At-shelf lighted merchandising display

• US 5,111,606 A
• Filed: 06/11/1990
• Issued: 05/12/1992
• Est. Priority Date: 06/11/1990
• Status: Expired due to Fees

• Current Assignee: Rad Computer Solutions, Inc.
• Original Assignee: Rad Computer Solutions, Inc.
• Inventors: Reynolds, Randy B.
• Primary Examiner(s): Dorner, Kenneth J.
• Assistant Examiner(s): GREEN, BRIAN
• Application Number:
  US07/536,765
• Time in Patent Office: 701 Days
• Field of Search: 40/642, 40/649, 40/650, 40/584, 40/442, 40/553, 40/658, 40/152.2, 40/597, 40/618, 40/570, 362/125, 362/184, 362/191, 362/234, D20/41, D20/10
• US Class Current: 40/661.02
• CPC Class Codes: G09F 3/18 Casings, frames or enclosures for labels
• CPC Class Codes: G09F 7/22 for rotatably or swingably mounting, e.g. for boards adapted to be rotated by the wind

Abstract

An at-shelf lighted merchandising display device for selective attachment to and/or proximate positioning with respect to a shelf containing merchandise. The display device is constructed for receipt of one or more advertising cards, disposed in suitable pockets, with the peripheral edge and/or peripheral margins of the panel containing lights which are energized, e.g., by a battery. The battery is enclosed in the case or is encased in a mounting clip to be secured proximate the merchandise shelf. The panel includes flexible tab or tongue for accommodating any inadvertent jarring of the panel as by shoppers and their carts. In one form of the invention the resilient flexible tab employed interconnecting the panel with the mounting clip of the device also carries the electrical circuit leads powering the lights of the panel.

Claims

1. An at-shelf lighted merchandising display, including, in combination, a panel having opposite faces defined by peripheral margins surrounding viewing openings, said panel also being provided with pockets contiguous with and communicating with said viewing openings, display cards bearing advertising indicia and removably disposed in said pockets, said panel also including a central portion defining inner sides of said pockets and having a flexible outwardly extending tab portion, a mounting clip secured to said tab portion and constructed to releasably engage the outer edge of an external display shelf, the combination of said panel and mounting clip being provided with an electrical circuit comprising a series of lights and a battery selectively coupled to said lights, said panel including a slot, said battery being disposed in said panel slot, and a cover is attached to said panel to cover said slot.

2. An at-shelf lighted merchandising display, including, in combination, a panel having opposite faces defined by peripheral margins surrounding viewing openings, said panel also being provided with pockets contiguous with and communicating with said viewing openings, display cards bearing advertising indicia and removably disposed in said pockets, said panel also including a central portion defining inner sides of said pockets and having a flexible outwardly extending tab portion, a mounting clip secured to said tab portion and constructed to releasably engage the outer edge of an external display shelf, the combination of said panel and mounting clip being provided with an electrical circuit comprising a series of lights and a battery selectively coupled to said lights, and wherein said mounting clip includes a battery container provided with battery connections coupled to said electrical circuit, said battery being disposed in said battery container and having terminals respectively releasably connected to said connections, said battery container also having an open rear end to accommodate battery removal and a forward end providing an implement admitting aperture whereby an external implement may be thrust through said aperture to urge a battery contained in said battery container to disconnect from said connections and to proceed out of said container.

3. The structure of claim 2 wherein the combination of said tab, mounting clip and battery container are plastic encased, leaving exposed said battery case rear end and said implement admitting aperture.