Signal processing apparatus and methods

• US 5,233,654 A
• Filed: 03/10/1992
• Issued: 08/03/1993
• Est. Priority Date: 11/03/1981
• Status: Expired due to Term

• Current Assignee: Personalized Mass Media Corporation
• Original Assignee: Personalized Mass Media Corporation
• Inventors: Harvey, John C., Cuddihy, James W.
• Primary Examiner(s): CAIN, DAVID C
• Application Number:
  US07/849,226
• Time in Patent Office: 511 Days
• Field of Search: 380/20, 380/5, 380/10, 358/124
• US Class Current: 725/135
• CPC Class Codes: G01R 1/071 containing electro-optic elements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04H 20/14 for monitoring programmes
• CPC Class Codes: H04H 20/28 Arrangements for simultaneous broadcast of plural pieces of information
• CPC Class Codes: H04H 20/30 by a single channel
• CPC Class Codes: H04H 2201/70 characterised in that receivers can be addressed
• CPC Class Codes: H04H 40/18 Arrangements characterised by circuits or components specially adapted for receiving
• CPC Class Codes: H04H 60/13 Arrangements for device control affected by the broadcast information
• CPC Class Codes: H04H 60/21 Billing for the use of broadcast information or broadcast-related information
• CPC Class Codes: H04H 60/23 using cryptography, e.g. encryption, authentication, key distribution
• CPC Class Codes: H04H 60/27 Arrangements for recording or accumulating broadcast information or broadcast-related information
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04H 60/40 for identifying broadcast time
• CPC Class Codes: H04H 60/41 for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas
• CPC Class Codes: H04H 60/94 Telephonic networks for accessing the Internet H04H60/84
• CPC Class Codes: H04K 1/00 Secret communication
• CPC Class Codes: H04N 21/00 Selective content distribution, e.g. interactive television or video on demand [VOD] real-time bi-directional transmission of motion video data H04N7/14 ; broadcast or conference over packet switching networks H04L12/18
• CPC Class Codes: H04N 21/20 Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
• CPC Class Codes: H04N 21/21 : Server components or server architectures
• CPC Class Codes: H04N 21/21815 : comprising local storage units
• CPC Class Codes: H04N 21/222 : Secondary servers, e.g. proxy server, cable television Head-end provisioning of proxy services in data packet switching networks H04L67/56
• CPC Class Codes: H04N 21/235 : Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/2351 : involving encryption of additional data arrangements using cryptography for the use of broadcast information or broadcast-related information H04H60/23
• CPC Class Codes: H04N 21/236 : Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream multiplexing of data packets for data networks, e.g. RTP/UDP H04L65/00
• CPC Class Codes: H04N 21/23892 : involving embedding information at multiplex stream level, e.g. embedding a watermark at packet level
• CPC Class Codes: H04N 21/2407 : Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/25 : Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies maintenance or administration in data networks H04L41/00
• CPC Class Codes: H04N 21/2541 : Rights Management protecting software against unauthorised usage in a vending or licensing environment G06F21/10; security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08
• CPC Class Codes: H04N 21/2543 : Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/41 : Structure of client; Structure of client peripherals
• CPC Class Codes: H04N 21/4117 : for generating hard copies of the content, e.g. printer, electronic paper interfaces to printers G06F3/12; printing data G06K15/02
• CPC Class Codes: H04N 21/4131 : home appliance, e.g. lighting, air conditioning system, metering devices home automation data switching networks exchanging configuration information on appliance services H04L12/2807
• CPC Class Codes: H04N 21/4135 : external recorder interface circuits between an apparatus for recording television signals and a television receiver H04N5/775
• CPC Class Codes: H04N 21/41415 : involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
• CPC Class Codes: H04N 21/4143 : embedded in a Personal Computer [PC]
• CPC Class Codes: H04N 21/4184 : providing storage capabilities, e.g. memory stick
• CPC Class Codes: H04N 21/426 : Internal components of the client ; Characteristics thereof H04N5/44 takes precedence
• CPC Class Codes: H04N 21/42684 : Client identification by a unique number or address, e.g. serial number, MAC address, socket ID network arrangements, protocols or services for addressing or naming H04L61/00
