Method and system for building a database and performing marketing based upon prior shopping history

• US 5,388,165 A
• Filed: 01/04/1994
• Issued: 02/07/1995
• Est. Priority Date: 05/01/1989
• Status: Expired due to Term

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: Credit Verification Corporation
• Inventors: Deaton, David W., Gabriel, Rodney G.
• Primary Examiner(s): Couso, Jose L.
• Application Number:
  US08/177,690
• Time in Patent Office: 399 Days
• Field of Search: 382/1, 382/7, 382/12, 382/9, 382/48, 235/379, 235/380, 235/383, 235/385, 364/400, 364/401, 340/825.33, 340/825.34, 379/91, 902/4, 902/5, 902/6
• US Class Current: 382/139
• CPC Class Codes: G06Q 20/042 characterized in that the payment protocol involves at least one cheque
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/02 Banking, e.g. interest calculation or account maintenance credit or loans G06Q40/03
• CPC Class Codes: G07D 7/04 Testing magnetic properties of the materials thereof, e.g. by detection of magnetic imprint G07D7/01 takes precedence
• CPC Class Codes: G07F 17/42 for ticket printing or like apparatus , e.g. apparatus for dispensing of printed paper tickets or payment cards
• CPC Class Codes: G07G 1/00 Cash registers alarm indicators G07G3/00
• CPC Class Codes: G07G 1/0036 Checkout procedures
• CPC Class Codes: G07G 1/12 electronically operated digital data processing aspects G06Q20/00
• CPC Class Codes: G07G 1/145 PLU-management

Abstract

The present invention includes automatic check reading techniques which enables the detection of a customer'"'"'s checking account number on a check, regardless of the bank, bank branch or type of account. The customer identification code is automatically used to provide check verification as well as to provide various targeted marketing techniques based upon the customer'"'"'s prior transactional history with the store.

Claims

1. A system for performing targeted marketing on customers in a retail establishment comprising:

apparatus for entering selected indicia from instruments presented by customers at a point-of-sale, in order to generate a unique identification code for each customer;

a bar code reader for detecting the universal product code on products purchased by said customers;

a terminal at the point-of-sale for entering data relating to the customer'"'"'s shopping transactions;

a processor responsive to said apparatus, bar code reader, and terminal for creating a centralized database of the store'"'"'s customers'"'"' transaction data during previous customer visits and data relating to universal product codes of products previously purchased by said customers, in association with said customers'"'"' unique identification code;

said processor generating a signal upon entry of unique identification codes of customers whose transactions prior to the current shopping visit at the store meet one of a plurality of predetermined purchasing history criteria; and

circuitry responsive to said processor and said database for dispensing a sales promotion at the point-of-sale to said customers whose prior transactions meet one of said predetermined purchasing history criteria, wherein said sales promotion provides different incentives to customers having different prior purchasing histories, such that said customers are incented to return to the retail establishment to purchase products in a future transaction.

2. The system of claim 1 wherein said instruments comprise checks.

3. The system of claim 1 wherein said terminal is operable to enter data relating to the amount of the purchases by customers.

4. The system of claim 1 wherein said predetermined purchasing history comprises the number of prior visits by the customer to the retail establishment over a specified time interval.

5. The system of claim 4 wherein said signal is generated for customers who have not visited the retail establishment a predetermined number of times in a specified time interval.

6. The system of claim 1 wherein said sales promotion is directed to a product related to a product previously purchased by the customer and stored in said database.

7. A system for performing targeted marketing on customers in a retail establishment comprising:

a bar code reader for detecting the universal product code on products purchased by said customers;

a terminal for entering data relating to the identity of the customers;

a processor responsive to said bar code reader and terminal for creating a database of products previously purchased by a plurality of said customers in prior shopping transactions and preselected promotions on preselected products;

said processor generating a signal upon the detection of customers whose prior transactions at the store meet one of a plurality of predetermined product purchasing history criteria; and

circuitry responsive to said signal for dispensing a coupon related to one of said preselected promotions at the point-of-sale to said customers whose prior transactions meet one of said predetermined product purchasing history criteria, wherein different sales promotions are dispensed to customers having different product purchasing histories, in order to incent said customers to return to the retail establishment to purchase at least one of said preselected products in a future shopping transaction.

8. The system of claim 7 wherein the product purchasing history criteria comprises the number of times an item is purchased during a selected prior time interval.

9. The system of claim 7 wherein the product purchasing history criteria comprises the dollar amount of the item previously purchased.

10. A system for performing targeted marketing on customers in a retail establishment comprising:

apparatus for entering unique customer identification codes from customer identification presented at the point-of-sale in a retail transaction;

a bar code reader for detecting the universal product code on products purchased by said customers;

a processor responsive to said apparatus and bar code reader for creating a centralized database of the store'"'"'s customers'"'"' identification codes and universal product code of products previously purchased by said customers in prior shopping transactions and a plurality of preselected promotion data on preselected products;

said processor generating a signal upon entry of a unique identification code of customers whose transactions prior to the current shopping visit at the store meet predetermined product purchasing history criteria; and

circuitry responsive to said signal for dispensing one of said preselected sales promotions at the point-of-sale to said customers whose prior transactions meet predetermined product purchasing history criteria, regardless of said customer'"'"'s purchases during the current visit to the retail establishment, wherein different sales promotions are dispensed to customers having different prior product purchasing histories, in order to incent said customers to purchase said preselected products at the establishment in a future shopping transaction.

11. The system of claim 10 wherein the product purchasing history criteria comprises the number of times a product is purchased during a predetermined prior time interval.

16. The system of claim 10 wherein the product purchasing history criteria comprises the dollar amount of the item previously purchased.

12. A system for differentiated customer promotion in a retail establishment comprising:

a terminal for entering customer transaction data at the point-of-sale;

a bar code reader for detecting the universal product code on products purchased by said customers;

a memory for storing a database of previously entered customer transaction data and representations of universal product codes, such that data regarding individual customers'"'"' shopping visit histories and product purchases are stored;

said database storing at least first and second different predetermined customer shopping visit history criteria, wherein said customer shopping visit history criteria comprises customer shopping data over a preselected prior time interval prior to the current shopping transaction;

said database also storing at least first and second different predetermined incentive values, said first incentive value having a relationship to said first customer shopping visit history criteria, said second incentive value having a relationship to said second customer shopping visit history criteria, wherein said first incentive value relationship is differentiated from said second incentive value relationship;

said database also storing preselected promotions on preselected products;

circuitry for generating a signal when a specific customer'"'"'s prior shopping visit history meets one of said predetermined shopping visit history criteria; and

a printer for printing coupons related to said preselected promotions on preselected products at the point-of-sale in response to said signal, said coupons related to the customer'"'"'s prior product purchasing history and prior shopping visit history such that customers whose shopping visit history meets said first shopping visit criteria receive coupons comprising said first incentive value and customers whose shopping visit history meets said second shopping visit history criteria receive coupons comprising said second incentive value, said coupons redeemable at a future time in order to incent said customer to return to the retail store.

13. The system of claim 12 wherein said first and second customer shopping visit history criteria are related to the amount spent by a customer in a prior time interval.

14. The system of claim 12 wherein said incentive values are related to products previously purchased by the customer.

15. The system of claim 12 wherein customers with different previous shopping histories receive coupons of different values in order to provide different incentives to different customers.