Coupon organizer indexed by aisle numbers, having store directory and advertising to direct shoppers

• US 5,127,674 A
• Filed: 12/20/1990
• Issued: 07/07/1992
• Est. Priority Date: 12/20/1990
• Status: Expired due to Fees

• Current Assignee: Gary W. Lamphere, Judith W. Lamphere, Rick Lamphere, William H. Lamphere
• Original Assignee: Gary W. Lamphere, Judith W. Lamphere, Rick Lamphere, William H. Lamphere
• Inventors: Lamphere, Judith W., Lamphere, Rick, Lamphere, Gary W., Lamphere, William H.
• Primary Examiner(s): Eley, Timothy V.
• Assistant Examiner(s): Fridie, Jr., Willmon
• Application Number:
  US07/630,545
• Time in Patent Office: 565 Days
• Field of Search: 281/45, 283/36, 283/67, 283/37, 283/38, 283/41, 283/70, 40/371, 40/388, 40/390
• US Class Current: 283/37
• CPC Class Codes: B42D 1/001 with at least two separate sets of sheets loose-leaf binders with two or more filing appliances B42F13/0033
• CPC Class Codes: B42D 1/005 having plural perforation lines, e.g. for detaching parts of the sheets
• CPC Class Codes: B42D 1/009 characterised by printed matter not otherwise provided for
• CPC Class Codes: B42F 21/02 Tabs integral with sheets, papers, cards, or suspension files
• CPC Class Codes: G09F 23/10 on paper articles, e.g. booklets, newspapers

Abstract

The invention discloses a portable clutch purse style coupon-holding device indexed to an actual store'"'"'s aisles, and having a listing of items and their respective aisle locations in an on-board store directory. The user files coupons under the aisle division that corresponds to the product'"'"'s aisle location, so that later, while shopping, when one finds the product on an aisle, one may retrieve that coupon under that aisle'"'"'s related division within the device. The store directory has a transparent overlay on top of it whereupon one may compile a shopping list. While shopping, by referencing the location of the items marked on one'"'"'s shopping list in the store directory visible below, the shopper may determine which aisles must be shopped and which may be skipped. The dividers may have advertisements for products sold on that division'"'"'s related aisle; and such advertisements serve the dual-purpose of giving the user graphic cues showing whether the device'"'"'s rotating leaves are turned to the appropriate aisle division. A special receptacle is tethered by a connector to the coupon-holding device so that it may easily be used for storagte of coupons for products selected, while shopping, until the shopper reaches the cashier.

Claims

1. A method of organizing coupons by means of their being filed in a way which relates the aisle location of a given coupon'"'"'s product within a particular store with a filing division indexed to that aisle location for the purpose of enabling one later to retrieve that coupon for consideration while shopping on that aisle, comprising the steps of:

indexing a plurality of filing dividers so that each relates to one of the various aisles or sales areas of the said store by means of placing number or letter indicia on the tab of each divider which identifies that aisle;

printing a store directory which exhibits names of item categories sold within that store;

placing, in relationship to the said names in the store directory, the respective aisle location of each item catagory;

inserting the said store directory and aisle-related filing dividers into a container to form indexed aisle divisions thereof, arranged seriatim according to a typical pattern of the flow of shopper traffic circulating throughout all of the store layout'"'"'s aisles and sales areas;

determining where to file a given coupon from one'"'"'s noting the name of its product from the coupon'"'"'s face, then referring to the store directory to determine the aisle where items of that product'"'"'s category are located within that store;

filing each coupon by aisle by means of placing it into the aisle-related filing division which is indexed to the aisle whereon the coupon'"'"'s product is located within that store;

shopping a particular aisle of the said store, and locating various competitive products thereon which are within the category of an item which one is considering for purchase;

refering to the aisle division within the said coupon holder that relates to the aisle whereon the shopping is then being conducted, reviewing its coupon contents, and retrieving therefrom all coupons previously filed therein which have been issued for various products within the category of the said item being considered for purchase; and

matching each of those coupons with their respective products for the purpose of determining both coupon applicability and for calculating the net price, after coupon credit, of each product for use in making a purchasing decision.

