Label or package construction incorporating hidden indicia game

• US 5,076,613 A
• Filed: 04/04/1990
• Issued: 12/31/1991
• Est. Priority Date: 04/04/1990
• Status: Expired due to Fees

• Current Assignee: George W. Kovacs
• Original Assignee: George W. Kovacs
• Inventors: Kovacs, George W.
• Primary Examiner(s): Bell, Paul A.
• Application Number:
  US07/504,012
• Time in Patent Office: 636 Days
• Field of Search: 283/72, 283/79, 283/80, 283/81, 283/87, 283/90, 283/91, 283/94, 283/106, 283/107, 283/108, 283/109, 283/105, 283/903
• US Class Current: 283/106
• CPC Class Codes: A63F 2009/0016 Labels
• CPC Class Codes: A63F 2009/0615 transparent
• CPC Class Codes: A63F 3/069 having a message becoming legible by tearing-off non-adhesive parts
• CPC Class Codes: B65D 23/0842 Sheets or tubes applied around the bottle with or without subsequent folding operations
• CPC Class Codes: B65D 23/14 of tags , labels, cards, coupons, decorations or the like B65D23/008 takes precedence
• CPC Class Codes: Y10S 283/903 Lottery ticket

Abstract

Label or package construction incorporating a hidden, but purchaser-accessible, game piece. The label, on the part of the package incorporating the gamepiece, is comprised of multiple plastic layers, or plys, and has gamepiece indicia printed on opposite surfaces of a single layer or on contacting surfaces of adjacent layers. After the product incorporating the label or packaging is purchased, the customer removes the gamepiece portion and folds the portion in a manner such that the indicia containing area on the first layer surface is aligned with the indicia containing area on the second layer surface. When aligned, an indication is provided as to whether the customer is a prize winner.

Claims

1. A label construction for a product, a first surface of said label being securable to said product, a second surface of said label being exposed to viewing by a product purchaser, the improvement comprising a gamepiece integral with said label, a first portion of said gamepiece being printed to be viewable from said first surface of said label, product identification indicia also being printed to be viewable from said first surface, a second portion of said gamepiece being printed to be viewable from said second surface of said label, said second portion of said gamepiece having upper and lower portions, said lower portion being printed in a manner such that transparent areas having a first set of markings are formed thereon, first alignment means formed on the lower portion of said gamepiece, said first alignment means comprising a transparent area having first alignment markings formed thereon, the upper portion of said gamepiece having a second set of markings printed thereon;

and second alignment means printed to be viewable from the upper portion of said gamepiece and comprising second alignment markings, the gamepiece, after removal from the label, providing a visual indication through the transparent areas on said lower portion of said gamepiece to the product purchaser whether a prize has been won when folded such that the first alignment markings are in alignment with said second alignment markings.

2. A package construction for a retail product comprising first and second sheets joined in a manner such that a product is contained therein, said second sheet comprising transparent plastic material, a first surface of said second sheet being exposed to viewing by a product purchaser, the improvement comprising a gamepiece integral with said second sheet, a first portion of said gamepiece being printed to be viewable from said first surface of said second sheet, product identification indicia also being printed to be viewable from said first surface of said second sheet, the second portion of said gamepiece printed to be viewable from the second surface of said second sheet, said gamepiece having upper and lower portions, said lower portion being printed in a manner such that transparent areas having a first set of markings are viewable thereon, and first alignment means formed on the lower portion of said gamepiece, said first alignment means comprising a transparent area having first alignment markings formed thereon, said upper portion of said gamepiece having a second set of markings printed thereon and further including, second alignment means printed thereon, said second alignment means comprising second alignment markings, and wherein the gamepiece, after removal from said second sheet, provides a visual indication through the transparent areas on said lower portion of said gamepiece to the product purchaser whether a prize has been won when folded such that the first alignment markings are in alignment with said second alignment markings.