In-store advertising system

• US 5,392,066 A
• Filed: 11/19/1992
• Issued: 02/21/1995
• Est. Priority Date: 11/19/1992
• Status: Expired due to Fees

• Current Assignee: Parker Communication Systems Incorporated
• Original Assignee: Parker Communication Systems Incorporated
• Inventors: Fisher, Daniel J., King, Robert J.
• Primary Examiner(s): Kostak, Victor R.
• Application Number:
  US07/977,772
• Time in Patent Office: 824 Days
• Field of Search: 186/35, 186/52, 358/93, 358/86, 358/85, 358/142, 455/3.2, 455/12.1
• US Class Current: 725/66
• CPC Class Codes: H04H 20/103 Transmitter-side switching
• CPC Class Codes: H04H 20/51 specially adapted for satellite broadcast systems
• CPC Class Codes: H04H 2201/70 characterised in that receivers can be addressed
• CPC Class Codes: H04H 60/15 on receiving information
• CPC Class Codes: H04M 11/08 specially adapted for optional reception of entertainment or informative matter
• CPC Class Codes: H04N 7/002 Special television systems not provided for by H04N7/007 - H04N7/18 still pictures via a television channel H04N1/00098

Abstract

An in-store advertising system for displaying advertisements involves preparing graphical art from the actual products or from flat art, for each advertised product. Each frame is stored in computer memory as a digital graphics file. As desired, pricing and advertising copies are added as overlays to the digital art of each frame. Control data is defined for each frame indicating its destination location(s) and the run time for each destination location. The digital graphic files containing a digital frame and the respective control data for each frame are then loaded into an uplink control computer. The control data is analyzed by the uplink computer to compute an adlist which lists the digital frames and their respective destination locations. The uplink control computer is interfaced to a satellite addressable network control system (ANCS) to unmute the desired satellite receiver(s) at the remote location(s), based upon a predefined transmission script. The uplink computer then transmits the respective graphic files, control data and adlist via a satellite transmitter to a commercial broadcasting satellite. The remote receivers display the graphic data based on the code data.

Claims

1. An advertising system for advertising products at grouped locations, comprising in combination:

a plurality of digital images including advertising of at least one of the products;

control data associated with said images to identify the group of locations at which each said image is to be displayed;

means for satellite broadcasting said images to the respective grouped locations at which said images are to be displayed; and

,

positioned in each location, antenna means for receiving the respective satellite broadcast of the respective said images and display means for displaying said images in said location, said antenna means including means for addressing all of said antenna means in each grouped location to receive the satellite broadcasting of the respective said images intended for that grouped location.

2. The advertising system as set forth in claim 1, wherein said means for satellite broadcasting said images to the respective group locations at which said images are to be displayed further comprises means for sequencing the satellite broadcasts.

3. The advertising system as set forth in claim 1, wherein said control data further identifies the sequence in which said images are to be displayed at each group location and wherein said means for satellite broadcasting said images to the respective group locations at which said images are to be displayed further comprises means for satellite broadcasting said control data to the respective group locations at which the respective said images are to be displayed in the indicated sequence.

4. The advertising system as set forth in claim 1, wherein said means for satellite broadcasting said images to the respective group locations at which said images are to be displayed further comprises means for satellite broadcasting a list of said images to their respective group locations at which the said images are to be displayed and wherein said antenna means for receiving the respective satellite broadcast of the respective said images comprises means for receiving the respective satellite broadcast of the list to verify that all of said images have been received.

5. The advertising system as set forth in claim 4, wherein said means for satellite broadcasting further comprises modem means and wherein said antenna means for receiving the respective satellite broadcast of the respective said images comprises modem means, whereby a missing or corrupted said image may be sent over a telephone line from said satellite broadcasting means to said antenna means.

6. A method for advertising products at grouped locations, comprising the steps of:

creating a plurality of digital images including advertising of at least one of the products;

identifying the group of locations at which each said image is to be displayed;

satellite broadcasting said images to the respective grouped locations at which said images are to be displayed; and

,

at each location, receiving the respective satellite broadcast of the respective said images and displaying said images in said location, including addressing all of said antenna means in each grouped location to receive the satellite broadcasting of the respective said images intended for that grouped location.

7. The advertising method as set forth in claim 6, wherein the step of satellite broadcasting said images to the respective group locations at which said images are to be displayed further comprises sequencing the satellite broadcasts.

8. The advertising method as set forth in claim 6, further including the step of identifying the sequence in which said images are to be displayed at each group location and wherein the step of satellite broadcasting said images to the respective group locations at which said images are to be displayed further comprises satellite broadcasting said sequence identification to the respective group locations at which the respective said images are to be displayed in the indicated sequence.

9. The advertising method as set forth in claim 6, wherein the step of satellite broadcasting said images to the respective group locations at which said images are to be displayed further comprises the step of satellite broadcasting a list of said images to their respective group locations at which the said images are to be displayed and wherein the step of receiving the respective satellite broadcast of the respective said images comprises the step of receiving the respective satellite broadcast of the list to verify that all of said images have been received.

10. The advertising method as set forth in claim 9, further comprises the step of receiving a replacement of a missing or corrupted said image over a telephone line.