Method and system for building a database and performing marketing based upon prior shopping history

• US 5,327,508 A
• Filed: 02/10/1993
• Issued: 07/05/1994
• Est. Priority Date: 05/01/1989
• Status: Expired due to Term

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: Credit Verification Corporation
• Inventors: Deaton, David W., Gabriel, Rodney G.
• Primary Examiner(s): HAYES, GAIL O
• Application Number:
  US08/016,991
• Time in Patent Office: 510 Days
• Field of Search: 235/375, 235/379, 235/380, 235/381, 235/383, 235/385, 235/487, 340/825.33, 340/825.34, 364/401, 364/408, 379/91, 902/4, 902/5, 902/6, 382/1, 382/7, 382/9, 382/48
• US Class Current: 382/100
• CPC Class Codes: G06Q 20/042 characterized in that the payment protocol involves at least one cheque
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/02 Banking, e.g. interest calculation or account maintenance credit or loans G06Q40/03
• CPC Class Codes: G07D 7/04 Testing magnetic properties of the materials thereof, e.g. by detection of magnetic imprint G07D7/01 takes precedence
• CPC Class Codes: G07F 17/42 for ticket printing or like apparatus , e.g. apparatus for dispensing of printed paper tickets or payment cards
• CPC Class Codes: G07G 1/00 Cash registers alarm indicators G07G3/00
• CPC Class Codes: G07G 1/0036 Checkout procedures
• CPC Class Codes: G07G 1/12 electronically operated digital data processing aspects G06Q20/00
• CPC Class Codes: G07G 1/145 PLU-management

Abstract

A method and system is disclosed for performing targeted marketing on infrequent shoppers. A check reader is provided for automatically reading the MICR code of a plurality of checks drawn on a plurality of different banking institutions. Circuitry detects the customer'"'"'s checking account number in the MICR code of the checks. A terminal enters data relating to the customer'"'"'s shopping habits. A database of the store'"'"'s customers is created in response to the check reader, circuitry for detecting, and terminal. The selection is then made of a list of customers from the database who have not shopped at the store since a pre-selected date.

Claims

1. A system for performing targeted marketing on customers in a retail establishment comprising:

a check reader for automatically reading the MICR code of a plurality of checks drawn on a plurality of different banking institutions, in order to generate unique identification codes for each customer;

a bar code reader for detecting the universal product code on products purchased by said customers;

a terminal for entering data relating to the customer'"'"'s shopping habits;

a processing responsive to said check reader, bar code reader and terminal for creating a database of the store'"'"'s customers'"'"' transaction data and universal product does of products purchased by said customers in association with said customers'"'"' unique identification codes;

said processor generating a signal upon entry of unique identification codes of customers whose prior transactions at the store meet predetermined infrequent product purchasing history criteria; and

circuitry responsive to said signal for dispensing a sales promotion at the point-of-sale to said customers whose prior transactions meet predetermined infrequent product purchasing history criteria, wherein said sales promotion incents said customers to purchase said products in a future transaction.

2. The system of claim 1 wherein said circuitry for generating a unique customer identification code parses said MICR code to detect the customer'"'"'s checking account number in said MICR code of said checks, said circuitry omitting the check sequence number from said MICR code and detecting the bank transit number in said MICR code for use in combination with said checking account number as said unique customer identification number.

3. The system of claim 1 wherein said processor creates a database of the store departments previously shopped by said customers, and said circuitry dispensing a sales promotion which incents customers to shop at other store departments.

4. The system of claim 1 wherein said predetermined infrequent product purchasing history criteria comprises failure to purchase products within a time frame.

5. The system of claim 1 wherein said sales promotion incents said customers to purchase products meeting said infrequent product purchasing history criteria and wherein said sales promotion is contingent upon the customer purchasing, at a future time, said product meeting said infrequent purchasing history criteria.