• CPC Class Codes: H04N 21/4307 : Synchronising the rendering of multiple content streams or additional data on devices, e.g. synchronisation of audio on a mobile phone with the video output on the TV screen
• CPC Class Codes: H04N 21/43072 : of multiple content streams on the same device
• CPC Class Codes: H04N 21/432 : Content retrieval operation from a local storage medium, e.g. hard-disk details of retrieval of video data and associated meta data in video databases G06F16/739
• CPC Class Codes: H04N 21/4325 : by playing back content from the storage medium reproduction of recorded television signals H04N5/76; reproduction of recorded television signals H04N9/79
• CPC Class Codes: H04N 21/434 : Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream demultiplexing of data packets for data networks, e.g. RTP/UDP H04L65/00
• CPC Class Codes: H04N 21/4353 : involving decryption of additional data arrangements using cryptography for the use of broadcast information or broadcast-related information H04H60/23
• CPC Class Codes: H04N 21/43615 : Interfacing a Home Network, e.g. for connecting the client to a plurality of peripherals home Audio Video Interoperability [HAVI] data switching networks H04L12/2805
• CPC Class Codes: H04N 21/4363 : Adapting the video stream to a specific local network, e.g. a Bluetooth® network
• CPC Class Codes: H04N 21/4382 : Demodulation or channel decoding, e.g. QPSK demodulation analog front ends or means for connecting modulators, demodulators or transceivers to a transmission line H04L27/0002
• CPC Class Codes: H04N 21/4385 : Multiplex stream processing, e.g. multiplex stream decrypting
• CPC Class Codes: H04N 21/4405 : involving video stream decryption
• CPC Class Codes: H04N 21/44227 : Monitoring of local network, e.g. connection or bandwidth variations; Detecting new devices in the local network configuring of peripheral devices in general G06F9/4411; monitoring connectivity in data switched networks H04L43/0811
• CPC Class Codes: H04N 21/4432 : Powering on the client, e.g. bootstrap loading using setup parameters being stored locally or received from the server resetting in general G06F1/14; program loading or initiating in general G06F9/445; bootstrapping in general G06F9/4401; secure boots of computer platforms G06F21/57
• CPC Class Codes: H04N 21/45 : Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
• CPC Class Codes: H04N 21/4532 : involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/454 : Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/458 : Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4622 : Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/47 : End-user applications
• CPC Class Codes: H04N 21/472 : End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content end-user interfaces for retrieving video data from a database G06F16/739; network services for supporting unicast streaming H04L65/612
• CPC Class Codes: H04N 21/488 : Data services, e.g. news ticker systems specially adapted for using meteorological information in broadcast systems H04H60/71
• CPC Class Codes: H04N 21/4888 : for displaying teletext characters
• CPC Class Codes: H04N 21/63 : Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing real-time session protocols H04L65/1101; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/633 : Control signals issued by server directed to the network components or client management of faults, events, alarms in data networks H04L41/06
• CPC Class Codes: H04N 21/6543 : for forcing some client operations, e.g. recording remote booting in general G06F9/4416
• CPC Class Codes: H04N 21/6582 : Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/818 : OS software
• CPC Class Codes: H04N 21/8352 : involving content or source identification data, e.g. Unique Material Identifier [UMID]
• CPC Class Codes: H04N 21/8355 : involving usage data, e.g. number of copies or viewings allowed
• CPC Class Codes: H04N 5/46 : for receiving on more than one standard at will deflecting circuits of multi-standard receivers H04N3/27
• CPC Class Codes: H04N 5/782 : on tape
• CPC Class Codes: H04N 7/08 : Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band , e.g. by time division H04N7/007 takes precedence
• CPC Class Codes: H04N 7/084 : with signal insertion during the horizontal blanking interval only
• CPC Class Codes: H04N 7/14 : Systems for two-way working H04N7/12, H04N7/173 take precedence
• CPC Class Codes: H04N 7/173 : with two-way working, e.g. subscriber sending a programme selection signal
• CPC Class Codes: H04N 7/24 : Systems for the transmission of television signals using pulse code modulation H04N21/00 takes precedence

