Point of purchase video distribution system

• US 5,566,353 A
• Filed: 09/06/1994
• Issued: 10/15/1996
• Est. Priority Date: 09/06/1994
• Status: Expired due to Fees

• Current Assignee: Premier Retail Networks Incorporated (Government of France)
• Original Assignee: Bylon Company Ltd.
• Inventors: Magilton, Jerry E. Jr., Cho, Nack Y.
• Primary Examiner(s): Harvey, David E.
• Application Number:
  US08/301,320
• Time in Patent Office: 770 Days
• Field of Search: 455/3.1, 455/3.2, 455/4.1, 455/4.2, 455/5.1, 455/6.1, 455/6.3, 455/11.1, 455/12.1, 455/13.1, 455/13.3, 455/7, 455/14, 455/15, 455/16, 455/18, 455/19, 455/2, 455/31.1 , 455/32.1, 455/33.1, 455/39, 455/49.1, 455/53.1, 455/66, 345/2, 348/2, 348/6, 348/12, 348/13, 348/61, 348/552
• US Class Current: 725/14
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309
• CPC Class Codes: H04N 7/17336 Handling of requests in head-ends

Abstract

A video distribution system for full motion video media, usually in the form of advertisements, that allows video programs to be transmitted from a distribution center to a multitude of receiving sites, typically retail stores, dispersed over a wide geographic area. Video program segments are transmitted from the distribution site (100) and received at the receiving sites (254). Television monitors located at selected points in the receiving sites display the video program segments to an audience, which usually will include shoppers in the course of shopping. The invention allows users located in the distribution center to customize the video programs for particular target audiences or markets, such that the series of programs played in one receiving site could be quite different from that played in another.

Claims

1. A video media distribution network comprising:

a distribution center for transmitting video program segments to a plurality of receiving sites;

receivers located at the receiving sites;

a tracking system tracking product movement at the receiving sites;

a network management system forming playlists for each of the receiving sites in response to inputs from a user, the user having access to the product movement information from the tracking system; and

display units for displaying the playlists at the receiving sites;

wherein the tracking system tracks previously played program segments and wherein the network management system determines the playlists in response to both the product movement and the previously played program segments.

2. The video media distribution network of claim 1 further comprising, a data communications link between the distribution center and the receiving sites for transmitting information including reception verification, alarm messages and statistical information.

3. The video media distribution network of claim 1 further comprising, a plurality of controllers storing and playing back the program segments, the controllers playing back the program segments after time delays in response to the network management system.

4. The video media distribution network of claim 1 further comprising, at least one personal computer controlling transmission of the program segments and placement of the program segments in the playlists.

5. The video media distribution network of claim 1, wherein the receiving sites comprise stores.

6. The video media distribution network of claim 1, wherein the distribution center further comprises a satellite for transmitting the video program segments.

7. The video media distribution network of claim 1, wherein the distribution center further comprises a optical fiber link for transmitting the video program segments.

8. The video media distribution network of claim 1, wherein the distribution center further comprises a dedicated communication channel for transmitting the video program segments.

9. The video media distribution network of claim 1, wherein control data is placed in the video program segments.

10. The video media distribution network of claim 1, wherein the display units comprise television sets.

11. The video media distribution network of claim 1, wherein the receiving sites comprise schools.

12. The video media distribution network of claim 1, wherein the receiving sites comprise hospitals.

13. The video media distribution network of claim 1, wherein the video program segments result in a multimedia display.

14. The video media distribution network of claim 1, wherein the video program segments are stored at the receiving sites and forwarded to the display unit for display in response to the playlists formed by the network management system.

15. A video media distribution network comprising:

a distribution center for transmitting video program segments to a plurality of stores, the stores having associated receiver addresses, and the video program segments having associated clip numbers;

receivers located at the stores;

a tracking system tracking product movement at the stores and tracking previously played program segments at the stores, the tracking system organizing information based on the receiver addresses and the clip numbers;

a network management system forming playlists for the stores in response to inputs from a user, the user having access to information about the product movement and the previously played program segments; and

display units for displaying the playlists at the stores.

16. The method of broadcasting video program segments in claim 15 further comprising, transmitting information to the stores, the information including reception verification, alarm messages and statistical information.

17. The method of broadcasting video program segments in claim 15, wherein the receivers receive and store the video program segments and playing back of the stored program segments occurs after time delays, the time delays being in response to a network management system.

18. The method of broadcasting video program segments in claim 15, wherein the transmitting of the video program segments is done with a satellite.

19. The method of broadcasting video program segments in claim 15, wherein the transmitting of the video program segments is done with an optical fiber link.

20. The method of broadcasting video program segments in claim 15, wherein the transmitting of the video program segments is done with a dedicated communication channel.

21. The method of broadcasting video program segments in claim 15, wherein control data is placed in the video program segments.

22. The method of broadcasting video program segments in claim 15, wherein the video display units comprise television sets.

23. The method of broadcasting video program segments in claim 15, wherein the video program segments result in a multi-media display.