Merchandiser assembly

• US 5,123,546 A
• Filed: 03/19/1991
• Issued: 06/23/1992
• Est. Priority Date: 04/04/1988
• Status: Expired due to Term

• Current Assignee: Kraft Foods Holdings Incorporated (Altria Group, Inc.)
• Original Assignee: Oscar Mayer Foods Corporation (Mondelez International, Inc.)
• Inventors: Crum, Peter
• Primary Examiner(s): CHIN SHUE, ALVIN C
• Application Number:
  US07/671,322
• Time in Patent Office: 462 Days
• Field of Search: 211/59.3, 211/59.2, 211/51, 211/94, 248/231.4, 312/71, 312/341.1, 206/556
• US Class Current: 211/59.3
• CPC Class Codes: A47F 1/126 the pushing device being urged by spring means
• CPC Class Codes: A47F 5/005 Partitions therefore horizontally adjustable A47B57/58; constructional details of drawers A47B88/90
• CPC Class Codes: A47F 5/0093 movable in a substantially horizontal direction

Abstract

A merchandiser assembly is provided for storing and displaying products in a shelf-like manner. The merchandiser assembly greatly facilitates stock rotation, is self-facing, and automatically maintains an organized and properly positioned stock of products. A product tray is slidably mounted with respect to a support member, and a product follower that is slidably mounted with respect to the product is limited in the extent of its forward movement in order to provide free space for the refilling of the merchandiser assembly with fresh products which the merchandiser assembly is in a fill mode.

Claims

1. A merchandiser assembly for use in storing and displaying products in a shelf-like orientation, the merchandiser assembly comprising:

product tray means for holding and supporting a plurality of merchandised products, said product tray means having a front end portion and a rear end portion, said product tray means being open from above for displaying and accessing said products;

track means for providing generally horizontally oriented support of said product tray means, said track means having a front portion;

engagement means of said product tray means and of said track means for effecting sliding engagement between said product tray means and said track means and for permitting said product tray means to move with respect to said track means along a pathway that is generally longitudinally oriented with respect to said product tray means;

a generally upstanding product follower member slidably mounted with respect to said product tray means for movement generally between said rear end portion and said front end portion of the product tray means;

biasing means for urging said product follower member and any merchandised products in front of said product follower member generally toward said front end portion of the product tray means, said biasing means including a roll spring behind said product follower and having one end secured to said product tray means; and

stop means for engaging said product follower member with said front portion of the track means when the merchandiser assembly is in a fill mode at which the front end portion of said product tray means is slidably extended beyond said front portion of the track means, whereby movement of said generally upstanding product follower member beyond said front portion of the track means is prevented and whereby said product follower member is positioned in spaced away relationship with respect to said front end portion of the product tray means in opposition to said biasing means.

2. The merchandiser assembly according to claim 1, wherein said product tray means is for holding a plurality of merchandised products oriented in a generally horizontally oriented stack.

3. The merchandiser assembly according to claim 1, wherein said stop means includes a stop member positioned along said front portion of the track means, and wherein said stop member engages a lower portion of said generally upstanding product follower member.

4. The merchandiser assembly according to claim 1, whereby said fill mode provides free space between said product follower member and the back face of the rearwardmost positioned merchandised product within the product tray means.

5. The merchandiser assembly according to claim 1, wherein said track means includes clamp means for securing the merchandiser assembly to a shelf, said clamp means including a front clamp and an adjustable rear securement assembly.

6. The merchandiser assembly according to claim 1, wherein said track means includes clamp means for securing the merchandiser assembly to a shelf, said clamp means including an adjustable securement assembly having generally U-shaped means for engaging a rear edge and a bottom edge of the shelf.

7. The merchandiser assembly according to claim 6, wherein said adjustable securement assembly includes a ratcheting tie means for one-way adjustment of a shelf-engaging member of the generally U-shaped means.

8. The merchandiser assembly according to claim 1, wherein a longitudinal slot is included within the product tray means, and wherein said product follower member is slidably mounted along said slot.

