Advertising display mounting device

• US 5,344,250 A
• Filed: 09/24/1992
• Issued: 09/06/1994
• Est. Priority Date: 02/17/1989
• Status: Expired due to Term

• Current Assignee: News America Marketing Properties LLC (News Corporation)
• Original Assignee: ActMedia, Inc.
• Inventors: Frichette, Robert S., Richardson, James E., Kringel, George
• Primary Examiner(s): Reese, Randolph A.
• Assistant Examiner(s): Knight, Anthony
• Application Number:
  US07/949,991
• Time in Patent Office: 712 Days
• Field of Search: 403/116, 403/227, 403/228, 403/221, 403/220, 403/223, 403/225, 403/226, 403/166, 40/642, 40/649, 248/549, 248/900
• US Class Current: 403/228
• CPC Class Codes: G09F 3/201 Enclosures enveloping completely the labels G09F3/203 - G09F3/207 take precedence
• CPC Class Codes: G09F 3/204 specially adapted to be attached to a shelf or the like
• CPC Class Codes: G09F 7/18 Means for attaching signs, plates, panels, or boards to a supporting structure
• CPC Class Codes: Y10T 403/45 Flexibly connected rigid members
• CPC Class Codes: Y10T 403/453 Flexible sleeve-type coupling
• CPC Class Codes: Y10T 403/458 Composite bushing with elastomeric component

Abstract

An advertising display mounting device is provided for attaching promotional displays, dispensers, or other objects to a price channel mounted on the edge of a grocery or other retail store shelf. The advertising display mounting device has first and second clips adapted to mate with the price channel of a grocery or other retail store shelf. The clips are forced into mated relation with the price channel by a locking slide. First clip means is provided having a plurality of teeth. Second clip means has a slot formed therein for accepting first clip means so that first and second clips are oriented parallel to each other and to the price channel. A channel formed in second clip means accepts a locking slide, also having one or more teeth for cooperating with the corresponding teeth on first clip means. As locking slide is forced into the channel, first and second teeth mesh and move the first clip relative to the second clip to lock the mounting device in the price channel. Attachment means is also provided to secure the shelftalker or other mounted object to second clip means.

Claims

1. A connecting means for coupling a display means to a mounting means comprising:

a tensile spring means for resiliently connecting said display means to said mounting means;

an extension limiting sheath surrounding said spring means, said sheath having a higher rate of cross sectional reduction under elastic deformation than said spring means, said extension limiting sheath being heat shrunk onto said tensile spring means;

a locking plate for attaching said sheath to said mounting means;

a shroud abutting said locking plate and having a slot;

wherein a proximal end of said sheath is anchored under said shroud and against said locking plate and said sheath extends through said slot and said shroud; and

wherein a distal end of said sheath is anchored in said display means; and

whereby extension of said tensile spring means is restricted when said sheath and said tensile spring means reach a cross point in their elastic deformation, preventing inelastic deformation of said tensile spring means.

2. The connecting means of claim 1, wherein the distance between said display means and said mounting means, when in a mounted relationship, is less than the length of said sheath between said distal end and said proximal end in an unstressed state thereof.

3. The connecting means of claim 1, wherein said tensile spring means comprises coiled music wire and said sheath comprises polyurethane plastic material.

4. A connecting means for coupling a display means to a slotted mounting means comprising:

a tensile spring means for resiliently connecting display means to said mounting means; and

an extension limiting sheath surrounding said spring means and including flanges at a proximal end and a distal end thereof;

said sheath having a higher rate of cross-sectional reduction under elastic deformation than said tensile spring means; and

said flange at said proximal end adapted to engage said slotted mounting means and said flange at said distal end adapted to engage said display means;

wherein a distance between said display means and said slotted mounting means, when in a mounted relationship, is less than a length of said sheath between said distal end and said proximal end in an unstressed state thereof;

whereby further extension of said tensile spring means is restricted when said sheath and said tensile spring means reach a cross-point in their elastic deformation to prevent inelastic deformation of said tensile spring means as said display means is moved away from said slotted mounting means.

5. The connecting means of claim 4, wherein said sheath is secured around said tensile spring means by heat shrinking said sheath onto said tensile spring means.

6. The connecting means of claim 4, wherein said tensile spring means comprises coiled music wire and said sheath comprises polyurethane plastic material.

7. A connecting means for coupling a display means to a slotted mounting means comprising:

a tensile spring means comprising coiled music wire for resiliently connecting said display means to said slotted mounting means; and

an extension limiting sheath secured around said tensile spring means by heat shrinking said sheath onto said tensile spring means, said sheath comprising polyurethane plastic material and including a first flange at a proximal end and a second flange at a distal end thereof;

said sheath having a higher rate of cross-sectional reduction under elastic deformation than said tensile spring means; and

said first flange at said proximal end adapted to engage slotted mounting means and said second flange at said distal end adapted to engage said display means;

wherein a distance between said display means and said mounting means, when in a mounted relationship, is less than a length of said sheath between said distal end and said proximal end in an unstressed state thereof;

whereby further extension of said tensile spring means is restricted when said sheath and said tensile spring means reach a cross-point in their elastic deformation to prevent inelastic deformation of said tensile spring means as said display means is moved away from said mounting means.