Retail couponing systems with improved coupon separation

• US 5,139,286 A
• Filed: 05/24/1991
• Issued: 08/18/1992
• Est. Priority Date: 05/24/1991
• Status: Expired due to Term

• Current Assignee: Database Marketing Group Incorporated
• Original Assignee: Raymond Gold
• Inventors: Gold, Raymond
• Primary Examiner(s): Eley, Timothy V.
• Assistant Examiner(s): Fridie, Jr., Willmon
• Application Number:
  US07/705,427
• Time in Patent Office: 452 Days
• Field of Search: 283/101, 283/105, 283/56, 283/51, 283/72, 283/100, 283/103, 283/106, 283/901, 40/299, 40/638
• US Class Current: 283/105
• CPC Class Codes: B42D 15/0053 Forms specially designed for commercial use, e.g. bills, receipts, offer or order sheets, coupons
• CPC Class Codes: Y10S 283/901 Concealed data

Abstract

A couponing system by which a consumer selects one of two coupons, hidden from the consumer, by pulling one of two, non-intersection zipper pulls which shears, destroys and renders invalid the non-selected coupon, while keeping intact the selected coupon.

Claims

1. A couponing system having first and second sections attached to each other to hide from view text on the inside surface of said first section, said first section having a first dimension defined between a first pair of spaced apart edges and a second dimension defined between a second pair of spaced apart edges, said first section having first and second coupons with text of said coupons on the inside surface of said first section, said first and second coupons each including a first edge extending along an edge of a pair of spaced apart edges of said first section and being dimensioned to include a second edge terminating inwardly of the other edge of said pair of spaced apart edges of the first section, said first and second sections being secured together in regions outside the boundaries of the first and second coupons and contiguous to the second edges of said first and second coupons, said second edges of said first and second coupons each being provided by a line of weakness through said first section along which said first and second coupons can be separated from said first section and means for tearing said first section along first and second lines, said first line being displaced from said second coupon and extending through said first coupon from the first edge of said first coupon to the second edge of said first coupon and terminating adjacent to the region in which the first and second sections are secured together contiguous to the second edge of the first coupon, said second line being displaced from said first coupon and extending through said second coupon from the first edge of said second coupon to the second edge of said second coupon and terminating adjacent to the region in which the first and second sections are secured together contiguous to the second edge of the second coupon.

5. A couponing system according to claim 1 wherein said first and said second coupons extend perpendicular to each other and said first and said second lines extend perpendicular to each other.

6. A couponing system according to claim 1 wherein said first and said second sections are rectilinear.

7. A couponing system according to claim 6 wherein:

(a) said first and said second sections are substantially identical in shape,

(b) said first and said second coupons extend perpendicular to each other along adjoining edges of said first section, and

(c) said first and said second lines extend perpendicular to each other.

8. A couponing system according to claim 7 wherein said tearing means include a first zipper pull extending along said first line and a second zipper pull extending along said second line.

9. A couponing system according to claim 8 wherein said first and said second zipper pulls each have spaced-apart side edges defined by lines of weakness, a forward pulling edge adapted to be gripped and pulled by a user, said forward pulling edge being adjacent one of said first and second edges of the coupon through which the zipper pull extends and a rear base adjacent the other of said first and second edges of the coupon through which the zipper pull extends.

10. The couponing system of claim 1 wherein said first and second sections also are secured to each other along the edges of the first and second pairs of edges.

11. The couponing system of claim 10 wherein a segment of the first section free of any portion of the first and second coupons is circumscribed by the regions of the first section secured to the second section contiguous to the second edge of the first and second coupons and by a portion of adjacent edges of the first and second pairs of spaced apart edges, respectively.

12. The couponing system of claim 11 wherein the first and second sections are rectilinear and the segment of the first section free of any portion of the first and second coupons is a corner segment of said first section.

14. A couponing system according to claim 1 wherein said first and said second sections also are secured to each other by a perforated line along which one of said coupons extends and by adhesive strips extending along the remaining three edges of at least one of said first and second sections.

15. A couponing system according to claim 1 wherein said first and said second sections also are secured to each other by adhesive strips extending along the four edges of at least one of said first and said second sections.

17. A couponing system according to claim 1 wherein each of said coupons has a value portion and said first line extends through the value portion of said first coupon and said second line extends through the value portion of said second coupon.

18. A couponing system according to claim 17 wherein said tearing means include a first zipper pull extending along said first line through said value portion of said first coupon and a second zipper pull extending along said second line through said value portion of said second coupon.

19. A couponing system according to claim 18 wherein said first zipper pull contains the entire value portion of said first coupon and wherein said second zipper pull contains the entire value portion of said second coupon.

20. A couponing system according to claim 18 wherein a part of said value portion of said first coupon extends beyond the bounds of said first zipper pull and a part of said value portion of said second coupon extends beyond the bounds of said second zipper pull.

2. A couponing system according to claim wherein said tearing means include a first zipper pull extending along said first line and a second zipper pull extending along said second line.

3. A couponing system according to claim 2 wherein said first and said second zipper pulls each have spaced-apart side edges defined by lines of weakness, a forward pulling edge adapted to be gripped and pulled by a user, said forward pulling edge being adjacent one of said first and second edges of the coupon through which the zipper pull extends and a rear base adjacent the other of said first and second edges of the coupon through which the zipper pull extends.

4. The couponing system of claim 3, wherein the forward pulling edge of each zipper pull is contiguous to the first edge of the coupon through which said zipper pull extends, and the rear base edge is provided by a cut through the first section contiguous to the second edge of the coupon through which said zipper pull extends.

13. The couponing system of claim 3 wherein a line of weakness defining one of the spaced apart side edges of the first zipper pull constitutes a part of the second edge of the second coupon, and a line of weakness defining one of the spaced apart side edges of the second zipper pull constitutes a part of the second edge of the first coupon.

16. A couponing system according to claim 2 wherein said second section contains text on its inside surface facing said inside surface of said first section which is revealed to a user when either of said zipper pulls is pulled to expose said text.