Communication system and method with demographically or psychographically defined audiences

• US 5,446,919 A
• Filed: 10/09/1991
• Issued: 08/29/1995
• Est. Priority Date: 02/20/1990
• Status: Expired due to Term

• Current Assignee: 24/7 Real Media Incorporated (WPP PLC)
• Original Assignee: Board of Trustees of the Leland Stanford Junior University (Stanford Management Co.)
• Inventors: Wilkins, Jeff K.
• Primary Examiner(s): Urban, Edward F.
• Assistant Examiner(s): VO, NGUYEN THANH
• Application Number:
  US07/773,520
• Time in Patent Office: 1,420 Days
• Field of Search: 405/2, 405/3.1-3.2, 405/4.1, 405/4.2, 405/5.1, 405/6.1, 405/6.2, 405/6.3, 358/84, 358/86, 358/142, 348/6, 348/7, 348/8, 348/10, 348/11, 348/12, 348/13
• US Class Current: 725/35
• CPC Class Codes: H04H 20/33 by plural channels
• CPC Class Codes: H04H 2201/70 characterised in that receivers can be addressed
• CPC Class Codes: H04H 60/14 Arrangements for conditional access to broadcast information or to broadcast-related services
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

A communication system capable of targeting a demographically or psychographically defined audience. A master database (20) is maintained, containing demographic and psychographic information about each audience member. This information is transmitted and stored in a channel selection/decoder (100) unit associated with each audience member'"'"'s receiver. Multiple media messages are transmitted to each audience member. Accompanying the transmission is a selection profile command, which details the demographic/psychographic profile of audience members that are to receive each media message. The channel selector/decoder (100) unit associated with each member'"'"'s receiver compares the selection profile with the demographic/psychographic information about the audience member and selects the appropriate media message for that audience member.

Claims

1. A system for selective transmission of a message to subscribers of a cable television service, comprising:

a cable network,

a head end transmitting system connected to said cable network,

a plurality of cable decoders, one for each of the subscribers, connected to said cable network,

means at said head end transmitting system for storing demographic/psychographic information about the subscribers and transmitting the demographic/psychographic information for each subscriber to the one of said plurality of cable decoders for that subscriber, free of input by the subscribers,

means at each one of said plurality of cable decoders for storing the demographic/psychographic information for each subscriber,

means at said head end transmitting system for transmitting a demographic/psychographic profile for desired recipients of the message and for transmitting the message,

means at each one of said plurality of cable decoders for comparing the demographic/psychographic profile with the demographic/psychographic information stored at that one of said plurality of cable decoders and for enabling that one of said plurality of cable decoders to provide the message to that one of the subscribers corresponding to that one of said plurality of cable decoders when the transmitted demographic/psychographic profile matches the stored demographic/psychographic information.

2. The system for selective transmission of the message to subscribers of the cable television service of claim 1 in which said means for comparing and enabling in which said means for comparing and enabling is configured to enable that one of said plurality of cable decoders to provide the message by changing a channel to which that of one of said plurality of cable decoders is tuned.

3. The system of claim 2 in which said means for comparing and enabling is further configured to return said cable decoder to the channel to which that of one of said plurality of cable decoders was turned prior to operation of said means for comparing and enabling at a conclusion of the message.

4. The system of claim 3 in which said cable decoder is configured so that a later command from either a viewer'"'"'s channel selection or said means for comparing and enabling overrides a previous channel selection.

5. The system of claim 1 additionally comprising means at said head end transmitting system for providing alternative messages for the selective transmission.

6. The system of claim 5 in which said means for providing alternative messages is configured to provide the alternative messages on different channels.

7. The system of claim 6 in which said means for comparing and enabling is configured to provide the alternative messages on different channels through an alternative channel map based on the demographic/phychographic information.

8. The system for selective transmission of a message to subscribers of a cable television service of claim 1 in which said plurality of cable decoders each include a display and each of said plurality of cable decoders is configured to provide the message to said display.

9. The system for selective transmission of the message to subscribers of the cable television service of claim 6 in which said means for providing alternative messages is configured so that said cable decoder for a particular subscriber is repeatedly tuned to one of multiple different channels arranged in a circular pattern until said cable decoder for said particular subscriber.

