Point of purchase video distribution system
First Claim
1. A video media distribution network comprising:
- a distribution center for transmitting video program segments to a plurality of receiving sites;
receivers located at the receiving sites;
a tracking system tracking product movement at the receiving sites;
a network management system forming playlists for each of the receiving sites in response to inputs from a user, the user having access to the product movement information from the tracking system; and
display units for displaying the playlists at the receiving sites;
wherein the tracking system tracks previously played program segments and wherein the network management system determines the playlists in response to both the product movement and the previously played program segments.
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Accused Products
Abstract
A video distribution system for full motion video media, usually in the form of advertisements, that allows video programs to be transmitted from a distribution center to a multitude of receiving sites, typically retail stores, dispersed over a wide geographic area. Video program segments are transmitted from the distribution site (100) and received at the receiving sites (254). Television monitors located at selected points in the receiving sites display the video program segments to an audience, which usually will include shoppers in the course of shopping. The invention allows users located in the distribution center to customize the video programs for particular target audiences or markets, such that the series of programs played in one receiving site could be quite different from that played in another.
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Citations
23 Claims
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1. A video media distribution network comprising:
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a distribution center for transmitting video program segments to a plurality of receiving sites; receivers located at the receiving sites; a tracking system tracking product movement at the receiving sites; a network management system forming playlists for each of the receiving sites in response to inputs from a user, the user having access to the product movement information from the tracking system; and display units for displaying the playlists at the receiving sites; wherein the tracking system tracks previously played program segments and wherein the network management system determines the playlists in response to both the product movement and the previously played program segments. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A video media distribution network comprising:
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a distribution center for transmitting video program segments to a plurality of stores, the stores having associated receiver addresses, and the video program segments having associated clip numbers; receivers located at the stores; a tracking system tracking product movement at the stores and tracking previously played program segments at the stores, the tracking system organizing information based on the receiver addresses and the clip numbers; a network management system forming playlists for the stores in response to inputs from a user, the user having access to information about the product movement and the previously played program segments; and display units for displaying the playlists at the stores. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23)
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Specification