Method and apparatus for correlating data

• US 4,970,681 A
• Filed: 10/20/1987
• Issued: 11/13/1990
• Est. Priority Date: 10/20/1986
• Status: Expired due to Fees

• Current Assignee: Nielsen BookData Ltd. (Nielsen Holdings plc)
• Original Assignee: Nielsen BookData Ltd. (Nielsen Holdings plc)
• Inventors: Bennett, Ralph F. M.
• Primary Examiner(s): HARRELL, ROBERT B
• Application Number:
  US07/110,268
• Time in Patent Office: 1,120 Days
• Field of Search: 283/1 R, 283/35, 283/36, 283/39, 283/44, 283/48, 283/55, 283/60 R, 283/72, 40/382, 40/384, 40/360, 40/489, 40/490, 340/826.31, 235/380, 364/200, 364/300, 364/900, 364/419
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching

Abstract

An apparatus and method for furnishing the identification of potential customers that may be interested in a specific product in response to a search request. A first database contains information on, for instance, books and serials in print, in which each individual book or serial is classified. Individuals requesting information regarding specific books or serials identify themselves, along with their product interests. A second database is built up on the first enquirers, including their identification and product interests. The second database enables book publishers to determine the identification of potential customers and of their specific product interests.

Claims

1. A method of furnishing data, comprising the steps performed by a computer of:

examining information relating to a plurality of subject matter;

providing a subject classification for each subject matter;

forming an assembly of data which includes subject classifications for the subject matter;

requesting information from a first group of enquirers regarding individual preferences for the subject matter so as to obtain information regarding an individual enquirer'"'"'s preference of the subject matter;

assembling data obtained on the first enquirers as to an enquirer'"'"'s identification and subject interests; and

providing second enquirers with an identification of first enquirers having specific subject interests.

2. A method of furnishing data, comprising the steps performed by a computer of:

compiling data pertaining to a plurality of subject matters to form a first assembly of data;

storing the first assembly of data;

obtaining data from a group of individuals which indicates each individual'"'"'s interest in certain subject matter in the first assembly of data;

creating a second assembly of data based on interests of each individual of the group;

storing the second assembly of data;

forming enquiries to select particular individuals from the group meeting a desired profile;

matching the second assembly of data to the first assembly of data, based on the enquiries that form the desired profile, so as to select specific individuals that have interests for selected subject matter in the first assembly of data.

3. The method of claim 2, wherein the step of storing the first assembly of data comprises storing the compiled data in a computer memory.

4. The method of claim 2, wherein a computer terminal is used to obtain the data which indicates an interest each individual in the group has about certain subject matters in the first assembly of data.

5. The method of claim 2, wherein a computer terminal is used to input enquiries.

6. The method of claim 2, wherein a printer displays a result of the matching of the second assembly of data with the first assembly of data as a result of an obtained enquiry.

7. The method of claim 2, wherein a monitor displays a result of the matching of the second assembly of data with the first assembly of data as a result of an obtained enquiry.

8. The method of claim 2, wherein the step of matching the data in the second assembly of data to the data in the first assembly of data is performed by a computer software program algorithm that analyzes an obtained enquiry so as to match the second assembly of data to the first assembly of data.

9. An apparatus for furnishing data, comprising:

a central processor system;

a terminal that is interfaced to the central processing system for entering data into said central processor system;

a display means that is interfaced to said central processor system for displaying data from said central processor system;

a first storage means coupled to said central processor system for storing an assembly of data relating to a plurality of subject matters;

a second storage means coupled to said central processor system for storing an assembly of data indicating specific interests of said subject matters in said first storage means by individuals of a group;

enquiries that are entered into said central processor system via said terminal; and

means for matching said assembly of data in said second storage means to said assembly of data in said first storage means in response to entered enquiries so as to select individuals from said second storage means that have expressed interests in certain subject matters in said first storage means that match said enquiries.

10. The apparatus of claim 9, wherein said display means comprises a monitor.

11. The apparatus of claim 9, wherein said display means comprises a printer.

12. The apparatus of claim 9, wherein said first and second storage means comprise a computer storage device.

13. The apparatus of claim 9, wherein said matching means comprises a computer algorithm that examines all the data in said first storage means to select specific data that matches said enquiries in said second storage means.