10. A method for selective transmission of a message to subscribers of a cable television service, the service including a cable network, a head end transmitting system connected to the cable network, and a plurality of cable decoders, one for each of the subscribers, connected to the cable network, the method comprising:

storing at said head end transmitting system demographic/psychographic information about the subscribers,

transmitting from said head end transmitting system the demographic/psychographic information for each subscriber to the one of the plurality of cable decoders for that subscriber, free of input by the subscribers,

storing the demographic/psychographic information for each subscriber at the one of the plurality of cable decodes for that subscriber, transmitting from said head end transmitting system a demographic/psychographic profile for desired recipients of the message,

transmitting the message,

comparing the demographic/psychographic profile with the demographic/psychographic information stored at that one of the plurality of cable decoders, and

enabling that one of the plurality of cable decoders to provide the message to that one of the subscribers corresponding to that one of the plurality of cable decoders when the transmitted demographic/psychographic profile matches the stored demographic/psychographic information.

11. The method of claim 10 in which that one of the plurality of cable decoders is enabled to provide the message by changing a channel to which that one of the plurality of cable decoders is tuned.

12. The method of claim 11 in which the cable decoder is returned to the channel to which that one of the plurality of cable decoders was tuned prior to changing the channel.

13. The method of claim 12 in which a later command from a viewer'"'"'s channel selection or the comparing overrides a previous channel selection.

14. The method of claim 10 in which alternative messages are provided for the selective transmission.

15. The method of claim 14 in which the alternative messages are provided on different channels.

16. The method of claim 15 in which the alternative messages are provided on different channels through an alternative channel map based on the demographic/psychographic information.

17. The method of claim 10 in which the plurality of cable decoders each include a display and each of the plurality of cable decoders provides the message to the display.

18. The method of claim 15 in which said cable decoder for a particular subscriber is repeatedly tuned to one of multiple different channels arranged in a circular pattern until said cable decoder for said particular subscriber is tuned to a channel that is transmitting a message targeted for said particular subscriber.

19. A system for selective transmission of a message to subscribers of a television service, comprising:

a network,

a head end transmitting system coupled to said network,

a plurality of decoders, one for each of the subscribers, coupled to said network,

means at said head end transmitting system for storing demographic/psychographic information about the subscribers and transmitting the demographic/psychographic information for each subscriber to the one of said plurality of decoders for that subscriber, free of input by the subscribers,

means at each one of said plurality of decoders for storing the demographic/psychographic information for each subscriber,

means at said head end transmitting system for transmitting a demographic/psychographic profile for desired recipients of the message and for transmitting the message,

means at each one of said plurality of decoders for comparing the demographic/psychographic profile with the demographic/psychographic information stored at that one of said plurality of decoders and for enabling that one of said plurality of decoders to provide the message to that one of the subscribers corresponding to that one of said plurality of decoders when the transmitted demographic/psychographic profile matches the stored demographic/psychographic information.

20. A system for selective transmission of a message to subscribers of a cable television service, comprising:

a cable network,

a head end transmitting system connected to said cable network,

a plurality of cable decoders, one for each of the subscribers, connected to said cable network,

means at said head end transmitting system for storing demographic/psychographic information about the subscribers and transmitting the demographic/psychographic information for each subscriber to the one of said plurality of cable decoders for that subscriber, free of input by the subscribers, said means for storing and transmitting the demographic/psychographic information being operated to transmit the demographic/psychographic information as program tags,

means at each one of said plurality of cable decoders for storing the demographic/psychographic information for each subscriber,

means at said head end transmitting system for transmitting the demographic/psychographic profile for desired recipients of the message and for transmitting the message, said means for transmitting being operated to transmit the demographic/psychographic profile as a program tag with the message,

means at each one of said plurality of cable decoders for comparing the demographic/psychographic profile with the demographic/psychographic information stored at that one of said plurality of cable decoders and for enabling that one of said plurality of cable decoders to provide the message to that one of the subscribers corresponding to that one of said plurality of cable decoders when the transmitted demographic/psychographic profile matches the stored demographic/psychographic information.

