Ad insertion system and method for broadcasting spot messages out of recorded sequence
First Claim
Patent Images
1. An ad insertion system comprising:
- a first playing means for playing spot messages stored in a recorded sequence on a video source, andcontrol means for switching a broadcast system from program signals of a scheduled broadcast, selecting and causing said first playing means to play into said broadcast system in immediate succession a plurality of spot messages out of said recorded sequence without intervening material from another playing means, and switching said broadcast system back to program signals of a scheduled broadcast.
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Accused Products
Abstract
An ad insertion system and method transmit spot messages during intervals in a broadcast transmission and provide immediate access to stored spot messages, in any sequential order, with a single video source. Custom spot messages can be created by superimposing graphics over selected video signals and simultaneously transmitting those signals with appropriate audio signals.
189 Citations
19 Claims
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1. An ad insertion system comprising:
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a first playing means for playing spot messages stored in a recorded sequence on a video source, and control means for switching a broadcast system from program signals of a scheduled broadcast, selecting and causing said first playing means to play into said broadcast system in immediate succession a plurality of spot messages out of said recorded sequence without intervening material from another playing means, and switching said broadcast system back to program signals of a scheduled broadcast. - View Dependent Claims (2, 3, 4, 5, 6)
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7. An ad insertion system comprising:
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a single laser disk player for playing a plurality of video signals stored on a laser disk; audio source means separate from said laser disk player for generating audio signals for broadcast with said video signals; and control means for selecting said video and audio signals, thereby creating spot messages, switching from program signals of a scheduled broadcast to said selected signals, playing into a broadcast system said spot messages out of a pre-recorded sequence on said laser disk, and switching back to program signals of a scheduled broadcast. - View Dependent Claims (8, 9, 10)
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11. A method for inserting a series of spot messages into a broadcast transmission, comprising:
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switching a broadcast system from program signals of a scheduled broadcast; transmitting a first spot message from first storage means in a first playing means; accessing a second spot message out of a recorded sequence from said first storage means and transmitting said second spot message immediately after said first spot message; and switching said broadcast system back to program signals of a scheduled broadcast. - View Dependent Claims (12, 13, 14, 15)
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16. A method for inserting spot messages into a broadcast transmission, comprising:
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selecting video, audio and/or graphic signals to form custom spot messages; accessing the selected video signals on a laser disk; accessing selected audio signals which are to be simultaneously broadcast with said accessed video signals; and switching from broadcast transmission to spot message transmission to co-broadcast said accessed video and audio signals as said spot messages with an audio component according to a programmed time schedule and out of a pre-recorded sequence of spot messages on said laser disk. - View Dependent Claims (17)
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- 18. A controller for an ad insertion system programmed to switch a broadcast system from program signals of a scheduled broadcast, cause a single player to access and then play in sequence, non-sequential spot messages stored in a single video source, and switch said broadcast system back to program signals of a scheduled broadcast.
Specification