Abstract

A unified system of programing communication. The system encompasses the prior art (television, radio, broadcast hardcopy, computer communications, etc.) and new user specific mass media. Within the unified system, parallel processing computer systems, each having an input (e.g., 77) controlling a plurality of computers (e.g., 205), generate and output user information at receiver stations. Under broadcast control, local computers (73, 205), combine user information selectively into prior art communications to exhibit personalized mass media programming at video monitors (202), speakers (263), printers (221), etc. At intermediate transmission stations (e.g., cable television stations), signals in network broadcasts and from local inputs (74, 77, 97, 98) cause control processors (71) and computers (73) to selectively automate connection and operation of receivers (53), record/players (76), computers (73), generators (82), strippers (81), etc. At receiver stations, signals in received transmissions and from local inputs (225, 218, 22) cause control processors (200) and computers (205) to automate connection and operation of converters (201), tuners (215), decryptors (224), recorder/players (217), computers (205), furnaces (206), etc. Processors (71, 200) meter and monitor availability and usage of programming.

Claims

1. A system for inputting, processing and collecting response information from members of an audience consisting of

a plurality of audience stations, each station accommodating a specific audience member and each station having read/write memory means capable of holding specific data of its audience member, input means for inputting information of its audience member, first storage means for holding its audience member'"'"'s input, processor means for processing its audience member'"'"'s input and assembling output records that hold additional information besides said input, second storage means for holding said output records, and transmission means for transferring the output of said second storage means, with at least some of said stations programmed to process input information in a predetermined fashion,

a transmission medium for conveying the output of the transmission means of at least some of said audience stations, and

at least one data collection station for receiving the output records of said audience stations, processing said records, and collecting the information of said records.

2. The system of claim 1 wherein at least one audience station initiates transmission of its output to said data collection station including reprogrammable control means operatively connected to the transmission means of said one station for causing said transmission means to initiate communications with at least one selected data collection station.

3. The system of claim 1 wherein at least one audience station initiates transmission of its output in response to an instruct-to-contact signal and said station includes

second processor means for identifying and processing information of an instruct-to-contact signal.

4. The system of claim 3 including control means operatively connected to said second processor means and the transmission means of said one station for causing said transmission means to initiate communications with at least one selected data collection station.

5. The system of claim 1 wherein the input means of at least one audience station is a computer that is acting in a predetermined fashion.

57. The system of claim 1 wherein the processor of at least one of said audience stations has means for receiving instructions and/or information from a plurality of input sources.

58. The system of claim 57 wherein said station includes

buffer means operatively connected to said plurality of sources and said processor for organizing the stream of input instructions and/or information.

6. A method for collecting audience information in a system that consists of a plurality of audience member stations and at least one data collection station, each audience member station accommodating a specific audience member and having read/write memory means capable of holding specific data of its audience member, input means for inputting information of its audience member, first storage means for holding its audience member'"'"'s input, processor means for processing its audience member'"'"'s input and assembling output records that hold additional information besides said input, second storage means for holding said output records, and transmission means for transferring the output of said second storage means, with at least some of said stations programmed to process input information in a predetermined fashion and to transfer associated record information to a data collection station, consisting of the steps of:

programming each audience member'"'"'s station with specific data of its audience member,

programming each audience member station to process audience member response information input and assemble in a predetermined fashion or fashions record information that includes additional information besides said response information input,

expressing a statement that prompts audience members to input response information, and

causing at least one audience member to input response information

thereby to cause said audience member'"'"'s station to process said member'"'"'s response information, assemble record information that includes additional data besides said response information, and transmit said additional data to said data collection station.

