Method for effecting evaluation of consumer goods by test panel members
First Claim
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1. A multi-wave method for effecting evaluation of consumer products by test panel members, comprising:
- A) selecting a plurality of test panel members to receive a first set of test materials from a test administrator;
B) conducting a base wave by providing each test panel member with said first set of test materials, said first set of test materials comprising;
1) a base evaluation set of products,2) a first video tape containing a video presentation on products in said base evaluation set, and3) means for ordering at least one of the products in said base evaluation set;
C) instructing each panel member to respond to the base wave by utilizing the ordering means to order at least one of said products in said base evaluation set;
D) conducting a subsequent wave after conducting base wave (B) by providing each test panel member with a subsequent set of test materials, said subsequent set of test materials comprising;
1) a subsequent evaluation set of products;
2) a subsequent video tape containing a video presentation on each product in said subsequent evaluation set, and3) means for ordering at least one of said food products in said subsequent evaluation set;
E) instructing each panel member to respond to the subsequent wave by utilizing the ordering means to order at least one of said food products in said subsequent evaluation set; and
F) recording in a data file the identity of products ordered by each test panel member.
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Abstract
In a method for effecting evaluation of consumer products by test panel members, the panel members receive a set of test materials which include an evaluation set of products, a video tape containing a video presentation of members of the evaluation set and means for ordering products free of charge. The choices made by the panel members provide information as to preferences between test products and established brands. The evaluation process is repeated over several cycles to provide information regarding long term purchase habits and product sustainability.
45 Citations
20 Claims
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1. A multi-wave method for effecting evaluation of consumer products by test panel members, comprising:
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A) selecting a plurality of test panel members to receive a first set of test materials from a test administrator; B) conducting a base wave by providing each test panel member with said first set of test materials, said first set of test materials comprising; 1) a base evaluation set of products, 2) a first video tape containing a video presentation on products in said base evaluation set, and 3) means for ordering at least one of the products in said base evaluation set; C) instructing each panel member to respond to the base wave by utilizing the ordering means to order at least one of said products in said base evaluation set; D) conducting a subsequent wave after conducting base wave (B) by providing each test panel member with a subsequent set of test materials, said subsequent set of test materials comprising; 1) a subsequent evaluation set of products; 2) a subsequent video tape containing a video presentation on each product in said subsequent evaluation set, and 3) means for ordering at least one of said food products in said subsequent evaluation set; E) instructing each panel member to respond to the subsequent wave by utilizing the ordering means to order at least one of said food products in said subsequent evaluation set; and F) recording in a data file the identity of products ordered by each test panel member. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification