Process and apparatus for personalizing magazines, books and other print media

• US 5,114,128 A
• Filed: 02/27/1991
• Issued: 05/19/1992
• Est. Priority Date: 02/27/1991
• Status: Expired due to Term

• Current Assignee: Quad Graphics, Inc.
• Original Assignee: U.S. News & World Report, L.P.
• Inventors: Deming, Victor H., Harris, William H. Jr., Brink, John E., Armstrong, Michael J., Nussbaum, William E.
• Primary Examiner(s): Look, Edward K.
• Assistant Examiner(s): NEWHOLM, THERESE
• Application Number:
  US07/661,298
• Time in Patent Office: 447 Days
• Field of Search: 270/1.1, 270/53, 270/54, 270/55, 270/56, 270/57, 270/58
• US Class Current: 270/1.03
• CPC Class Codes: B42C 1/10 Machines for both collating or gathering and interposing inserts
• CPC Class Codes: B65H 2301/4311 Making personalised books or mail packets according to personal, geographic or demographic data

Abstract

Method and apparatus for incorporating pre-personalized signatures within magazines, books, catalogs, etc. which are intelligently matched to recipient name and address information printed on the covers of the magazines, books, etc. In one embodiment, pre-personalized signatures are printed off-line and later supplied to a signature feeder in the bindery line. Before or after deposit on the bindery chain conveyor, coded indicia on the pre-personalized signatures are machine read and processed through a control processor and related storage memory for locating and printing recipient name and address information on the magazine cover, matched to the pre-personalized signature.

Claims

1. In a process for the assembly of magazines in a bindery line wherein individual signatures are deposited on a conveyor from a plurality of hoppers, the improvement comprising the steps of:

a) pre-personalizing off-line signatures with personalization information including machine readable indicia;

b) loading the pre-personalized signatures into at least one of said plurality of hoppers;

c) depositing the pre-personalized signatures on the conveyor between other of said individual signatures from adjacent hoppers;

d) providing a symbol reading device for reading said machine readable indicia and generating address information including recipient name and address matched to said personalization information; and

e) printing on-line said address information on cover signatures of the respective magazines.

2. The process of claim 1 wherein the bindery line includes a line control data processor connected to a bindery control for controlling selection and assembly of signatures in accordance with pre-established selective binding control information, and to a storage memory containing recipient name and address information and wherein, during step d), the data processor is accessed via said symbol reading device to locate address information keyed to said machine readable indicia.

3. The process of claim 2 wherein said individual signatures include standard signatures and customized signatures and step a) is carried out by personalizing at least one standard signature.

4. The process of claim 2 wherein said individual signatures include standard signatures and customized signatures and step a) is carried out by personalizing at least one customized signature.

5. The process of claim 1 wherein step a) is carried out utilizing any one of an ink jet printer, a laser printer or a xerographic electropress printer.

6. The process of claim 1 wherein step e) is carried out with an ink jet printer.

7. The process of claim 1 wherein said machine readable indicia comprises a bar code or OCR characters.

8. The process of claim 7 wherein said symbol reading device comprises a camera.

9. The process of claim 7 wherein during step a), said bar code is applied to a marginal edge of the pre-personalized signature.

10. The process of claim 1 including, between steps d) and e), the steps of inspecting the magazines upon assembly of all signatures and ejecting any rejects from the bindery line, and thereafter assembling non-personalized replacement magazines and printing label information corresponding to the pre-personalized signatures of the rejects.

11. The process of claim 2 wherein between steps d) and e), calipering, rejecting, stitching and trimming steps are carried out.

12. In a process for the assembly of magazines in a bindery line wherein individual signatures are deposited on a conveyor from a plurality of hoppers, the improvement comprising the steps of:

a) pre-personalizing off-line signatures with personalization information including machine readable indicia;

b) loading the pre-personalized signatures into at least one of said plurality of hoppers;

c) depositing the pre-personalized signatures on the conveyor between other of said individual signatures from adjacent hoppers;

d) providing a symbol reading device for reading said machine readable indicia and generating address information including recipient name and address matched to said personalization information; and

e) printing on-line said address information on cover signatures of the respective magazines,

wherein the magazines are non-selectively assembled, using signatures from each of said plurality of hoppers, the bindery line including in sequence, and following said plurality of hoppers, at least a caliper, a symbol reader and a printer, each of which is in communication with a central processor unit for the bindery line, said central processor unit having at least a subscriber name, address and other control information file, and a reject label file.