53. The method of claim 6 including the additional steps of:

programming said last named station to process input information in a plurality of fashions and

causing said station to process said response information in a selected fashion.

54. The method of claim 53 including the additional step of:

programming said station to contact a data collection station in response to an instruct-to-contact signal.

55. The method of claim 54 including the additional step of:

programming said station to identify an instruct-to-contact signal.

56. The method of claim 55 including the additional steps of:

programming said station with information to contact a plurality of data collection stations and

causing said station to contact a selected one of said plurality.

7. A receiver station system for processing information of a member of a broadcast or cablecast program audience and transferring output to at least one remote data collection station comprising

input means for inputting member information,

first memory means for storing said input information,

detector means for detecting in a broadcast transmission at least one instruction,

processor means operatively connected to said first memory means and said detector means for processing said input information in accordance with said instruction and outputting data that include additional information besides said input information,

second memory means for storing said data, and

transmission means for transmitting said data to said data collection station.

8. The system of claim 7 wherein said system includes third memory means capable of receiving and storing instructions that control said processor means.

9. The system of claim 8 wherein at least some of the operating instructions that control processing of said system can be reprogrammed by a source external to said system including

control means for receiving operating instructions from said source and selectively reprogramming at least a portion of said system.

10. A receiver station system for processing information of a member of a broadcast or cablecast program audience and transferring output to at least one remote data collection station comprising

input means for inputting member information,

first memory means for storing said input information,

detector means for detecting in a broadcast transmission at least one datum,

processor means operatively connected to said first memory means and said detector means for processing said input information and said datum and outputting data that include additional information besides said input information,

second memory means for storing said data, and

transmission means for transmitting said data to said data collection station.

11. The system of claim 10 wherein said system includes third memory means for storing detected information.

12. The system of claim 11 wherein said system stores output data associated with more than one instance of input member information or detected information including

control means for defining the locations in which said system stores said data.

51. The system of claim 9, 12, 15 or 18 wherein said system displays to its audience member at least a portion of its information of its member including output means operatively connected to said first memory means or said second memory means for outputting information or data contained therein.

52. The system of claim 7, 9, 10, 12, 13, 15, 16 or 18 wherein said system displays to its audience member programming that supplements the information of a television program including

output means operatively connected to said first memory means or said second memory means for outputting information or data contained therein.

13. A receiver station system for processing information of a member of a broadcast or cablecast program audience and transferring output to at least one remote data collection station comprising

first memory means for storing first information of said member,

detector means for detecting in a broadcast transmission at least one instruction,

first processor means operatively connected to said first memory means and said detector means for processing said first information and outputting data that include additional information besides said first information,

second memory means for storing said data,

transmission means for transmitting said data to said data collection station, and

second processor means operatively connected to said transmission means and said detector means for causing said transmission means to transmit said additional information in response to said instruction.

14. The system of claim 13 wherein said first processor means or said second processor means receives instructions and/or information from a plurality of input sources including

buffer means operatively connected to said first processor or said second processor to hold input instructions and/or information.

15. The system of claim 14 wherein said buffer means joins input data together in selected fashions including

control means to control the fashion in which said buffer means joins together at least two selected data.

20. The system of claim 9 or claim 15 or claim 18 wherein said system is preprogrammed with a plurality of telephone numbers, each corresponding to a data collection station, and said last named instruction causes said system to initiate telephone communications with a selected data collection station by dialing a selected telephone number including

telephone dialer means and

control means associated with said dialer means to cause said dialer to dial a selected telephone number.

