Packaging label including pre-approved incentive card

• US 5,489,123 A
• Filed: 03/31/1995
• Issued: 02/06/1996
• Est. Priority Date: 03/31/1995
• Status: Expired due to Term

• Current Assignee: Attitude Measurement Corporation
• Original Assignee: Attitude Measurement Corporation
• Inventors: Roshkoff, Kenneth S.
• Primary Examiner(s): Fridie, Jr., Willmon
• Application Number:
  US08/414,843
• Time in Patent Office: 312 Days
• Field of Search: 281/2, 281/5, 283/81, 283/101, 283/105, 283/56, 283/117, 428/40, 428/41, 428/42
• US Class Current: 283/81
• CPC Class Codes: B42D 15/00 Printed matter of special format or style not otherwise provided for

Abstract

A label for affixing to a container and delivering a foldable document is constructed from a base layer, a strip, a pre-approved incentive card having a premium associated therewith, and a transparent outer layer. The outer layer attaches the folded strip to the base layer and encloses it between the base layer and outer layer. The outer layer is designed to be severed along at least one edge so as to allow access to the strip and the pre-approved incentive card. The pre-approved incentive card must be activated before a purchaser may redeem the premium.

Claims

1. A label for affixing to a container comprising:

(a) a base layer having an adhesive side for affixing to the container and an imprinting side for printing indicia thereon forming a product information portion, the imprinting side having oppositely disposed edges;

(b) a strip overlying at least a part of the product information portion;

(c) a removable pre-approved incentive card having a premium associated therewith, wherein the incentive card must be activated before the premium may be redeemed, between the base layer and strip; and

(d) a transparent top layer permanently attached to at least a part of

(i) the strip; and

(ii) both oppositely disposed edges of the base layer, thereby attaching the strip to the base layer and enclosing the strip between the top layer and the base layer, the transparent top layer being severable along at least one edge so as to allow access to the pre-approved incentive card.

2. The label of claim 1 wherein the pre-approved incentive card is a prepaid telephone calling card.

3. The label of claim 1 wherein the pre-approved incentive card is a debit card.

4. The label of claim 2 wherein the pre-approved incentive card is activated at the end of a survey by providing the bearer with an access code.

5. A pre-approved incentive card delivery system and label comprising:

(a) a base layer having an adhesive side for affixing to a container and an imprinting side for printing indicia thereon forming a product information portion, the imprinting side having oppositely disposed edges;

(b) a document overlying at least a part of the product information portion, wherein the document includes an outer panel forming a product information label;

(c) a removable pre-approved incentive card having a premium associated therewith, wherein the card must be activated before the premium may be redeemed, provided between the base layer and strip; and

(d) a clear upper layer attached to at least a part of

(i) the outer panel; and

(ii) both oppositely disposed edges of the base layer, thereby attaching the document to the base layer and enclosing the document between the upper layer and the base layer.

6. The pre-approved incentive card delivery system and label of claim 5 wherein the document is folded so as to allow access to the pre-approved incentive card by detaching only one edge of the upper layer from an edge of the base layer.

7. The pre-approved incentive card delivery system and label of claim 5 wherein the pre-approved incentive card is activated by participating in a survey.

8. The pre-approved incentive card delivery system and label of claim 5 wherein the clear upper layer is severable along at least one edge so as to allow access to the pre-approved incentive card.

9. A label for affixing to a container comprising:

(a) a base layer having an adhesive side for affixing to the container and an imprinting side for printing indicia thereon forming a product information portion, the imprinting side having oppositely disposed edges;

(b) a strip overlying at least a part of the product information portion, wherein at least a portion is a pre-approved incentive card having a premium associated therewith and the incentive card must be activated before the premium may be redeemed; and

(c) a transparent top layer permanently attached to at least a part of

(i) the strip; and

(ii) both oppositely disposed edges of the base layer, thereby attaching the strip to the base layer and enclosing the strip between the top layer and the base layer, the transparent top layer being severable along at least one edge so as to allow access to the pre-approved incentive card.

10. A method for inducing an individual to participate in a survey comprising:

a) affixing to a container, a label having a top layer, a base layer, a strip underlying the top layer, and a pre-approved incentive card;

b) providing instructions for at least partially separating the top layer and strip from the base layer, thereby exposing the pre-approved incentive card;

c) providing instructions for activating the pre-approved incentive card in order to redeem the premium; and

d) activating the pre-approved incentive card at the conclusion of the survey.

11. The method as defined in claim 10 wherein the top layer is severable along at least one edge so as to allow access to the pre-approved incentive card.

12. The method as defined in claim 10 wherein the pre-approved incentive card is releasably secured to the base layer.

13. The method as defined in claim 10 wherein the container on which the label is provided is randomly selected.

14. The method as defined in claim 10 wherein the pre-approved incentive card is activated by participating in a survey.

15. The method as defined in claim 14 wherein the pre-approved incentive card is a prepaid telephone calling card.

16. The method as defined in claim 15 wherein the prepaid telephone calling card is activated by providing the bearer with an access code.

17. The method as defined in claim 10 wherein the pre-approved incentive card is a debit card.