9. The merchandiser assembly according to claim 1, wherein said upstanding product follower member engages a portion of said product tray means, whereby forward movement of said product tray means which separates same from said track means is prevented.

10. A merchandiser assembly, comprising:

product tray means for holding and supporting a generally horizontally oriented stack of merchandised products that are in an on-edge orientation, said product tray means having a front portion and a rear portion, said product tray means being open from above for displaying and accessing said products;

track means for generally horizontally supporting said product tray means, said track means having a front portion;

said product tray means is slidably secured to said track means in an orientation that is generally longitudinal of said product tray means, whereby said product tray means is movable between a rearwardmost, in-use mode and a forwardly extended, fill mode;

a product follower member slidably secured onto said product tray means, said product follower member being slidable between said front portion and said rear portion of the product tray means, the product follower member being adapted to be positioned in back of the stack of merchandised products;

biasing means for urging said product follower member toward said front portion of the product tray means, said biasing means including a roll spring behind said product follower and above said track means, and having one end secured to said product tray means; and

stop means for preventing movement of the rear portion of said product tray means beyond said front portion of the track means, said stop means further preventing forward movement of said product follower member beyond said front portion of the track means.

11. The merchandiser assembly according to claim 10, wherein free space is defined between said product follower member and said front portion of the product tray means when the merchandiser assembly is in its said forwardly extended, fill mode.

12. The merchandiser assembly according to claim 10, wherein said track means includes clamp means for securing the merchandiser assembly to a shelf, said clamp means including an adjustable securement assembly having generally U-shaped means for engaging a rear edge and a bottom edge of the shelf.

13. The merchandiser assembly according to claim 12, wherein said adjustable securement assembly includes means for one-way adjustment of a shelf-engaging member of the generally U-shaped means.

14. The merchandiser assembly according to claim 10, wherein a longitudinal slot is included within the product tray means, and wherein said product follower member is slidably mounted along said slot.

15. Method for storing and displaying products in a shelf-like orientation, the method comprising the steps of:

(a) positioning a track assembly on a generally horizontal shelf having a front edge and a rear edge;

(b) extending a tray member slidably engaging the track assembly, said extending step being in a generally forward direction and generally horizontally parallel to the shelf;

(c) forming a stocking space between a generally vertically-oriented upstanding follower member and an inside front surface of the tray member, said forming step including engaging the follower member with a stop such that as the tray member is slid forwardly the follower member is prevented from moving forwardly;

(d) inserting products having generally planar side walls, a generally planar face, and a generally planar back wall into the stocking space, said inserting step including aligning the products such that one of the side walls of each of said products is generally adjacent to a floor of said tray member, the planar face of each of said products is directed forwardly, and the planar face of the forwardmost of the inserted products is generally adjacent to the inside front surface of the tray member;

(e) returning the tray member to an unextended rearward display position, said returning step including sliding the tray member rearwardly and generally horizontally parallel to said shelf such that the planar back wall of the rearwardmost of the inserted products contacts a forward face of the product follower; and

(f) biasing the products forwardly when a displayed product is removed from the tray member, said biasing step including moving the product follower forwardly thereby automatically filling a void formed by the removal of the displayed product.

16. The method according to claim 15, further including securing the tray assembly to the shelf.

17. The method according to claim 16, wherein said securing step includes clamping a rear portion of the track assembly to the rear edge of the shelf.

18. The method according to claim 17, wherein said clamping includes attaching a clamping assembly of the track assembly to the rear edge of the shelf.

19. The method according to claim 16, wherein said securing step includes clamping a front portion of the track assembly to the front edge of the shelf.

20. The method according to claim 19, wherein said clamping step includes attaching a clamping plate of the track assembly to the front edge of the shelf.

21. The method according to claim 15, further including securing a front portion of the track assembly to the front edge of the shelf and attaching a rear portion of the track assembly to the rear edge of the shelf.

22. The method according to claim 21, wherein said securing includes attaching a clamping plate of the track assembly to the front edge of the shelf and attaching a clamping assembly of the track assembly to the rear edge of the shelf.

