Check transaction processing, database building and marketing method and system utilizing automatic check reading

• US 5,305,196 A
• Filed: 05/19/1992
• Issued: 04/19/1994
• Est. Priority Date: 05/01/1989
• Status: Expired due to Term

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: Credit Verification Corporation
• Inventors: Deaton, David W., Gabriel, Rodney G.
• Primary Examiner(s): Envall, Jr., Roy N.
• Assistant Examiner(s): BAI, ARI
• Application Number:
  US07/886,382
• Time in Patent Office: 700 Days
• Field of Search: 364/401, 364/408, 235/380, 379/91, 340/825.33
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 20/042 characterized in that the payment protocol involves at least one cheque
• CPC Class Codes: G06Q 20/204 comprising interface for record bearing medium or carrier for electronic funds transfer or payment credit
• CPC Class Codes: G06Q 20/208 Input by product or record sensing, e.g. weighing or scanner processing
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 40/02 Banking, e.g. interest calculation or account maintenance credit or loans G06Q40/03
• CPC Class Codes: G07F 17/42 for ticket printing or like apparatus , e.g. apparatus for dispensing of printed paper tickets or payment cards
• CPC Class Codes: G07G 1/00 Cash registers alarm indicators G07G3/00
• CPC Class Codes: G07G 1/0036 Checkout procedures
• CPC Class Codes: G07G 1/12 electronically operated digital data processing aspects G06Q20/00
• CPC Class Codes: G07G 1/145 PLU-management

Abstract

A method and system is disclosed for building a database for use in a retail store marketing program. A reader scans a customer'"'"'s check which has been received at the retail store to detect a checking account identification number. The checking account identification number provides a unique customer identification code to distinguish between a plurality of customers using a plurality of different banking institutions. A data processor includes a stored database of unique customer identification codes. Circuitry is provided for transmitting the detected unique customer identification code to a data processor. The processor is operable for comparing the unique customer identification code against the stored database and for detecting the occurrence of a match between information in the stored database and the detected unique customer identification code. When a match occurs, the processor determines if predetermined identification criteria related to said detected unique customer identification is in the stored database. If the predetermined customer identification data is found in said stored database, the processor is being operable to transmit a signal from the data processor to the location of the check scanning to indicate that the customer record is complete and that no further data is required. If an indication is provided that the predetermined identification criteria is not contained in the database, the processor is operable for generating a signal to the location of the check scanning to indicate that insufficient identification criteria exists such that steps may be initiated to input required additional identification criteria into said database. A terminal is provided for entering the additional identification criteria into the database for storage in conjunction with the unique customer identification code.

Claims

1. A method for building a database for use in a retail store marketing program comprising:

scanning a customer'"'"'s check which has been received at the retail store to detect a checking account identification number, said checking account identification number providing a unique customer identification code to distinguish between a plurality of customers using a plurality of different banking institutions;

transmitting said detected unique customer identification code to a data processor which includes a stored database of unique customer identification codes;

comparing said unique customer identification code against said stored database;

detecting the occurrence of a match between information in said stored database and said detected unique customer identification code;

when a match occurs, determining if predetermined identification criteria related to said detected unique customer identification code is in said stored database;

if said predetermined identification criteria is found in said stored database, transmitting a signal from said data processor to the location of said check scanning to indicate that the customer record is complete and that no further data is required;

if said predetermined identification criteria is not found in said stored database, transmitting a signal to the location of said check scanning to indicate that insufficient identification criteria exists such that steps may be initiated to input required additional identification criteria into said database, and;

entering said additional identification criteria into said database for storage in conjunction with said unique customer identification code.

2. The method of claim 1 wherein the MICR code on the customer'"'"'s check is scanned for generating an electrical signal representative of the customer'"'"'s checking account identification number.

3. The method of claim 2 wherein the entire MICR code on the customer'"'"'s check is scanned and further comprising:

eliminating a portion f the MICR code and retaining the customer'"'"'s checking account identification number and the bank transit number.

4. The method of claim 3 and further comprising:

storing information regarding the location of a customer'"'"'s checking account identification number for each of a plurality of different banks; and

controlling the operation of said step of eliminating MICR code in response to said stored information.

5. The method of claim 3 and further comprising:

storing information regarding the location of the check sequence number for each of a plurality of different banks; and

controlling the operation of said step of eliminating MICR code in response to said stored information.

6. The method of claim 1 wherein said identification criteria comprises the customer'"'"'s name and address.

7. The method of claim 1 and further comprising:

comparing said stored database with a list of prospective customers; and

eliminating all data from said list of prospective customers which relates to said stored database, such that a non-customer database is produced which contains data relating only to prospective customers who do not appear in said stored database.

8. The method of claim 1 wherein said additional identification criteria is entered into said database at the point of sale.

9. The method of claim 1 wherein said additional identification criteria is entered into said database after the occurrence of the sale to the customer.