13. The process of claim 12 and wherein a bundle break mark applicator and reject station are located downstream of said printer and also in communication with the central processor unit.

14. The process of claim 12 wherein step a) is carried out utilizing any one of an ink jet printer, a laser printer or a xerographic electropress printer.

15. The process of claim 12 wherein step e) is carried out with an ink jet printer.

16. The process of claim 12 wherein said machine readable portion comprises a bar code, OCR characters, or other machine readable indicia.

17. The process of claim 12 wherein said symbol reading device comprises a camera.

18. The process of claim 16 wherein during step a), said bar code is applied to a marginal edge of the pre-personalized signature.

19. The process of claim 18 wherein after step e), said marginal edge is trimmed from the pre-personalized signature.

20. The process of claim 12 wherein said caliper is utilized to measure thickness of the magazine and said central processor unit compares the measured thickness to a reference thickness and if different, the magazine is rejected.

21. The process of claim 20 wherein, in the event of a reject, the symbol reader is actuated following the calipering operation, but the printer is prevented from actuating, and information read by the symbol reader is stored in the reject label file.

22. The process of claim 21 wherein non-personalized magazines are assembled to replace said rejects, said non-personalized magazines being printed in step e) with labels from said reject label file.

23. A process for producing magazines including one or more subscriber pre-personalized signatures, and a cover provided with corresponding recipient name and address information comprising the steps of:

a) providing a plurality of adjacent hoppers, each holding a different set of signatures;

b) providing a conveyor proximate the hoppers for receiving signatures from said hoppers to thereby establish a bindery line;

c) providing a data processor including a memory for storing information including recipient name and address;

d) printing selected signatures with personalized information off-line at a location remote from said bindery line, said personalized information including a bar code including information keyed to the recipient information in the data process memory;

e) inserting said pre-personalized signatures in a selected one of said plurality of hoppers for deposit on said conveyor;

f) reading said bar code or other machine readable indicia and communicating the bar code information or information taken from other machine readable indicia to the data processor for matching with said recipient information; and

g) downstream of said hoppers, printing said recipient name and address information, on-line, on said cover.

24. The process of claim 23 wherein said bar code is located along marginal edges of said pre-personalized signatures.

25. The process of claim 23 wherein step d) is carried out utilizing one of a wide-bar ink jet printer, a laser printer or a xerographic electropress printer.

26. The process of claim 24 wherein said marginal edges are subsequently trimmed from said pre-personalized signatures.

27. The process of claim 23 wherein step f) is carried out before said pre-personalized signatures are deposited on the conveyor.

28. In a process for the assembly of magazines in a bindery line wherein individual signatures are deposited on a conveyor from a plurality of hoppers, the improvement comprising the steps of:

a) pre-personalizing signatures off-line with personalization information including recipient name and address;

b) loading the pre-personalized signatures into one of said plurality of hoppers;

c) providing cover signatures with windows formed therein in a hopper adjacent and downstream of said one of said plurality of hoppers; and

d) depositing the pre-personalized signatures and the cover signatures on the conveyor so that said windows overlie the recipient name and address on the pre-personalized signatures.

29. The process of claim 28 wherein, following step c), the magazines are inspected for compliance with a predetermined reference thickness, and those magazines in non-compliance are ejected from the conveyor, and wherein the pre-personalized signatures are removed from the rejected magazines and re-loaded into said one of said plurality of hoppers.

30. The process of claim 28 wherein, following step c), the magazines are inspected for compliance with a predetermined reference thickness and those magazines in non-compliance are ejected from the conveyor, and wherein the pre-personalized signatures are removed from the rejected magazines and the recipient name and address are read by a symbol reading device operatively connected to a printer, and further wherein labels including the recipient name and address are printed and applied to non-personalized replacement magazines.

