System for evaluating a psychological effect of a document
First Claim
Patent Images
1. An automated method of evaluating a psychological effect of an image embodied in image data, comprising the steps of:
- accepting image data in the form of digital data, each digital datum corresponding to at least one pixel in the image;
polling the image data and identifying at least one subset of the image data by a visually-perceptible characteristic thereof;
deriving from the identified image data a point-score relating to an extent of image data associated with the visually-perceptible characteristic in all the image data;
providing a plurality of selectable algorithms, each algorithm relating the visually-perceptible characteristic to a predetermined psychological effect;
displaying a set of objective questions and prompting for answers thereto, the set of objective questions being organized into a plurality of subsets, each unique subset of questions relating to a specific algorithm;
receiving a combination of answers relating to a subset of objective questions;
selecting an algorithm based on the subset of questions receiving a predetermined answer;
applying the point-score to the selected algorithm relating the visually-perceptible characteristic to a predetermined psychological effect, yielding a value indicative of the presence of the psychological effect in the image; and
displaying a report indicative of the presence of the psychological effect in the image.
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Abstract
A system evaluates the psychological effect of an image embodied in image data. At least one subset of the image data is identified by a visually-perceptible characteristic thereof. A point-score relating to the extent of the visually-perceptible characteristic is derived from at least one visually-perceptible characteristic of the identified data. The point-score is then applied to an algorithm relating to a predetermined psychological effect.
118 Citations
19 Claims
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1. An automated method of evaluating a psychological effect of an image embodied in image data, comprising the steps of:
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accepting image data in the form of digital data, each digital datum corresponding to at least one pixel in the image; polling the image data and identifying at least one subset of the image data by a visually-perceptible characteristic thereof; deriving from the identified image data a point-score relating to an extent of image data associated with the visually-perceptible characteristic in all the image data; providing a plurality of selectable algorithms, each algorithm relating the visually-perceptible characteristic to a predetermined psychological effect; displaying a set of objective questions and prompting for answers thereto, the set of objective questions being organized into a plurality of subsets, each unique subset of questions relating to a specific algorithm; receiving a combination of answers relating to a subset of objective questions; selecting an algorithm based on the subset of questions receiving a predetermined answer; applying the point-score to the selected algorithm relating the visually-perceptible characteristic to a predetermined psychological effect, yielding a value indicative of the presence of the psychological effect in the image; and displaying a report indicative of the presence of the psychological effect in the image. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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Specification