10. A system for building a database for use in a retail store marketing program comprising:

a reader for scanning a customer'"'"'s check which has been received at the retail store to detect a checking account identification number, said checking account identification number providing a unique customer identification code to distinguish between a plurality of customers using a plurality of different banking institutions;

a data processor which includes a stored database of unique customer identification codes;

circuitry for transmitting said detected unique customer identification code to a data processor;

said processor operable for comparing said unique customer identification code against said stored database and for detecting the occurrence of a match between information in said stored database and said detected unique customer identification code, and;

when a match occurs, determining if predetermined identification criteria related to said detected unique customer identification code is in said stored database;

if said predetermined identification criteria is found in said stored database, said processor being operable for transmitting a signal from said data processor to the location of said check scanning to indicate that the customer record is complete and that no further data is required;

or

if an indication is provided that said predetermined identification criteria is not contained in said database, said processor being operable for generating a signal to the location of said check scanning to indicate that insufficient identification criteria exists such that steps may be initiated to input required additional identification criteria into said database, and;

a terminal for entering said additional identification criteria into said database for storage in conjunction with said unique customer identification code.

11. The system of claim 10 wherein said reader comprises an optical reader for reading the MICR code on a check.

12. The system of claim 10 wherein said reader comprises a magnetic reader for reading the MICR code on a check.

13. The system of claim 10 and further comprising a bar code reader for transmitting information to said processor.

14. The system of claim 10 wherein said reader detects the entire MICR code on a customer'"'"'s check and including means for eliminating information in the MICR code except for the desired customer checking account identification number.

15. The system of claim 14 and further comprising:

a memory for storing information relating to the location in the MICR code of a check sequence number for a plurality of different banking institutions; and

said means for eliminating utilizing said stored information in said memory for eliminating check sequence number information in the MICR code while retaining the desired customer checking account identification number and the bank transit number.

16. The system of claim 10 and further comprising:

means for comparing said stored database with a list of prospective customers; and

means for eliminating all data from said list of prospective customers which relates to said stored database, such that a non-customer database is produced which contains data relating only to prospective customers who do not appear in said stored database.

17. A method for retail store marketing comprising the steps of:

storing a database of existing customers of the retail store, said database including each customer'"'"'s checking account identification number for use as a unique customer identification code, along with additional customer identification data;

each time a retail customer enters the retail store and makes a purchase, detecting the unique customer identification code of that customer;

comparing each entered unique customer identification code with said stored database in order to maintain an up-to-date list of the store'"'"'s customers;

storing a list of prospective customers of the retail store in a predetermined geographical area;

comparing said stored database with said list of prospective customers; and

eliminating all data from said list of prospective customers relating to information contained in said stored database, such that a non-customer database is produced which contains data relating only to prospective customers who do not appear on said stored database.

18. The method of claim 17 and further comprising performing targeted marketing activities only to said prospective customers who do not appear on said stored database.

19. The method of claim 17 wherein said unique customer identification code comprises the customer'"'"'s checking account number.

20. The method of claim 19 wherein the customer'"'"'s checking account number is determined by automatically scanning the MICR code on the customer'"'"'s check.

21. The method of claim 20 and further comprising excluding the check sequence number portions of the MICR code while retaining the customer'"'"'s checking account number and bank transit number.

22. The method of claim 17 and further comprising performing check verification of checks in response to said database of existing customers.

23. A system for retail store marketing comprising:

a memory for storing a database of existing customers of the retail store, said database including each customer'"'"'s checking account identification number for use as a unique customer identification code;

a device for entering a customer'"'"'s unique customer identification code into said memory each time the customer makes a purchase at the store;

circuitry for comparing each entered unique customer identification code with the stored database in said memory, such that an up-to-date list of the store'"'"'s customers is maintained;

a memory for storing a list of prospective customers of the store who reside in a predetermined geographical area relative to the store;

circuitry for comparing said stored database of existing customers with the stored list of prospective customers;

circuitry for eliminating all data from said list of prospective customers relating to the store'"'"'s existing customers, such that a non-customer database is produced for use in marketing.

24. The system of claim 23 and further comprising means for generating marketing documents for transmission to said non-customer database.

25. The system of claim 23 wherein said device for entering comprises a check reader for detecting the MICR code on checks.

26. The system of claim 25 and further comprising means for excluding the check sequence number of the MICR code read by said check reader while retaining the customer'"'"'s checking account number and bank transit number.

27. The system of claim 26 and further comprising data storage means for storing data regarding the location of a customer'"'"'s checking account number in the MICR code of a plurality of different banking institutions.

28. The system of claim 26 and further comprising data storage means for storing data regarding the location of the check sequence number in the MICR code of a plurality of different banking institutions.

29. The system of claim 23 and further comprising a display coupled with said memory in order to generate indications of the credit worthiness of checks offered by customers.