Check transaction processing, database building and marketing method and system utilizing automatic check reading
First Claim
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1. A system for differential customer promotion in a retail establishment comprising:
- a terminal for entering customer transaction data at a point-of-sale;
a bar code reader for detecting the universal product code on products purchased by said customers;
a memory for storing said customer transaction data regarding a plurality of individual customer'"'"'s shopping visit histories and specific product purchases over a period of time;
a processor responsive to said stored customer transaction data for generating incentive signals for different customers, said incentive signals having different values in dependence upon different shopping histories of said customers prior to the current shopping visit, said incentive signals also designating product incentive awards based upon a specific customer'"'"'s purchases of products prior to the current shopping visit; and
a device for issuing coupons at the point-of-sale in response to said incentive signals, said coupons related to the customer'"'"'s prior product purchasing history and the value of said coupons being related to the customer'"'"'s prior shopping history, such that different incentives can be delivered to customers with different shopping histories and different product purchasing histories.
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Abstract
The present invention includes automatic check reading techniques which enables the detection of a customer'"'"'s checking account number on a check, regardless of the bank, bank branch or type of account. The customer identification code is automatically used to provide check verification as well as to provide various targeted marketing techniques based upon the customer'"'"'s prior transactional history with the store.
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Citations
17 Claims
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1. A system for differential customer promotion in a retail establishment comprising:
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a terminal for entering customer transaction data at a point-of-sale; a bar code reader for detecting the universal product code on products purchased by said customers; a memory for storing said customer transaction data regarding a plurality of individual customer'"'"'s shopping visit histories and specific product purchases over a period of time; a processor responsive to said stored customer transaction data for generating incentive signals for different customers, said incentive signals having different values in dependence upon different shopping histories of said customers prior to the current shopping visit, said incentive signals also designating product incentive awards based upon a specific customer'"'"'s purchases of products prior to the current shopping visit; and a device for issuing coupons at the point-of-sale in response to said incentive signals, said coupons related to the customer'"'"'s prior product purchasing history and the value of said coupons being related to the customer'"'"'s prior shopping history, such that different incentives can be delivered to customers with different shopping histories and different product purchasing histories. - View Dependent Claims (2, 3, 4, 5)
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6. A system for targeted customer promotion at a retail store comprising:
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a terminal for entering customers'"'"' unique identification codes, along with customer transaction data, at the point-of-sale; a bar code reader for detecting the universal product code on products purchased by said customers; a memory for storing a plurality of previously entered customer identification codes and prior shopping visit history criteria, wherein said shopping visit history criteria comprises customer transaction data over a preselected time period prior to the current shopping visit at the store; said memory further storing data relating to universal product codes of products purchased in prior shopping visits by said plurality of customers, such that data regarding individual customers'"'"' shopping histories and prior product purchases are stored in association with said customer identification codes; circuitry for generating an indication upon detection of a specific customer'"'"'s identification code entered at the point-of-sale, the generation of said indication being conditioned upon said specific customer'"'"'s shopping visit history prior to the current shopping visit meeting predetermined shopping visit history criteria; and a printer for printing incentive coupons at the point-of-sale in response to said signal indicating said specific customer meeting said predetermined shopping visit history criteria, said coupons related to the purchase of specific products in prior visits by said specific customer, said coupons redeemable at a future time in order to incent said customer to return to the retail store. - View Dependent Claims (7, 8, 9, 10)
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11. A method of differential customer promotion in a retail establishment comprising:
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entering customer transaction data at a point-of-sale; detecting the universal product code on products purchased by said customers; storing said customer transaction data regarding a plurality of individual customer'"'"'s shopping visit histories and specific product purchases over a period of time; generating incentive signals for different customers, said incentive signals having different values in dependence upon different shopping visit histories of said customers prior to the current shopping visit, said incentive signals also designating product incentive awards based upon a specific customer'"'"'s purchases of products prior to the current shopping visit; and printing coupons at the point-of-sale in response to said incentive signals, said coupons related to the customer'"'"'s prior product purchasing history and the value of said coupons being related to the customer'"'"'s prior shopping history, such that different incentives can be delivered to customers with different shopping histories and different product purchasing histories. - View Dependent Claims (12, 13, 14)
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15. The method of targeted customer promotion at a retail store comprising:
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entering customers'"'"' unique identification codes, along with customer transaction data, at a point-of-sale; storing a plurality of previously entered customer identification codes and prior shopping visit history criteria, wherein said shopping visit history criteria comprises customer transaction data over a preselected time period prior to the current shopping visit at the store; storing data relating to specific products purchased in prior shopping visits by said plurality of customers, such that data regarding individual customers'"'"' shopping histories and prior product purchases are stored in association with said customer identification codes; generating an indication upon detection of a specific customer'"'"'s identification code entered at the point-of-sale, the generation of said indication being conditioned upon said specific customer'"'"'s shopping visit history prior to the current shopping visit meeting predetermined shopping visit history criteria; and printing incentive coupons at the point-of-sale in response to said signal indicating said specific customer meeting said predetermined shopping visit history criteria, said coupons related to the purchase of specific products in prior visits by said specific customer, said coupons redeemable at a future time in order to incent said customer to return to the retail store. - View Dependent Claims (16, 17)
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Specification