Product-supported advertising display and method

• US 5,555,991 A
• Filed: 03/16/1994
• Issued: 09/17/1996
• Est. Priority Date: 09/17/1993
• Status: Expired due to Term

• Current Assignee: Kevin A. Hart
• Original Assignee: Kevin A. Hart
• Inventors: Hart, Kevin A.
• Primary Examiner(s): GIBSON, ROBERT W
• Application Number:
  US08/213,803
• Time in Patent Office: 916 Days
• Field of Search: 211/73, 211/59.4, 211/132, 248/174, 206/45.28, 206/44, 206/44.11, 40/606
• US Class Current: 211/73
• CPC Class Codes: A47F 5/114 in the form of trays with a base

Abstract

A product-supported advertising display including a display base having a lower display skirt and a product display seat. The advertising display has an upright display face coupled to the display base for prominently displaying advertising indicia. The display is supported by a packaged product and may even support further products or packages. A second embodiment includes a display frame and flanges for insertion within the packaged product to support the display. A method of supporting the display device using a plurality of packaged products, and supporting and displaying the packaged product, is also provided.

Claims

1. A point of sale advertising display supported by a packaged product, comprising:

a display base, the display base sized to rest on top of at least one packaged product and to support the at least one packaged product;

a display back, the display back coupled to and extending upwardly from the display base and capable of displaying advertising indicia, the display back substantially larger than the display base; and

opposing upright display wings coupled to the display base for supporting the display back in a substantially upright position.

16. The advertising display as recited in claim 1, wherein the advertising display is formed from corrugated cardboard.

17. The advertising display as recited in claim 1, further comprising a display face having two opposing side edges, wherein the opposing upright display wings are coupled to substantially the length of one of the side edges.

18. A point of sale display as recited in claim 1 further comprising a lower display skirt, the lower display skirt coupled to and extending downwardly from the display base.

19. A point of sale display as recited in claim 18, wherein the lower display skirt is coupled to and extends downwardly from the front edge of the display base.

20. A point of sale display as recited in claim 18 further comprising a second pair of opposing upright display wings coupled to the display base and display skirt.

21. The point of sale advertising display as recited in claim 1, wherein each upright display wing comprises a flange for coupling the display wings to the display base.

22. The point of sale advertising display as recited in claim 21, wherein the display base comprises a plurality of slots, each slot receiving the adjacent flange of the upright display wing.

23. The point of sale advertising display as recited in claim 1, wherein the display base comprises two opposing side edges, the upright display wings being coupled to the side edges.

2. A point of sale advertising display supported by a packaged product, comprising:

a display frame having first and second opposing arms, the display frame supported by the packaged product;

a display back coupled between and extending upwardly from the first and second opposing arms, the display back capable of displaying advertising indicia;

means, coupled to the display frame, for maintaining the display back in a substantially upright position; and

a lower display skirt coupled to and extending downwardly from the display frame.

3. A point of sale display as recited in claim 2, wherein the means for maintaining comprises a tab extending from the display back for insertion within the packaged product.

24. The point of sale advertising display as recited in claim 2, wherein the display frame is formed from a single display blank.

4. An advertising display, comprising:

a lower packaged product;

a display base having a top and a bottom, the bottom sized to rest on the lower packaged product and the top sized to receive an upper packaged product to secure the display base in position over the lower packaged product;

a display back, the display back coupled to and extending upwardly from the display base and capable of displaying advertising indicia, the display back substantially larger than the display base; and

first and second opposing upright display wings coupled to the display base and to the display back, the first and second upright display wings for supporting the display back in a substantially upright position.

5. An advertising display as recited in claim 4, wherein the upper packaged product is configured to display the product within its package.

6. An advertising display as recited in claim 4 further comprising a display skirt coupled to the display base, the display skirt sized to partially encompass the packaged product and capable of displaying advertising indicia.

7. An advertising display as recited in claim 4, wherein the lower packaged product comprises a plurality of packaged products arranged in a stacked configuration.

8. An advertising display, comprising:

a product container comprising at least one product;

a display frame having first and second frame arms, the display frame supported by the product container and positioned to frame the perimeter of the product container;

first and second support flanges, the first and second support flanges coupled to and extending from the first and second frame arms and sized for insertion within the product container;

a display back coupled between and extending upwardly from the first and second frame arms, the display back capable of displaying advertising indicia; and

a tab projecting downwardly from the display back, the tab sized for insertion within the packaged product to support the display back in a substantially upright position.

9. An advertising display as recited in claim 8, wherein the product container is configured to display the product.

10. An advertising display as recited in claim 8 further comprising a display skirt coupled to the display frame, the display skirt sized to partially encompass the packaged product.

11. A method of advertising a plurality of packaged products, comprising the steps of:

placing a first packaged product on a substantially level surface;

assembling an advertising display comprising a display base sized to rest on top of the first packaged product and defining a display seat, and a display back substantially larger than the display seat;

seating the advertising display on top of the first packaged product; and

positioning a second packaged product on the display seat to stabilize the display base on top of the first packaged product.

12. The method of advertising a plurality of packaged products as recited in claim 11 further comprising the step of configuring the second packaged product to display the product.

13. The method of advertising a plurality of packaged products as recited in claim 11, wherein the advertising display is formed from a single cut and scored blank.

14. A method of advertising a packaged product, comprising the steps of:

placing a partially opened packaged product on a substantially level surface;

assembling an advertising display comprising a display frame having first and second depending flanges and a display back having a depending tab;

positioning the display frame on top of the packaged product; and

positioning the tab and the first and second depending flanges within the partially opened packaged product to anchor the display base on top of the packaged product and secure the display back in a substantially upright position.

15. The method of advertising a packaged product as recited in claim 14, wherein the advertising display is formed from a single cut and scored blank.