Method and system for building a database for use with selective incentive marketing in response to customer shopping histories

• US 5,621,812 A
• Filed: 05/17/1993
• Issued: 04/15/1997
• Est. Priority Date: 05/01/1989
• Status: Expired due to Term

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: Credit Verification Corporation
• Inventors: Deaton, David W., Gabriel, Rodney G.
• Primary Examiner(s): HAYES, GAIL O
• Application Number:
  US08/063,413
• Time in Patent Office: 1,429 Days
• Field of Search: 382/1, 382/7, 382/12, 382/9, 382/48, 235/379, 235/380, 235/383, 235/385, 364/400, 364/401, 340/825.33, 340/825.34, 379/91, 902/4, 902/5, 902/6
• US Class Current: 382/100
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 40/02 Banking, e.g. interest calculation or account maintenance credit or loans G06Q40/03
• CPC Class Codes: G07F 17/42 for ticket printing or like apparatus , e.g. apparatus for dispensing of printed paper tickets or payment cards
• CPC Class Codes: G07G 1/00 Cash registers alarm indicators G07G3/00
• CPC Class Codes: G07G 1/0036 Checkout procedures
• CPC Class Codes: G07G 1/12 electronically operated digital data processing aspects G06Q20/00
• CPC Class Codes: G07G 1/145 PLU-management

Abstract

A system and method is disclosed for customer promotion. A terminal enters a customer'"'"'s identification code, along with customer transaction data, at a point of sale. A memory stores a database of previously entered customer identification codes and transaction data. Circuitry is provided for generating a signal representative of a customer'"'"'s shopping history, wherein incentive coupons may be issued to customers in dependence upon the signal.

Claims

1. A system for performing targeted marketing on shopping customers comprising:

a device for entering a customer'"'"'s account number as a unique customer identification code;

a terminal for entering data relating to the customer'"'"'s shopping transactions, said transaction data including at least each customer'"'"'s purchased products;

means for creating a database of the store'"'"'s customers'"'"' account and transaction data in response to said device and terminal;

circuitry for generating a signal upon entry of the account number of customers whose previously purchased products at the store meet predetermined shopping history criteria; and

a coupon printer for dispensing a sales promotion to the customer at the point of sale during a customer'"'"'s checkout in response to said signal, said sales promotion being efficiently directed toward only the class of customers who meet said predetermined shopping history criteria, and such that validity of said sales promotion is contingent upon a customer meeting a predetermined future shopping criteria.

2. The system of claim 1 wherein said device comprises a check reader for automatically reading the MICR code of a plurality of checks drawn on a plurality of different banking institutions.

3. The system of claim 2 and further comprising circuitry for detecting the customers checking account number in the MICR code of said check.

4. The system of claim 2 and further comprising apparatus for generating an indication of the credit worthiness of the customer'"'"'s check.

5. The system of claim 3 wherein said shopping history criteria comprises the purchases from a department of the store.

6. The system of claim 5 wherein transaction data includes information regarding previous purchases from departments within the store.

7. The system of claim 6 and further comprising apparatus for generating an indication of the credit worthiness of the customer'"'"'s check.

8. The system of claim 3 and further comprising apparatus for entering bar code data of the products being purchased and storing said data in said database.

9. The system of claim 8 wherein said transaction data includes information regarding previous purchases of specific products.

10. The system of claim 9 and further comprising apparatus for generating an indication of the credit worthiness of the customer'"'"'s check.

11. A system for performing targeted marketing on shopping customers comprising:

means for entering a customer'"'"'s account number as a unique customer identification code;

a terminal for entering data relating to the customer'"'"'s shopping transactions, said data including at least each customer'"'"'s purchased products;

means for creating a database of the store'"'"'s customers'"'"' account number and transaction data in response to said entering means and terminal;

circuitry for generating a signal upon entry of the account number of customers whose previously purchased products at the store meet predetermined shopping history criteria; and

means responsive to said signal for dispensing a sales promotion to the customers at the point of sale during a customer'"'"'s checkout, wherein said sales promotion is efficiently directed toward only the customers who meet said predetermined shopping history criteria, and wherein validity of said sales promotion is contingent upon a customer meeting a predetermined future shopping criteria.

12. The system of claim 11 wherein said entering means comprises a check reader for automatically reading the MICR code of a plurality of checks drawn on a plurality of different banking institutions.

13. The system of claim 12 and further comprising circuitry for detecting the customers checking account number in the MICR code of said check.

14. The system of claim 12 and further comprising apparatus for generating an indication of the credit worthiness of the customer'"'"'s check.

