ATM segment of one marketing method

• US 5,619,558 A
• Filed: 11/13/1995
• Issued: 04/08/1997
• Est. Priority Date: 11/13/1995
• Status: Expired due to Term

• Current Assignee: NCR Corporation (NCR Voyix Corporation)
• Original Assignee: NCR Corporation (NCR Voyix Corporation)
• Inventors: Jheeta, Elizabeth A.
• Primary Examiner(s): PITTS, HAROLD I
• Application Number:
  US08/557,866
• Time in Patent Office: 512 Days
• Field of Search: 379/90, 235/379, 902/24
• US Class Current: 379/92.01
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G07F 19/20 Automatic teller machines [ATMs]
• CPC Class Codes: G07F 19/201 Accessories of ATMs
• CPC Class Codes: G07G 5/00 Receipt-giving machines cash registers giving receipts G07G1/00
• CPC Class Codes: H04M 11/00 Telephonic communication systems specially adapted for combination with other electrical systems

Abstract

A method for segment of one marketing to a customer utilizes an automated teller machine (ATM). The ATM dispenses to the customer a receipt containing a transaction record, a promotion, and a telephone number for redeeming the promotion by the customer. When the customer calls the telephone number, a telephonic survey is conducted and includes questions relating to products and services offered by a marketeer. Answers to the survey questions are stored in a customer profile in a computer database, and the promotion is sent to the customer. The customer profile is used to generate a segment of one target message specific to the customer which offers a specific product or service from the marketeer based on the stored customer profile. The target message is then sent to the specific customer to complete the segment of one marketing.

Claims

1. A method for segment of one marketing to one of a plurality of customers utilizing one of a plurality of automated teller machines (ATMs) comprising:

dispensing to a customer from an ATM a receipt containing a transaction record, a promotion, and a telephone number for said customer to call for redeeming said promotion;

conducting a telephonic survey with said customer upon calling by said customer of said telephone number in response to said promotion, said survey including a plurality of questions relating to products and services offered by a marketeer;

storing answers to said survey questions in a profile for said customer in a computer database therefor;

sending said promotion to said customer;

generating a segment of one target message specific to said customer to offer a specific product or service from said marketeer based on said stored customer profile; and

sending said target message to said customer.

2. A method according to claim 1 wherein said ATM receipt has front and reverse sides, and said transaction record is printed on said receipt front side, and said promotion has two parts printed on respective sides of said receipt.

3. A method according to claim 2 wherein said promotion first part is a notice;

and said promotion second part includes said telephone number and a description of said promotion.

4. A method according to claim 3 further comprising:

printing said promotion first part in said ATM upon printing said transaction record; and

preprinting said promotion second part outside said ATM.

5. A method according to claim 4 further comprising providing a roll of blank ATM receipts in said ATM, with said roll including a plurality of different promotions preprinted on said receipt reverse sides.

6. A method according to claim 3 wherein:

said ATM is a bank ATM;

said ATM receipt is for a bank transaction; and

said marketeer is said bank, with said survey questions relating to cross-products and services offered by said bank.

7. A method according to claim 6 wherein said marketeer includes a second company in addition to said bank, and said survey questions relate to products and services offered by both said two companies;

and further comprising providing a customer prospect list to said second company containing a list of ATM customers responding to said survey and providing answers to said questions indicative of a possible need of said products and services from said second company.

8. A method according to claim 7 wherein said promotion is offered by said second company.

9. A method according to claim 8 wherein said receipt reverse side further includes an additional promotion for said bank.

10. A method according to claim 3 further comprising mailing said target message to said customer.

11. A method according to claim 3 further comprising tele-marketing said target message to said customer.

12. A method according to claim 3 further comprising printing said target message in one of said ATMs upon a subsequent use thereof by said customer.

13. A method according to claim 12 wherein said target message is printed on said receipt front side.