Apparatus for displaying removable indicia

• US 5,248,536 A
• Filed: 12/13/1991
• Issued: 09/28/1993
• Est. Priority Date: 12/13/1991
• Status: Expired due to Term

• Current Assignee: Serigraph Incorporated
• Original Assignee: Serigraph Incorporated
• Inventors: Du Katz, Eugene M.
• Primary Examiner(s): Robinson, Ellis P.
• Assistant Examiner(s): Ahmad, Nasser
• Application Number:
  US07/807,441
• Time in Patent Office: 655 Days
• Field of Search: 428/40, 428/41, 428/13, 428/194, 428/202, 428/203, 428/220, 428/354, 428/187, 40/158.1, 40/159, 40/615, 40/594, 40/661, 40/638, D 6/613-616
• US Class Current: 428/42.1
• CPC Class Codes: G09F 1/10 Supports or holders for show-cards
• CPC Class Codes: G09F 3/18 Casings, frames or enclosures for labels
• CPC Class Codes: Y10T 428/1486 Ornamental, decorative, pattern, or indicia
• CPC Class Codes: Y10T 428/24736 Ornamental design or indicia
• CPC Class Codes: Y10T 428/24793 Comprising discontinuous or differential impregnation or bond
• CPC Class Codes: Y10T 428/2486 with outer strippable or release layer
• CPC Class Codes: Y10T 428/24868 Translucent outer layer
• CPC Class Codes: Y10T 428/2848 Three or more layers

Abstract

An apparatus for displaying removable indicia, the apparatus including a base sheet having an outwardly facing surface which is operable to support individual removable indicia; a substantially transparent cover sheet which is borne by the base sheet, and which is operable to substantially fix the indicia in a predetermined position thereon; and a zone of adhesive which is deposited in a predetermined pattern on one of the two sheets and which releasably affixes the base sheet and the transparent sheet together. During use, the transparent sheet is separated in spaced relation from the base sheet to permit the placement of the indicia in respective predetermined positions on the base sheet, after which, the transparent sheet is then pressed into adhesive engagement with the base sheet to releasably seal and fix the position of the indicia thereon.

Claims

1. A counter display for selectively displaying removably interchangeable advertising indicia, the counter mat comprising:

a uniformly planar base sheet having a predetermined shape which is defined by a peripheral edge, and wherein the base sheet includes an outwardly facing display surface, and an opposite, inwardly facing surface, the outwardly facing display surface supporting printed advertising indicia thereon, and wherein the printed advertising indicia defines discrete zones each having a predetermined shape, and wherein the inwardly facing surface has a zone of adhesive deposited thereon which is operable to adhesively and releasably engage a supporting counter surface;

a zone of releasable adhesive deposited in a predetermined pattern along the peripheral edge of the base sheet and upon the outwardly facing display surface;

a plurality of removably advertising indicia, each having a main body which has a predetermined shape which is matingly and conformly dimensioned to be located on the base sheet and within the discrete zones, and which graphically cooperates with the printed advertising indicia; and

a removably transparent sheet borne by the base sheet, and which is operable to engage the advertising indicia thereby removably fixing the advertising indicia within each of the discrete zones, and further seals the advertising indicia internally of countermat thereby making the advertising indicia inaccessible except by removal of transparent sheet.

2. An advertising display assembly having component parts capable of being assembled at a remote location to form a sealed counter mat which selectively receives removably interchangeable advertising indicia, the assembly comprising:

a substantially uniformly planar base sheet having a predetermined shape which is defined by a peripheral edge, and wherein the base sheet includes an outwardly facing display service, and an opposite inwardly facing support surface;

a zone of releasable adhesive deposited in a predetermined pattern along the peripheral edge of the base sheet and upon the outwardly facing display surface;

a removably interchangeable printed sheet having a predetermined shape which is defined by a peripheral edge, and wherein the printed sheet includes an outwardly facing display surface, and an opposite, inwardly facing surface, the outwardly facing display surface supporting printed advertising indicia thereon, the printed advertising indicia defining discrete zones each having a predetermined shape, and wherein the printed sheet is conformably dimensioned to be located on the outwardly facing surface of the base sheet;

a plurality of removably advertising indicia, each having a main body which has a predetermined shape which is matingly and conformably dimensioned to be located within a respective discrete zone, and which graphically cooperates with the printed advertising indicia; and

a removably transparent sheet borne by the base sheet and engageable with zone of adhesive, and which is operably to engage the advertising indicia thereby removably fixing the advertising indicia within each of the discrete zones.

3. A counter display mat comprising:

a uniformly planar base sheet having a predetermined shape which is defined by a peripheral edge, and wherein the base sheet includes an outwardly facing surface and an opposite inwardly facing surface;

a printed sheet having a main body which defines a predetermined shape which is conformably dimensioned to be located upon the base sheet interiorly of the peripheral edge, and wherein the printed sheet includes an outwardly facing surface, and an opposite inwardly facing surface, the outwardly facing surface having printed advertising indicia deposited thereon, and wherein the printed advertising indicia defines discrete substantially planar zones;

a zone of releasable adhesive deposited in a predetermined pattern upon the outwardly facing surface of the base sheet and along the peripheral edge thereof;

a plurality of removably interchangeable advertising indicia each having a main body which is defined by a respective predetermined shape which is matingly and conformably dimensioned to be located within a discrete zone, and which graphically cooperates with the printed advertising indicia; and

a removably transparent sheet borne by the base sheet and adhesively engaged by the zone of adhesive, the transparent sheet operable to engage the advertising indicia thereby removably fixing the printed sheet and the removably advertising indicia upon the base sheet.