question number fails to correspond to said indication of the next question being answered.

10. An improved method in accordance with claim 9 wherein at least one of said selectable responses further comprises a last question indication embedded in said selectable bar code pattern associated therewith, said displaying step further comprising displaying a survey terminating message in response to said scanning of said bar code pattern selectable response containing said last question indication.

11. An improved method in accordance with claim 5 wherein at least one of said selectable responses further comprises a last question indication embedded in said selectable bar code pattern associated therewith, said displaying step further comprising displaying a survey terminating message in response to said scanning of said bar code pattern selectable response containing said last question indication.

12. An improved method in accordance with claim 7 wherein said storing step further comprises the step of storing the selected response only when said stored target question number corresponds to said indication of the next question being answered.

13. An improved method in accordance with claim 7 further comprising the step of redisplaying said prompt message when said stored target question number fails to correspond to said indication of the next question being answered.

14. An improved method in accordance with claim 13 wherein at least one of said selectable responses further comprises a last question indication embedded in said selectable bar code pattern associated therewith, said displaying step further comprising displaying a survey terminating message in response to said scanning of said bar code pattern selectable response containing said last question indication.

15. An improved method in accordance with claim 5 further comprising administering a plurality of different surveys each employing a different one of said bar coded survey questionnaires, each of said different survey questionnaires scannable bar code patterns being scannable using a common survey program.