Technique for correlating purchasing behavior of a consumer to advertisements
First Claim
1. Apparatus for obtaining and storing information on purchasing behavior of a consumer as well as advertisements to which said consumer has been exposed, comprising:
- advertisement monitoring means for monitoring exposure of said consumer to advertisements;
cash register means for use in a store to place purchase information on a machine-readable record; and
unit for use in a home of said consumer including means for reading said machine-readable record, and means for storing output signals from said advertisement monitoring means and said reading means.
1 Assignment
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Accused Products
Abstract
Advertisements and promotions to which a consumer has been exposed are monitored together with the subsequent purchasing behavior of that consumer. The information is combined to analyze whether and to what extent the advertisements and/or promotions influenced the consumer'"'"'s purchases. Purchases are monitored by producing a machine readable record thereof with a store cash register. The consumer inserts this record into a home unit which stores this information. The home unit is also capable of issuing a reward to the consumer for cooperating. Also, the advertising, promotion and/or purchase data is classified by the home unit into selected categories which can be accessed by a computer for further processing to provide, for example, certain test results of interest relatively quickly because only a portion of all the collected data needs to be analyzed.
316 Citations
4 Claims
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1. Apparatus for obtaining and storing information on purchasing behavior of a consumer as well as advertisements to which said consumer has been exposed, comprising:
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advertisement monitoring means for monitoring exposure of said consumer to advertisements; cash register means for use in a store to place purchase information on a machine-readable record; and unit for use in a home of said consumer including means for reading said machine-readable record, and means for storing output signals from said advertisement monitoring means and said reading means. - View Dependent Claims (3)
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2. A method for obtaining and, storing information on purchasing behavior of a consumer as well as advertisements to which said consumer has been exposed, comprising the steps of:
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monitoring exposure of said consumer to advertisements; producing in a store a machine-readable record on which has been placed purchase information on purchases made by said consumer in said store; and reading said machine-readable record in the home of said consumer, and storing signals obtained from said advertisement monitoring step and said reading step. - View Dependent Claims (4)
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Specification