16. A receiver station system for processing information of a member of a broadcast or cablecast program audience and transferring output to at least one remote data collection station comprising

input means for inputting member information,

first memory means for storing said input information,

detector means for detecting in a broadcast transmission at least one datum,

first processor means operatively connected to said first memory means and said detector means for processing said input information and said datum and outputting data that include additional information besides said input information,

second memory means for storing said data,

transmission means for transmitting said data to said data collection station,

second detector means for detecting in a broadcast transmission at least one instruction, and

second processor means operatively connected to said transmission means and said second detector means for causing said transmission means to transmit said additional information in response to said instruction.

17. The system of claim 16 wherein said system includes third memory means capable of receiving and storing instructions that control said first processor means or said second processor means.

18. The system of claim 17 wherein said system stores output data associated with more than one instance of input member information or detected information including

control means for defining the locations in which said system stores said data.

19. The system claim 18 wherein said first processor means or said second processor means receives instructions and/or information from a plurality of input sources including

buffer means operatively connected to said first processor or said second processor to hold input instructions and/or information.

21. A method for collecting information about programming use and usage at the receiver station of a potential member of a broadcast or cablecast programming audience, said receiver station including at least one input means for inputting information of the presence, attentiveness or degree of interest of an audience member, one detector means for detecting information of programming, one processor for processing information about programming use and usage, one output means for outputting programming, and one transmission means for transmitting output to a remote station, said receiver station being programmed to transfer information about programming use and usage to a remote station that collects data for use in statistics, consisting of the steps of:

programming said receiver station to process information of an audience member,

programming said station to identify information of a programming transmission,

inputting information of the presence of an audience member,

identifying information of a specific programming transmission outputted at said receiver station and

transmitting said information of member presence and

said in information of a specific transmission to said remote station thereby to cause said remote station to collect information of the presence of an audience member and of the identity of a programming transmission outputted to said member.

22. The method of claim 21 including the additional steps of:

inputting information of the attentiveness or degree of information interest of said audience member and

transmitting said information to said remote station

thereby to cause said remote station to collect information of attentiveness or degree of interest of said audience member in said programming.

23. The method of claims 21 or 22 wherein any portion of said information of presence, attentiveness, or degree of interest is inputted by a physical motion of said member.

24. The method of claim 21 wherein said receiver station transmits information to said remote station only periodically and includes memory means to hold information during times when said receiver station is not transmitting information to said remote station, including the additional step of causing said memory means to transmit its information to said remote station.

25. The method of claim 24 wherein said receiver station has capacity to initiate transmission of information to said remote station, including the additional step of causing said receiver station to initiate transmission to said remote station.

26. The method of claim 25 wherein said receiver station has capacity to determine the degree of fullness of said memory means, including the additional step of causing said station to initiate transmission of information to said remote station after said means reaches a specific degree of fullness.

27. The method of claim 24 wherein said receiver station has capacity for selectively transmitting information to said remote station, including the additional step of discarding duplicate information.

28. The method of claim 27 including the additional step of counting duplicate information.

29. The method of claim 24 wherein said receiver station has clock means, including the additional step of inputting time information to said memory means.

30. The method of claim 21 wherein said station has a plurality of output means for outputting programming to a member and capacity for outputting programming selectivity, including the additional steps of identifying which output means outputs identified programming and transmitting information that identifies said output means.

31. The method of claim 24 wherein said station has capacity for evaluating how equipment operates in conjuction with an input of information of presence, attentiveness, or degree of interest or a detection of the identity of output programming, including the additional step of inputting to said memory means information that indicates specific equipment actuated and/or what affect actuation has.

