Market research method and system for collecting retail store market research data

• US 5,315,093 A
• Filed: 02/05/1992
• Issued: 05/24/1994
• Est. Priority Date: 02/05/1992
• Status: Expired due to Term

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: A. C. Nielsen Company, LLC (MOOD Media Corporation)
• Inventors: Stewart, Roy A.
• Primary Examiner(s): Hajec, Donald
• Assistant Examiner(s): Chin, Esther
• Application Number:
  US07/831,770
• Time in Patent Office: 839 Days
• Field of Search: 235/375, 235/381, 235/383, 235/385, 235/472, 364/479, 364/402, 364/403, 364/404, 364/405
• US Class Current: 235/381
• CPC Class Codes: G06K 17/0022 arrangements or provisions for transferring data to distant stations, e.g. from a sensing device "transfer between computer elements G06F13/00 "; data-transmission H04L
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A market research system and method are provided. A plurality of cooperating establishments are included in a market research test area. Each cooperating establishment is adapted for collecting and storing market research data. A computer system remotely located from the plurality of cooperating establishments stores a library of bar coded indicia and market research data collected from the cooperating establishments. A unique bar coded indicia is assigned to multiple displays within each of the plurality of cooperating establishments. A corresponding assigned bar coded indicia is applied to the displays within each cooperating establishment.

Claims

1. A market research system comprising:

a plurality of cooperating retail establishments in a market research test area, each cooperating retail establishment having first means for collecting and storing market research data related to point-of-sale retail sales of products displayed by predetermined displays, said first means including means for monitoring said point-of-sale retail sales of products displayed by predetermined displays and means for scanning unique bar coded indicia carried by said predetermined displays within said cooperating retail establishments, said unique bar coded indicia designating selected causal data parameters for each of said predetermined displays; and

,

second means remotely located from said plurality of cooperating retail establishments for receiving and storing said market research data and said unique bar coded indicia.

2. A market research system as recited in claim 1 wherein said bar coded indicia represent a type of display fixture.

3. A market research system as recited in claim 1 wherein said bar coded indicia represent one of a plurality of predetermined fixture locations.

4. A market research system as recited in claim 1 wherein said bar coded indicia represent a particular promotional program.

5. A market research system as recited in claim 4 wherein said bar coded indicia represent a particular merchandising configuration.

6. A market research system as recited in claim 1 wherein said second means remotely located from said plurality of cooperating retail establishments comprises a central computer system.

7. A market research system as recited in claim 6 wherein said central computer system stores a library of digital bar coded indicia and market research data collected from the cooperating retail establishments.

8. A market research system comprising:

a plurality of cooperating retail establishments in a market research test area, each cooperating retail establishment having first means for collecting and storing market research data related to point-of-sale retail sales of products displayed by predetermined displays, said first means including means for monitoring said point-of-sale retail sales of products displayed by predetermined displays and means for scanning unique bar coded indicia carried by said predetermined displays within said cooperating retail establishments, said unique bar coded indicia designating a type of display fixture for each of said predetermined displays; and

,

second means remotely located from said plurality of cooperating retail establishments for receiving and storing said market research data and said unique bar coded indicia.

9. The market research system as recited in claim 8 wherein said bar coded indicia represent one of a plurality of predetermined fixture locations.

10. The market research system as recited in claim 8 wherein said bar coded indicia represent a particular promotional program.

11. The market research system as recited in claim 8 wherein said bar coded indicia represent a particular merchandising configuration.

12. The market research system as recited in claim 8 wherein said second means remotely located from said plurality of cooperating retail establishments comprises a central computer system.

13. The market research system as recited in claim 12 wherein said central computer system stores a library of digital bar coded indicia and market research data collected from the cooperating retail establishments.