Product-supported advertising display and method
First Claim
Patent Images
1. A point of sale advertising display supported by a packaged product, comprising:
- a display base, the display base sized to rest on top of at least one packaged product and to support the at least one packaged product;
a display back, the display back coupled to and extending upwardly from the display base and capable of displaying advertising indicia, the display back substantially larger than the display base; and
opposing upright display wings coupled to the display base for supporting the display back in a substantially upright position.
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Abstract
A product-supported advertising display including a display base having a lower display skirt and a product display seat. The advertising display has an upright display face coupled to the display base for prominently displaying advertising indicia. The display is supported by a packaged product and may even support further products or packages. A second embodiment includes a display frame and flanges for insertion within the packaged product to support the display. A method of supporting the display device using a plurality of packaged products, and supporting and displaying the packaged product, is also provided.
40 Citations
24 Claims
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1. A point of sale advertising display supported by a packaged product, comprising:
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a display base, the display base sized to rest on top of at least one packaged product and to support the at least one packaged product; a display back, the display back coupled to and extending upwardly from the display base and capable of displaying advertising indicia, the display back substantially larger than the display base; and opposing upright display wings coupled to the display base for supporting the display back in a substantially upright position. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23)
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2. A point of sale advertising display supported by a packaged product, comprising:
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a display frame having first and second opposing arms, the display frame supported by the packaged product; a display back coupled between and extending upwardly from the first and second opposing arms, the display back capable of displaying advertising indicia; means, coupled to the display frame, for maintaining the display back in a substantially upright position; and a lower display skirt coupled to and extending downwardly from the display frame. - View Dependent Claims (3, 24)
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4. An advertising display, comprising:
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a lower packaged product; a display base having a top and a bottom, the bottom sized to rest on the lower packaged product and the top sized to receive an upper packaged product to secure the display base in position over the lower packaged product; a display back, the display back coupled to and extending upwardly from the display base and capable of displaying advertising indicia, the display back substantially larger than the display base; and first and second opposing upright display wings coupled to the display base and to the display back, the first and second upright display wings for supporting the display back in a substantially upright position. - View Dependent Claims (5, 6, 7)
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8. An advertising display, comprising:
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a product container comprising at least one product; a display frame having first and second frame arms, the display frame supported by the product container and positioned to frame the perimeter of the product container; first and second support flanges, the first and second support flanges coupled to and extending from the first and second frame arms and sized for insertion within the product container; a display back coupled between and extending upwardly from the first and second frame arms, the display back capable of displaying advertising indicia; and a tab projecting downwardly from the display back, the tab sized for insertion within the packaged product to support the display back in a substantially upright position. - View Dependent Claims (9, 10)
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11. A method of advertising a plurality of packaged products, comprising the steps of:
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placing a first packaged product on a substantially level surface; assembling an advertising display comprising a display base sized to rest on top of the first packaged product and defining a display seat, and a display back substantially larger than the display seat; seating the advertising display on top of the first packaged product; and positioning a second packaged product on the display seat to stabilize the display base on top of the first packaged product. - View Dependent Claims (12, 13)
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14. A method of advertising a packaged product, comprising the steps of:
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placing a partially opened packaged product on a substantially level surface; assembling an advertising display comprising a display frame having first and second depending flanges and a display back having a depending tab; positioning the display frame on top of the packaged product; and positioning the tab and the first and second depending flanges within the partially opened packaged product to anchor the display base on top of the packaged product and secure the display back in a substantially upright position. - View Dependent Claims (15)
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Specification