21. A system for selective transmission of a message to subscribers of a cable television service, comprising:

a cable network,

a head end transmitting system connected to said cable network,

a plurality of cable decoders, one for each of the subscribers, connected to said cable network, means at said head end transmitting system for storing demographic/psychographic information about the subscribers and transmitting the demographic/psychographic information for each subscriber to the one of said plurality of cable decoders for that subscriber, free of input by the subscribers,

means at each one of said plurality of cable decoders for storing the demographic/psychographic information for each subscriber,

means at said head end transmitting system for transmitting a demographic/psychographic profile for desired recipients of the message and for transmitting the message,

means at each one of said plurality of cable decoders for comparing the demographic/psychographic profile with the demographic/psychographic information stored at that one of said plurality of cable decoders and for enabling that one of said plurality of cable decoders to provide the message to that one of the subscribers corresponding to that one of said plurality of cable decoders when the transmitted demographic/psychographic profile matches the stored demographic/psychographic information, and

means at said head end transmitting system for providing alternative messages for selective transmission and operated to provide the alternative messages on different channels, said means for comparing and enabling being operated to provide the alternative messages on different channels through cascading barker channels.

22. A system for selective transmission of a message to subscribers of a cable television service, comprising:

a cable network,

a head end transmitting system connected to said cable network,

a plurality of cable decoders, one for each of the subscribers, connected to said cable network,

means at said head end transmitting system for storing demographic/psychographic information about the subscribers and transmitting the demographic/psychographic information for each subscriber to the one of said plurality of cable decoders for that subscriber, free of input by the subscribers,

means at each one of said plurality of cable decoders for storing the demographic/psychographic information for each subscriber,

means at said head end transmitting system for transmitting a demographic/psychographic profile for desired recipients of the message and for transmitting the message,

means at each one of said plurality of cable decoders for comparing the demographic/psychographic profile with the demographic/psychographic information stored at that one of said plurality of cable decoders and for enabling that one of said plurality of cable decoders to provide the message to that one of the subscribers corresponding to that one of said plurality of cable decoders when the transmitted demographic/psychographic profile matches the stored demographic/psychographic information,

means at said head end transmitting system for providing alternative messages for selective transmission and operated to provide the alternative messages on different channels, said means for comparing and enabling being operated to provide the alternative messages on different channels through overlapping pay- per-view events.

23. A system for selective transmission of a message to subscribers of a cable television service, comprising:

a cable network,

a head end transmitting system connected to said cable network and to a master database and a network video source, said master database including means for storing a demographic/psychographic audience database comprising audience demographic/psychographic information, free of input by the subscriber, and means, connected to said means for storing said demographic/psychographic audience database, for selectively transmitting the demographic/psychographic information for the subscribers from said audience database to said head end transmitting system, and said network video source includes means for transmitting alternative messages for the selective transmission to said head end transmitting system,

a plurality of cable decoders, one for each of the subscribers, connected to said cable network,

means at said head end transmitting system for storing the demographic/psychographic information about the subscribers and transmitting the demographic/psychographic information for each subscriber to the one of said plurality of cable decoders for that subscriber, free of input by the subscribers,

means at each one of said plurality of cable decoders for storing the demographic/psychographic information for each subscriber,

means at said head end transmitting system for transmitting a demographic/psychographic profile for desired recipients of the message and for transmitting the message,

means at each one of said plurality of cable decoders for comparing the demographic/psychographic profile with the demographic/psychographic information stored at that one of said plurality of cable decoders and for enabling that one of said plurality of cable decoders to provide the message to that one of the subscribers corresponding to that one of said plurality of cable decoders when the transmitted demographic/psychographic profile matches the stored demographic/psychographic information.

24. A method for selective transmission of a message to subscribers of a cable television service, the service including a cable network, a head end transmitting system connected to the cable network, and a plurality of cable decoders, one for each of the subscribers, connected to the cable network, the method comprising:

storing at said head end transmitting system demographic/psychographic information about the subscribers,

transmitting from said head end transmitting system the demographic/psychographic information for each subscriber to the one of the plurality of cable decoders for that subscriber, free of input by the subscribers, the demographic/psychographic information being transmitted as a first program tag,

storing the demographic/psychographic information for each subscriber at the one of the plurality of cable decoders for that subscriber,

transmitting from said head end transmitting system a demographic/psychographic profile together with the message as a second program tag for desired recipients of the message subsequently to transmitting the demographic/psychographic information, comparing the demographic/psychographic profile with the demographic/psychographic information stored at that one of the plurality of cable decoders, and

enabling that one of the plurality of cable decoders to provide the message to that one of the subscribers corresponding to that one of the plurality of cable decoders when the transmitted demographic/psychographic profile matches the stored demographic/psychographic information.

