Technique for correlating purchasing behavior of a consumer to advertisements
First Claim
1. An apparatus for monitoring purchasing behavior of a consumer, comprising:
- cash register means for use in a store to place purchase information related to purchases made in the store by the consumer on a machine-readable record;
a unit for use in a home of the consumer and having means for reading the purchase information on said machine-readable record and for storing data associated with said purchase information, said home unit including;
(a) means for detecting when a predetermined threshold has been reached of a selected category of said data stored in said data storing means, and(b) means coupled to said detecting means for issuing a reward to said consumer when said threshold is reached.
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Accused Products
Abstract
Advertisements and promotions to which a consumer has been exposed are monitored together with the subsequent purchasing behavior of that consumer. The information is combined to analyze whether and to what extent the advertisements and/or promotions influenced the consumer'"'"'s purchases. Purchases are monitored by producing a machine readable record thereof with a store cash register. The consumer inserts this record into a home unit which stores this information. The home unit is also capable of issuing a reward to the consumer for cooperating. Also, the advertising, promotion and/or purchase data is classified by the home unit into selected categories which can be accessed by a computer for further processing to provide, for example, certain test results of interest relatively quickly because only a portion of all the collected data needs to be analyzed.
473 Citations
6 Claims
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1. An apparatus for monitoring purchasing behavior of a consumer, comprising:
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cash register means for use in a store to place purchase information related to purchases made in the store by the consumer on a machine-readable record; a unit for use in a home of the consumer and having means for reading the purchase information on said machine-readable record and for storing data associated with said purchase information, said home unit including; (a) means for detecting when a predetermined threshold has been reached of a selected category of said data stored in said data storing means, and (b) means coupled to said detecting means for issuing a reward to said consumer when said threshold is reached. - View Dependent Claims (2, 3, 4, 5, 6)
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Specification