End and encoded mass distributable response piece and method of making the same

• US 5,137,304 A
• Filed: 12/10/1990
• Issued: 08/11/1992
• Est. Priority Date: 10/31/1989
• Status: Expired due to Fees

• Current Assignee: PrintCo, Inc. (Quad Graphics, Inc.)
• Original Assignee: Webcraft Direct Marketing (Quad Graphics, Inc.)
• Inventors: Dennis, Michael, Silverschotz, Stanford B., Hipko, George P.
• Primary Examiner(s): Bell, Paul A.
• Application Number:
  US07/625,036
• Time in Patent Office: 610 Days
• Field of Search: 53/411, 53/131.4, 53/493, 235/375, 235/380, 235/381, 235/382, 235/383, 235/385, 235/487, 283/58, 283/67, 283/56, 283/100
• US Class Current: 283/100
• CPC Class Codes: B31B 2150/00 Flexible containers made from sheets or blanks, e.g. from flattened tubes
• CPC Class Codes: B31B 2160/10 rectangular and flat, i.e. without structural provision for thickness of contents
• CPC Class Codes: B31B 2170/00 Construction of flexible containers
• CPC Class Codes: B31B 2170/20 having multi-layered walls, e.g. laminated or lined
• CPC Class Codes: B42C 1/00 Collating or gathering sheets combined with processes for permanently attaching together sheets or signatures or for interposing inserts collating or gathering sheets or signatures without permanently attaching them together B65H39/00
• CPC Class Codes: B43M 3/04 automatic
• CPC Class Codes: B65B 25/14 Packaging paper or like sheets, envelopes, or newspapers, in flat, folded, or rolled form
• CPC Class Codes: B65B 25/141 packaging flat articles in boxes
• CPC Class Codes: B65H 2301/4311 Making personalised books or mail packets according to personal, geographic or demographic data

Abstract

A method of simultaneously encoding successive groups of printed paper sheets or mass distributable material wherein the sheets are provided with unperceptable and virtually invisible common code pattern by laser means which is supplied with a distinct series of coded pulse signals in synchronism with control pulses to produce a different optically-scannable coded hole pattern on each group of printed sheets.

Claims

1. A printed mass distributable response piece, comprising:

a) a sheet of paper having printing related to a solicitation;

b) a visually unperceptable optically scannable code placed at a position on the sheet which may overlie the printed material without interfering therewith,

c) the code identifying a particular recipient of the response piece to whom the solicitation was directed.

2. The mass distributable response piece as set forth in claim 1, wherein:

a) the encoded sheet is one of a plurality of similar type sheets delivered to the recipient, all of which contain the identical code to identify that recipient.

3. The mass distributable response piece as set forth in claim 1, wherein:

a) the code has a series of spaced holes placed on a designated hole position grid, the presence or absence of such holes forming a code.

4. The mass distributable response piece as set forth in claim 3, wherein:

a) the code has a distinct preamble code section to flag the following code section, and

b) the code also has a code ending section which is distinguishable from the preamble code section to flag the end of the immediately preceding code hole markings.

5. The mass distributable response piece as set forth in claim 3, wherein:

a) the code includes a synchronization hole for alignment and verification purposes.

6. The mass distributable response piece as set forth in claim 3, wherein:

a) the presence or absence of a hole or holes at a designated hole position is used as part of a binary code sequence.

7. The mass distributable response piece as set forth in claim 3, wherein:

a) the holes are produced by a laser and are less than 0.010 inches or ten thousandths of an inch in diameter.

8. The mass distributable response piece as set forth in claim 3, wherein:

a) the holes are produced by a laser and are visually unperceivable.

9. The mass distributable response piece as set forth in claim 3, wherein:

a) the holes are produced by a laser and cannot be seen by the normal unaided human eye.

10. The mass distributable response piece as set forth in claim 3, wherein:

a) the paper sheet is a redeemable coupon or order form.

11. A series of mass distributable response pieces, comprising:

a) a plurality of sheets of paper;

b) said sheets being formed into separate groups;

c) each of said sheets in each of the groups having a series of perforations therein;

d) said perforations forming a code pattern; and

,

e) each of said groups having a different code pattern.

12. The series of mass distributable response pieces of claim 11, wherein:

a) each said code pattern being exclusively machine readable.

13. The series of mass distributable response pieces of claim 11, wherein:

a) each of said groups is assembled into an envelope.

14. The series of mass distributable response pieces of claim 11, wherein:

a) said code pattern identifies an individual recipient of one of said groups.

15. The series of mass distributable response pieces of claim 11, wherein:

a) said code pattern is formed over a series of perforation locations.

16. The series of mass distributable response pieces of claim 15, wherein:

a) said code pattern is linear along said perforation locations;

b) said perforation locations of the hole grid are spaced apart on predetermined centers; and

,

c) the presence of absence of a hole along said perforation locations indicates a binary code.

17. The series of mass distributable response pieces of claim 15, wherein:

a) said code pattern includes several holes; and

,

b) said code pattern begins with two holes identifying a starting point or preamble.

18. The series of mass distributable response of claim 16, wherein:

a) said series of perforation locations are parallel to one edge of said sheets; and

,

b) all of said sheets of each of said groups are lined up in superposed relationship along said one edge.

19. The series of mass distributable response pieces of claim 11, wherein:

a) said sheets of each of said groups are different printed pieces.

20. The series of mass distributable response pieces of claim 19, wherein:

a) each of said printed pieces includes an identifying bar code thereon.

21. The series of mass distributable response pieces of claim 20, wherein:

a) each of said printed pieces is selectively assembled into some of said groups for mass distribution.

22. The series of mass distributable response pieces of claim 21, wherein:

a) each of said printed pieces is a coupon.

23. A mass distributable response piece, comprising:

a) an envelope for containing mass distributable sheets;

b) a visually unperceptable optically scannable code placed at a position on the envelope which may overlie printed areas without interfering therewith; and

,

c) the code identifying a particular recipient of the response piece to whom the solicitation was directed.

24. The mass distributable response piece as set forth in claim 23, wherein:

a) the code has a series of spaced holes placed on a designated hole position grid, the presence or absence of such holes forming a code.

25. The mass distributable response piece as set forth in claim 24, wherein:

a) the presence or absence of a hole or holes at a designated hole position is used as part of a binary code sequence.

26. The mass distributable response piece as set forth in claim 23, wherein:

a) the code is produced by a series of visually unperceivable holes.

27. The mass distributable response piece as set forth in claim 26, wherein:

a) the holes are produced by a laser and are less than 0.01 inches in diameter.

28. The mass distributable response piece as set forth in claim 26, wherein:

a) the holes are produced by a laser and cannot be seen by the human eye.

29. The mass distributable response piece as set forth in claim 26, wherein:

a) the envelope contains at least one sheet and both the envelope and the said at least one sheet contain the identical code.