32. A method for collecting response information in a system that consists of at least one mass medium programming transmission station, a plurality of audience stations, and at least one data collection station, with each audience station serving at least one audience member and including at least one mass medium programming receiver, one output means for outputting mass medium programming to its audience member, one input means for inputting information of said member, one detector means for detecting instructions associated with a mass medium programming transmission, one processor for processing information and controlling apparatus of said station in selected fashions, one memory means capable of holding programming instructions that control the operation of said processor, and one transmission means for transmitting data to said data collection station, and with at least some of said audience stations having capacity to respond selectively to a detected instruct-to-respond signal, consisting of the steps of:

programming at least some of said last named audience stations to hold information of an audience member and to respond in selected fashions to instruction signals associated with a mass medium programming transmission,

programming at least one of said some to process information it holds in response to an instruct-to-respond signal,

transmitting mass medium programming that elicits audience reactions,

receiving said transmission at a plurality of said audience stations and outputting the corresponding mass medium programming,

transmitting to said plurality of audience stations an instruct-to-respond signal,

inputting information of the reaction of an audience member at a selected audience station that is outputting said mass medium programming and is programmed to hold information of an audience member and to respond in selected fashions to instruction signals associated with a mass medium programming transmission,

detecting the presence of said instruct-to-respond signal at said selected audience station and combining information of said signal to at least one processor of said station,

causing said station to process its reaction information in response to said instruct-to-respond signal and output data that include response information other than said reaction information, and

receiving at least a portion of the output of said processor at said data collection station, thereby to cause said data collection station to collect at least a portion of said response information.

39. The method of claim 32 wherein at least some of said audience stations have television output means and said mass medium programming is television programming.

40. The method of claim 39 wherein said selected station inputs information of a viewer order for a product or service or request for information, said viewer input being made in response to information in a transmission associated with a television program, including the additional step of

causing said station, in response to an instruct-to-respond signal, to determine whether viewer input exists or to process reaction information in response to said instruct-to-respond signal if specific viewer input exists.

41. The method of claim 40 including the additional step of holding said viewer input at said station at a time when said station is not receiving an instruct-to-respond signal.

42. The method of claim 41 wherein a television program viewer physically inputs said viewer input at the input means of said station including the additional step of

communicating an expression in said television program that prompts a viewer to input an order, request or command at the input means of an audience station.

43. The method of claim 42 wherein said order, request or command is for additional programming that relates to and/or supplements the information of said television programming and processing said order, request or command enables said station to output said programming including the step of

transmitting to said station programming that is additional to and supplements the information of said television programming.

44. The method of claim 42 wherein said station has a plurality of detectors or a plurality of processors including additional steps of identifying said instruct-to-respond signal and combining said signal to a selected processor that is programmed to process reaction information in response to an instruct-to-respond-signal.

45. The method of claim 44 including the additional step of programming a selected processor of said station to process reaction information in response to an instruct-to-respond signals.

46. The method of claim 43 wherein said station has second output means for outputting said additional programming including the additional step of outputting said additional programming at said second output means.

47. The method of claim 46 wherein said second output means is a printer and said additional programming is printed.

33. In a method for collecting response information in a system that consists of at least one mass medium programming transmission station, a plurality of audience stations, and at least one data collection station;

with each audience station serving at least one audience member and including at least one mass medium programming receiver, one output means for outputting mass medium programming to its audience member, one input means for inputting information of said member, one detector means for detecting instructions associated with a mass medium programming transmission, one processor for processing information and controlling apparatus of said station in selected fashions, one memory means capable of holding programming instructions that control the operation of said processor, and one transmission means for transmitting data to said data collection station, and with at least some of said audience stations having capacity to respond selectively to a detected instruct-to-respond signal; and

wherein at least some of said last named audience stations are programmed to hold information of an audience member and to respond in selected fashions to instruction signals associated with a mass medium programming transmission, at least one of said some is programmed to process information it holds in response to an instruct-to-respond signal, a transmission station transmits mass medium programming that elicits audience reactions, a plurality of said audience stations receive said transmission and output the corresponding mass medium programming, and information of the reaction of an audience member is inputted at a selected audience station that is programmed to hold information of an audience member and to respond in selected fashions to instruction signals associated with a mass medium programming transmission, the step of;

transmitting to said plurality of audience stations an instruct-to-respond signal, thereby causing said selected audience station to detect the presence of said instruct-to-respond signal, combine information of said signal to at least one processor of said station, process its reaction information in response to said instruct-to-respond signal and output data that include response information other than said reaction information, said data collection station to receive at least a portion of the output of said processor, and said data collection station to collect at least a portion of said response information.