2. A portable coupon organizing device, comprising in combination:

a plurality of filing divisions, each indexed by means of an indicator being placed on its tab comprised of one or more numbers or letters which are the same numbers or letters as those designating an actual aisle within a particular store, or the same letters as an abbreviation of a sales area therein;

a store directory for the said store, positioned within the device, exhibiting the names of categories of items that are sold within that store together with the aisle location of each being placed in relation to the said item names respectively;

a means for the user to employ to determine which filing division is the applicable one into which to file any given coupon;

said means being for the user to refer to the said store directory, to take note of the category of item listed within that store directory, which relates to the product for which the coupon has been issued, to determine the number or letter of that item'"'"'s aisle location, or the name of its sales area location, and to file that coupon in the said applicable filing division which relates to that aisle or sales area;

indicia placed on the tab of an aisle division exhibiting the names of categories of items that actually are displayed for sale on the aisle to which that particular filing division relates;

a means for locating coupons, while shopping, for any given product found in that store; and

said means being for the user to refer to the filing division that relates to the aisle or sales area upon which that product is found, to sort through coupons that are filed thereunder, to select out all coupons that are for products that are within the category of the item that is being contemplated for purchase, and to match each of those coupons with their respective products for the purpose of determining both the coupon'"'"'s applicability and for calculating the net price, after coupon credit, of each product for use in making a purchasing decision.

3. The device of claim 2 wherein a transparent overlay is placed over the said store directory permitting the user to compile an erasable shopping list on the outer surface of the said transparent overlay and use the same as a reminder while shopping and as a means of locating which aisles must be shopped in order to obtain all of the items on the shopping list by means of:

the names of the item categories sold within that particular store being printed on the store directory together with the aisle location of each respectively being visible through the said shopping list'"'"'s transparent overlay;

a means for the user to employ to compile a shopping list on the outer surface of the said overlay;

said means being for the user to refer to the said names of categories of items visible below and, using an erasable writing intrument, denoting an item desired for purchase and indicating any other descriptive information regarding that item, such as its brand name, product feature, flavor, quantity, size, or color;

a means for using the said compiled shopping list while shopping;

said means being for the user to refer to the items and their descriptions denoted on the said shopping list such that these notes may be used as reminders of what has earlier been determined to be needed at that store; and

said means additionally being for the user to refer to the said respective aisle location of each item denoted on the shopping list and determining therefrom which aisles of that store must be shopped in order to obtain all of the items noted on the shopping list and which aisles may be skipped.

4. The device of claim 2 wherein display advertisements are placed upon the surfaces of the dividers to convey intellectual impressions to the user by means of:

point-of-purchase display advertisements on the filing dividers for products that actually are displayed for sale on the aisle to which that particular filing division relates; and

the said point-of-purchase advertisements additionally perform the dual-purpose of providing the user with generalized intellectual impressions in the nature of graphic cues that help to associate an aisle division with the types of products exhibited thereon so that the user knows that the leaves of the device are opened to the division that he or she needs it to be opened to in order to correctly file away and retrieve coupons therefrom and may thus avoid having to read the smaller print of the said tab indicia.

5. The device of claim 2 wherein a pocketed envelope is interspersed between each tabbed filing divider to retain that aisle division'"'"'s coupons during rotation of these divider and envelope leaf components, which is accomplished by means of their being multiple ring bound to form a booklet-like device, the rotational functioning of which enables the user to keep all filing division compartments closed unless he or she opens the device to a particular aisle division, whereby the divider and envelope leaves of that one division alone rotate into a flat-opening position to enable the user to have full acess to its envelope and to the coupons therein.

6. The device of claim 5 wherein a separate pocketed envelope is attached to the said coupon-holding device by means of a tether connector of sufficient length to allow this special receptacle either to be placed by the shopper within the device, in the manner of a bookmark, or to be placed outside of the coupon-holding device, while shopping, for use as a temporary receptacle for coupons that are for products that have been selected from the shelves, until such time as these accumulated coupons are retrieved therefrom for presentation to the cashier for credit.

7. The device of claim 5 wherein a three-paneled cover is releasably attached to one or more of the outer leaves of the said bound-booklet by slip pocket means and, when the said cover'"'"'s third panel is folded over upon the surface of its first panel, two hook and loop type fasteners upon each of these panels fasten these two panels together securely enwrapping the device'"'"'s components and retaining its coupon contents therein, which cover has the following additional features:

an advertisement placed on the top exterior surface of the said cover exhibiting any logo for, the name of, the address of, and the telephone number for, the store to whose aisle and sales area layout the said device is indexed; and

a stability strap, having hook and loop fasteners positioned thereon, for use by the shopper in retaining the said covered device in its opened position resting upon the bottom of the front hopper of a shopping cart by means of placement of the said strap in a generally horizontal position on the exterior face of the front wall of the hopper of the shopping cart, and by threading each end of the said strap through the voids in the said wall of the cart in such a manner as to releasably attach the fastener near the end of each of the strap'"'"'s two ends to one of the two cooperating fasteners on the cover'"'"'s first panel for the purpose of securing the said covered device in the said position.