25. A method for selective transmission of a message to subscribers of a cable television service, the service including a cable network, a head end transmitting system connected to the cable network, and a plurality of cable decoders, one for each of the subscribers, connected to the cable network, the method comprising:

storing from said head end transmitting system demographic/psychographic information about the subscribers,

transmitting from said head end transmitting system the demographic/psychographic information for each subscriber to the one of the plurality of cable decoders for that subscriber, free of input by the subscribers,

storing the demographic/psychographic information for each subscriber at the one of the plurality of cable decoders for that subscriber,

transmitting from said head end transmitting system a demographic/psychographic profile for desired recipients of the message, transmitting the message,

comparing the demographic/psychographic profile with the demographic/psychographic information stored at that one of the plurality of cable decoders, and

enabling that one of the plurality of cable decoders to provide the message to that one of the subscribers corresponding to that one of the plurality of cable decoders when the transmitted demographic/psychographic profile matches the stored demographic/psychographic information, and

providing alternative messages for selective transmission, where the alternative messages are provided on different channels through cascading barker channels.

26. A method for selective transmission of a message to subscribers of a cable television service, the service including a cable network, a head end transmitting system connected to the cable network, and a plurality of cable decoders, one for each of the subscribers, connected to the cable network, the method comprising:

storing at said head end transmitting system demographic/psychographic information about the subscribers,

transmitting from said head end transmitting system the demographic/psychographic information for each subscriber to the one of the plurality of cable decoders for that subscriber, free of input by the subscribers,

storing the demographic/psychographic information for each subscriber at the one of the plurality of cable decoders for that subscriber,

transmitting from said head end transmitting system a demographic/psychographic profile for desired recipients of the message,

transmitting the message,

comparing the demographic/psychographic profile with the demographic/psychographic information stored at that one of the plurality of cable decoders, and

enabling that one of the plurality of cable decoders to provide the message to that one of the subscribers corresponding to that one of the plurality of cable decoders when the transmitted demographic/psychographic profile matches the stored demographic/psychographic information, and

providing alternative messages for the selective transmission, where the alternative messages are provided on different channels through overlapping pay-per-view events.

28. The method of claim 26 in which the head end transmitting means operates under control of a system clock, duration of the pay-per-view events is defined with the system clock and a shortened duration of the pay-per-view events is defined by updating the system clock after initiation of a pay-per-view event.

27. A system for selective transmission of a message to subscribers of a cable television service, comprising:

a cable network,

a head end transmitting system connected to said cable network and operating under control of a system clock,

a plurality of cable decoders, one for each of the subscribers, connected to said cable network,

means at said head end transmitting system for storing demographic/psychographic information about the subscribers and transmitting the demographic/psychographic information for each subscriber to the one of said plurality of cable decoders for that subscriber, free of input by the subscribers,

means at each one of said plurality of cable decoders for storing the demographic/psychographic information for each subscriber,

means at said head end transmitting system for transmitting a demographic/psychographic profile for desired recipients of the message and for transmitting the message, said means for transmitting being responsive to said system clock to define duration of pay-per-view events and to define a shortened duration of the pay-per-view events by updating said system clock after initiation of a pay-per-view event,

means at each one of said plurality of cable decoders for comparing the demographic/psychographic profile with the demographic/psychographic information stored at that one of said plurality of cable decoders and for enabling that one of said plurality of cable decoders to provide the message to that one of the subscribers corresponding to that one of said plurality of cable decoders when the transmitted demographic/psychographic profile matches the stored demographic/psychographic information, and

means at said head end transmitting system for providing alternative messages for selective transmission and operated to provide the alternative messages on different channels, said means for comparing and enabling being operated to provide the alternative messages on different channels through overlapping pay-per-view events.