50. The method of claim 33, 37, 38, 41 or 43 wherein said station has means to search at least one transmission for an embedded instruct-to-respond signal including the additional step of

programming said station to search for an instruct-to-respond signal.

34. A receiver station system for processing, recording, and transferring information of a member of a broadcast program audience to at least one remote data collection station comprising

memory means for storing first information of said member,

first processor means for processing said first information and assembling output records that include additional information besides said first information,

recorder means for storing said output records,

transmission means for transmitting at least some output of said recorder to said data collection station,

detector means for detecting in a broadcast transmission at least one instruction, and

second processor means operatively connected to said transmission means and said detector means for causing said transmission means to transmit said output in response to said instruction.

35. The system of claim 34 wherein said first processor means has means for receiving instructions and/or information from a plurality of input sources.

36. The system of claim 35 wherein said system includes telephone dialing means and initiates telephone communications with a data collection station by dialing a specific telephone number.

70. The system of claim 62 or claim 66 or claim 36 or claim 69 wherein said system is programmed with a plurality of telephone numbers, each corresponding to a data collection station and can initiate communications with a selected data collection station by dialing a selected telephone number.

37. In a method for collecting response information in a system that consists of at least one mass medium programming transmission station, a plurality of audience stations, and at least one data collection station;

with each audience station serving at least one audience member and including at least one mass medium programming receiver, one output means for outputting mass medium programming to its audience member, one input means for inputting information of said member, one detector means for detecting instructions associated with a mass medium programming transmission, one processor for processing information and controlling apparatus of said station in selected fashions, one memory means capable of holding programming instructions that control the operation of said processor, and one transmission means for transmitting data to said data collection station, and with at least some of said audience stations having capacity to respond selectively to a detected instruct-to-respond signal; and

wherein at least some of said last named audience stations are programmed to hold information of an audience member and to respond in selected fashions to instruction signals associated with a mass medium programming transmission, a transmission station transmits mass medium programming that elicits audience reactions, a plurality of said audience stations receive said transmission and output the corresponding mass medium programming, a transmission stations transmits to said plurality of audience stations an instruct-to-respond signal, information of the reaction of an audience member is inputted at a selected audience station that is programmed to hold information of an audience member and to respond in selected fashions to instruction signals associated with a mass medium programming transmission, and the presence of said instruct-to-respond signal is detected at said selected audience station and information of said signal is combined to at least one processor of said station, the step of;

programming said selected station to process information it holds in response to an instruct-to-respond signal, thereby to cause said station to process its reaction information in response to said instruct-to-respond signal and output data that include response information other than said reaction information, and said data collection station to receive at least a portion of the output of said processor and collect at least a portion said response information.

49. The method of claim 37 or 43 wherein said station has means to transmit its output data to said data collection station in response to an instruct-to-contact signal including the additional step of

programming said station to contact a remote station in response to an instruct-to-contact signal.

