Marketing research method and system for management of manufacturer's discount coupon offers

• US 5,245,533 A
• Filed: 12/18/1990
• Issued: 09/14/1993
• Est. Priority Date: 12/18/1990
• Status: Expired due to Fees

• Current Assignee: NCH Promotional Services, Inc.
• Original Assignee: A. C. Nielsen Company, LLC (MOOD Media Corporation)
• Inventors: Marshall, Robert
• Primary Examiner(s): Envall, Jr., Roy N.
• Assistant Examiner(s): Brutman, Laura
• Application Number:
  US07/629,469
• Time in Patent Office: 1,001 Days
• Field of Search: 364/401, 364/225, 364/918, 395/925
• US Class Current: 705/14.13
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0219 based on funds or budget
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: Y10S 706/925 Business

Abstract

A market research system is provided for management of manufacturer'"'"'s discount coupon offers. The market research system includes an automated coupon processing system for processing coupon redemption data. The coupon redemption data includes offer identification. At least one manufacturer provides a coupon release input. A central controller is coupled to the coupon processing system and the manufacturer for receiving the coupon redemption data and the coupon release input. The central controller defines a knowledge database responsive to the received coupon redemption data. Responsive to the defined knowledge database, the central controller generates a response template library. The central controller selects a response template from the generated response template library responsive to a received coupon release input and transmits the selected response template to the manufacturer.

Claims

1. A market research system for management of manufacturer'"'"'s discount coupon offers comprising:

coupon processing means for processing coupon redemption data;

said coupon redemption data including offer identification;

manufacturer input means for providing a coupon release input; and

central controller means coupled to said coupon processing means and said manufacturer input means for receiving said coupon redemption data and said coupon release input;

said central controller means including means responsive to said received coupon redemption data for defining a knowledge database;

means responsive to said defined knowledge database for generating a response template library;

means responsive to said received coupon release input for selecting a response template from said generated response template library; and

means for transmitting said selected response template to said manufacturer.

2. A market research system as recited in claim 1 wherein said received coupon redemption data includes predetermined offer variables which defines said offer identification, said predetermined offer variables corresponding to distribution media, product shelf price, coupon value and expiration date.

3. A market research system as recited in claim 2 wherein said knowledge database defining means includes means responsive to said predetermined offer variables for generating a variables code and means for saving said knowledge database responsive to said generated variables code.

4. A market research system as recited in claim 3 wherein said response template library generating means includes means responsive to said generated variables code for extracting coupon redemption data;

and means for calculating an average redemption value and a standard deviation value for said extracted coupon redemption data at predetermined intervals within a predefined time period.

5. A market research system as recited in claim 4 further includes means for calculating a total average redemption value and a total standard deviation value for said predefined time period.

6. A market research system as recited in claim 5 further includes means responsive to said calculated total average redemption value and said total standard deviation value for calculating a Goodness Factor.

7. A market research system as recited in claim 6 further includes means for comparing said calculated Goodness Factor with a predetermined threshold value and means for saving a response template responsive to said calculated Goodness Factor being greater than said predetermined threshold value.

8. A market research system as recited in claim 7 wherein said response template selecting means includes means responsive to said predetermined offer variables for generating a variables code for said coupon release input.

9. A market research system as recited in claim 8 further includes means responsive to said generated variables code for said coupon release input for searching said response template library and means for identifying a response template from said response template library having a highest Goodness Factor.

10. A market research system as recited in claim 9 further including means for calculating a total redemption value for said identified response template having the highest Goodness Factor.

11. A market research system as recited in claim 1 wherein said central controller means includes means for periodically receiving said coupon redemption data for defining an updated knowledge database.

12. A market research system as recited in claim 11 wherein said periodically received coupon redemption data is active offer coupon redemption data.

13. A market research system as recited in claim 11 wherein said means for periodically receiving said coupon redemption data for defining an updated knowledge database includes means for generating a variables code corresponding to predetermined offer variables.

14. A market research system as recited in claim 13 wherein said means for periodically receiving said coupon redemption data for defining an updated knowledge database further includes means for sorting said periodically received coupon redemption data by said generated variables code.

15. A market research system as recited in claim 11 wherein said periodically received coupon redemption data is saved on a first-in first-out basis in said updated knowledge database.

16. A market research system as recited in claim 15 wherein said knowledge database includes a plurality of sequential spaces corresponding to a predefined plurality of time intervals and wherein periodically received coupon redemption data is saved at a first time-interval space of said sequential spaces and existing stored data is shifted by one time-interval space, whereby existing saved data at a last time-interval space of said sequential spaces is deleted from the updated database.

17. A market research system as recited in claim 11 wherein said response template library generating means is responsive to said updated knowledge database for generating an updated template library.

18. A market research system as recited in claim 11 wherein said response template library generating means is responsive to both said updated knowledge database and an identified predetermined time period for generating an updated template library.

19. A market research system for management of manufacturer'"'"'s discount coupon offers comprising:

coupon processing means for processing coupon redemption data;

said coupon redemption data including offer identification and predetermined offer variables;

a manufacturer having manufacturer input means for providing a coupon release input; and

central controller means coupled to said coupon processing means and said manufacturer input means for receiving said coupon redemption data and said coupon release input;

said central controller means including means responsive to said received coupon redemption data and said predetermined off variables for generating a variables code;

means for storing said coupon redemption data by said generated variables code for defining a knowledge database;

means responsive to said defined knowledge database for generating a response template library;

means responsive to said received coupon release input for selecting a response template from said generated response template library; and

means for transmitting said selected response template to said manufacture.

20. A market research system as recited in claim 19 wherein said response template library generating means includes means responsive to said redemption data;

and means for calculating an average redemption value and a standard deviation value for said extracted coupon redemption data at predetermined intervals within a predefined time period.