31. Apparatus for assembling magazines including a bindery line wherein selected signatures are deposited from a plurality of hoppers onto a conveyor, the improvement comprising:

first means remote from said bindery line for pre-personalizing at least one group of signatures with personalization information, at least a portion of which is in the form of coded indicia, prior to insertion of said one group of signatures into one of said plurality of hoppers such that said one group of signatures will be deposited on the conveyor between signatures from other hoppers;

second means for reading said coded indicia after said one group of signatures has been inserted in one of said plurality of hoppers;

third data processing means for storing at least label information including subscriber name and address and for matching information generated by said coded indicia to said label information; and

fourth means for printing said label information on cover signatures of said magazines.

32. The apparatus of claim 31 wherein said first means comprises one of a wide bar ink jet printer, a laser printer or a xerographic electropress printer.

33. The apparatus of claim 31 wherein said coded indicia comprises a bar code.

34. The apparatus of claim 33 wherein said second means comprises a symbol reader.

35. The apparatus of claim 34 wherein said symbol reader comprises a camera.

36. Apparatus for non-selective binding of magazines comprising a bindery line including a plurality of signature feeders, at least one of said signature feeders adapted for holding pre-personalized signatures provided with machine readable indicia, and another of said feeders adapted for holding cover signatures, a bindery conveyor adjacent said signature feeders for receiving signatures from said feeders;

and in sequence and downstream of said signature feeders along said bindery conveyor, a caliper station, a plough station, a symbol reader station for reading said machine readable indicia and an address printer station; and

data processor means including an information file containing recipient name and address information for correlating said machine readable indicia via data transmitted from said symbol reader station and said recipient name and address information in said information file.

37. Apparatus according to claim 36 and including a plough station upstream of said symbol reader station for opening assembled magazines to said pre-personalized signatures to thereby enable said machine readable indicia to be read at said symbol reader station.

38. Apparatus according to claim 36 and including a bundle break mark applicator station downstream of said address printer station.

39. Apparatus according to claim 38 and including a reject station downstream of said bundle break mark applicator station.

40. Apparatus according to claim 39 wherein each of said caliper station, plough station, symbol reader station, address printer station, bundle break mark applicator station and reject station are controlled by said data processor.

41. Apparatus according to claim 39 wherein said data processor includes a reject label file, and wherein said apparatus includes an off-line reject label printer controlled by said data processor.

42. Apparatus according to claim 36 and further including an off-line printer for printing personalized information including said machine readable indicia on said pre-personalized signature.

43. Apparatus according to claim 42 wherein said off-line printer comprises a xerographic electropress printer.

44. In a process for the assembly of magazines in a bindery line wherein individual signatures are deposited on a conveyor from a plurality of hoppers, the improvement comprising the steps of:

a) pre-personalizing off-line signatures with personalization information including machine readable indicia;

b) loading the pre-personalized signatures into at least one of said plurality of hoppers;

c) depositing the pre-personalized signatures on the conveyor between other of said individual signatures from adjacent hoppers;

d) providing a symbol reading device for reading said machine readable indicia and generating address information including recipient name and address matched to said personalization information;

e) printing on-line said address information on cover signatures of the respective magazines; and

f) trimming said machine readable portion from the pre-personalized signature.

45. A process for producing magazines including one or more subscriber pre-personalized signatures, and a cover provided with corresponding recipient name and address information comprising the steps of:

a) providing a plurality of adjacent hoppers, each holding a different set of signatures;

b) providing a conveyor proximate the hoppers for receiving signatures from said hoppers to thereby establish a bindery line;

c) providing a data processor including a memory for storing information including recipient name and address;

d) printing selected signatures with personalized information off-line at a location remote from said bindery line, said personalized information including a bar code including information keyed to the recipient information in the data process memory;

e) inserting said pre-personalized signatures in a selected one of said plurality of hoppers for deposit on said conveyor;

f) reading said bar code or other machine readable indicia communicating the bar code information or information taken from other machine readable indicia to the data processor for matching with said recipient information; and

g) downstream of said hoppers, printing said recipient name and address information, on-line, on said cover;

wherein step f) is carried out after said pre-personalized signatures are deposited on the conveyor.