38. In a method for collecting response information in a system that consists of at least one mass medium programming transmission station, a plurality of audience stations, and at least one data collection station;

with each audience station serving at least one audience member and including at least one mass medium programming receiver, one output means for outputting mass medium programming to its audience member, one input means for inputting information of said member, one detector means for detecting instructions associated with a mass medium programming transmission, one processor for processing information and controlling apparatus of said station in selected fashions, one memory means capable of holding programming instructions that control the operation of said processor, and one transmission means for transmitting data to said data collection station, and with at least some of said audience stations having capacity to respond selectively to detected instruct-to-respond signal; and

wherein at least some of said last named audience stations are programmed to hold information of an audience member and to respond in selected fashions to instruction signals associated with a mass medium programming transmission, at least one of said some is programmed to process information it holds in response to an instruct-to-respond signal, a transmission station transmits mass medium programming that elicits audience reactions, a plurality of said audience stations receive said transmission and output the corresponding mass medium programming, a transmission stations transmits to said plurality of audience stations an instruct-to-respond signal, information of the reaction of an audience member is inputted at a selected audience station that is programmed to hold information of an audience member and to respond in selected fashions to instruction signals associated with a mass medium programming transmission, the presence of said instruct-to-respond signal is detected at said selected audience station and information of said signal is combined to at least one processor of said station, and said station is caused to process its reaction information in response to said instruct-to-respond signal and output data that include response information other than said reaction information, the step of;

receiving at least a portion of the output of said processor at said data collection station, thereby to cause said data collection station to collect at least a portion said response information.

48. The method of claim 38, 41 or 43 wherein said input information is an order for a product or service including the additional step of determining for billing purposes at said data collection station that said viewer input or input information is an order.

59. A receiver station system for processing and recording information of a member of a broadcast program audience for at least one remote data collection station comprising

input means for inputting member information,

memory means for storing said input information,

detector means for detecting in a broadcast transmission at least one instruction,

processor means operatively connected to said memory means and said detector means for processing said input information in accordance with said instruction and assembling output records that include additional information besides said input information, and

recorder means for storing said output records on a memory medium.

60. The system of claim 59 wherein said system includes buffer means operatively connected to said input means, said detector means, and said processor means for organizing the instruction and information stream.

61. The system of claim 59 wherein said recorder means holds records associated with more than one instance of input member information and said station has means for defining the locations in which said recorder means holds said records.

62. The system of claim 59 including

transmission means for transmitting the output of said recorder means to said data collection station.

71. The system of claim 62 or claim 66 or claim 69 wherein said system is preprogrammed with a plurality of telephone numbers, each corresponding to a data collection station, and said last named instruction can cause said audience station to initiate telephone communications with a selected data collection station by dialing a selected telephone number.

63. A receiver station system for processing and recording information of a member of a broadcast program audience for at least one remote data collection station comprising

input means for inputting member information,

memory means for storing said input information,

detector means for detecting in a broadcast transmission at least one datum,

processor means operatively connected to said memory means and said detector means for processing said input information and said datum and

assembling output records that include additional information besides said input information, and

recorder means for storing said output records on a memory medium.

64. The system of claim 63 wherein said system has means to detect a datum at a plurality of sources and includes means to identify the source at which said datum is detected and store information of said source.

65. The system of claim 63 wherein said recorder means holds records associated with more than one instance of input member information and said station has means for defining the locations in which said memory holds said data.

66. The system of claim 63 including

transmission means for transmitting the output of said recorder means to said data collection station.

67. A receiver station system for processing, recording, and transferring information of a member of a broadcast program audience and transferring output to at least one remote data collection station comprising

input means for inputting member information,

first memory means for storing said input information,

detector means for detecting in a broadcast transmission at least one datum,

first processor means operatively connected to said first memory means and said detector means for processing said input information and said datum and assembling output records that include additional information besides said input information,

recorder means for storing said output records,

transmission means for transmitting output of said recorder means to said data collection station,

second detector means for detecting in a broadcast transmission at least one instruction, and

second processor means operatively connected to said transmission means and said second detector means for causing said transmission means to transmit at least some of the output of said recorder means in response to said instruction.

68. The system of claim 67 wherein said system has means to detect a datum at a plurality of sources and includes means to identify the source at which said datum is detected and store information of said source.

69. The system of claim 67 wherein said system includes telephone dialing means and dials a specific telephone number prior to the commencement of a transmission of output of said recorder means.