23. The method according to claim 15, further including rotating additional products into the previously displayed products already in the tray member, said rotating step including,

pulling the tray member forwardly such that the forwardmost one of the previously displayed products remains proximate to the inside front surface of the tray member and a restocking space opens between the planar back wall of the rearwardmost product and the forward face of the product follower;

inserting additional products rearwardly of the rearwardmost previously displayed product such that planar faces of the respective products are directed forwardly and one of the side walls is adjacent to the floor of the tray member; and

returning the tray member to the unextended display position, whereby access by consumers to previously displayed products is more immediate than to the additional products thereby encouraging the sale of previously displayed products before the additional products.

24. Method for facilitating organized sale and rotation of packaged products, said method comprising the steps of:

(a) positioning a track assembly on a generally horizontal shelf such that at least a forward portion of the assembly is generally proximate to a front edge of the shelf;

(b) extending forward to a fill position a tray member slidably carried on and above the track assembly such that a front member of said tray member is forward of the forward portion of the track assembly;

(c) aligning packaged products having generally planar side walls, planar faces, and planar backs on the tray member, said aligning step including forming a line of the packaged products by placing one of said packaged products in front of another of the packaged products and on one of the side walls of the products with the planar faces of said packaged products forwardly directed;

(d) returning the tray member to a display position, said returning step including engaging the planar back of a rearwardmost aligned product with a front face of a product follower and pushing the product follower in a rearward direction by the line of packaged products in opposition to a biasing member;

(e) moving the line of packaged products forwardly as one or more of the packaged products in the line are removed while in the display position;

(f) restocking the tray member, said restocking step including forming a free space between the planar back of the rearwardmost aligned packaged product and the forward face of the product follower, said forming step including blocking the product follower from engagement with the planar back of the rearwardmost aligned packaged product;

(g) said restocking step including inserting new products in the free space such that the planar faces of the packaged products are forwardly directed and the one of the side walls is adjacent to the floor; and

(h) whereby said returning of the tray member to said display position facilitates immediate sales access to the packaged products inserted previously to the new products, whereby the packaged products are rotated.

25. The method according to claim 24, further including securing the forward portion of the tray assembly to the front edge of the shelf and a rearward portion of the tray assembly to a rear edge of the shelf, whereby the tray assembly is prevented from being accidentally dislodged from the shelf.

26. The method according to claim 24, further including biasing the tray member to the display position, said biasing step including attaching a forward end of a roll spring to the front member of the tray member whereby the tray member is automatically pulled rearwardly to the display position.

27. The method according to claim 24, wherein said blocking step includes contacting the product follower with a back end of a slot within the track assembly.

28. The method according to claim 24, wherein said extending step includes preventing the tray member from being over-extended, said preventing step including contacting a back of the tray member with a roll spring.

29. A merchandiser assembly for use in organizing products for sale, the merchandiser assembly comprising:

a track assembly including a front portion and a rear portion;

a tray member for supporting a plurality of products, said tray member including a front member and a rear member;

engagement means for effecting sliding engagement between said track assembly and said tray member, whereby said tray member can be slid from a rearwardmost display position to a forward filling position;

a product follower mounted within a longitudinal slot such that said product follower can slide;

a means for biasing said product follower forwardly, said biasing means extending from behind said product follower and having one end secured to said product tray means to said front member;

a movement limiter for blocking forward movement of said product follower, whereby when said tray member is extended to said forward filling position free space opens between a front face of said product follower as blocked and an inside surface of said front member in which products can be inserted; and

means for securing said track assembly to a shelf on which said track assembly rests.

30. The merchandiser assembly according to claim 29, wherein said product follower is generally vertically oriented.

31. The merchandiser assembly according to claim 30, wherein said biasing means includes a roll spring having a forward end secured to said front member.

32. The merchandiser assembly according to claim 29, wherein said engagement means includes longitudinal edges positioned generally below a lower surface of said tray member.

33. The merchandiser assembly according to claim 32, wherein said engagement means includes longitudinally oriented shelf protrusions positioned below said lower surface and including openings along which said longitudinal edges can slide.