15. The system of claim 13 wherein said shopping history criteria comprises the purchases from a department of the store.

16. The system of claim 15 wherein said transaction data includes information regarding previous purchases from departments within the store.

17. The system of claim 16 and further comprising apparatus for generating an indication of the credit worthiness of the customer'"'"'s check.

18. The system of claim 13 and further comprising apparatus for entering bar code data of the products being purchases and storing said data in said database.

19. The system of claim 18 wherein said transaction data includes information regarding previous purchases of specific products.

20. The system of claim 19 and further comprising apparatus for generating an indication of the credit worthiness of the customer'"'"'s check.

21. A system for performing targeted marketing on shopping customers comprising:

a device for entering the account code of a plurality of payment instruments from a plurality of different financial institutions for use as a unique customer identification code in response to the presentation of a customer'"'"'s payment instrument at the point of sale;

a terminal for entering data relating to the customer'"'"'s shopping habits, said data including at least each customer'"'"'s purchased products;

a processor for creating a database of the store'"'"'s customers'"'"' transaction data and account codes in response to said device and terminal;

circuitry for generating a signal upon entry of account codes of customers whose previously purchased products at the store meet predetermined shopping history criteria in shopping visits prior to the current visit; and

circuitry responsive to said signal for effecting sales promotion to said customers at the point of sale during a customer'"'"'s checkout, wherein said sales promotion is efficiently directed toward the customers who meet said predetermined shopping history criteria.

22. The system of claim 21 and further comprising apparatus for dispensing a sales promotion to the customer at the point of sale in response to said signal.

23. The system of claim 22 wherein said apparatus for dispensing comprises a coupon printer.

24. The system of claim 23 wherein said sales promotion is redeemable on a future shopping transaction.

25. The system of claim 24 wherein said device for entering comprises a reader automatically reading the account code of the payment instrument presented by the customer at the point of sale.

26. The system of claim 25 wherein said reader reads a customer'"'"'s account code by scanning the MICR code of a check and retaining the checking account number.

27. The system of claim 26 wherein said reader omits the check sequence number from the MICR code.

28. The system of claim 27 and further comprising circuitry for generating an indication of the credit worthiness of the customer.

29. The system of claim 21 wherein said shopping history criteria comprises the purchases from a department of the store.

30. The system of claim 29 wherein said shopping history criteria also includes information regarding previous purchases from departments within the store.

31. The system of claim 30 and further comprising apparatus for dispensing a sales promotion to the customer at the point of sale in response to said signal.

32. The system of claim 31 wherein said apparatus for dispensing comprises a coupon printer.

33. The system of claim 32 wherein said sales promotion is printed to be redeemable on a future shopping transaction.

34. The system of claim 33 wherein said device for entering comprises a reader for automatically reading the account code of the payment instrument presented by the customer at the point of sale.

35. The system of claim 34 wherein said reader reads a customer'"'"'s account code by scanning the MICR code of a check and retaining the checking account number.

36. The system of claim 35 wherein said reader omits the check sequence number from the MICR code.

37. The system of claim 36 and further comprising circuitry for generating an indication of the credit worthiness of the customer.

38. The system of claim 21 and further comprising apparatus for entering bar code data of the products being purchased and storing said data in said database.

39. The system of claim 38 and further comprising apparatus for dispensing a sales promotion to the customer at the point of sale in response to said signal.

40. The system of claim 39 wherein said apparatus for dispensing comprises a coupon printer.

41. The system of claim 40 wherein said sales promotion is printed to be redeemable on a future shopping transaction.

42. The system of claim 41 wherein said device for entering comprises a reader for automatically reading the account code of the payment instrument presented by the customer at the point of sale.

43. The system of claim 42 wherein said reader reads a customer'"'"'s account code by scanning the MICR code of a check and retaining the checking account number.

44. The system of claim 43 wherein said reader omits the check sequence number from the MICR code.

45. The system of claim 44 and further comprising apparatus for generating an indication of the credit worthiness of the customer.

91. The system of claim 21 wherein the payment instrument is a credit card.

46. A system for customer promotion comprising:

a terminal for entering a customer'"'"'s identification code from a payment instrument presented by the customer, along with customer transaction data, at the point of sale, wherein said transaction data includes at least each customer'"'"'s purchased products;

a memory for storing a database of previously entered customer identification codes and transaction data for a plurality of customers; and

circuitry for generating a signal representative of a customer'"'"'s shopping history, wherein incentives may be issued to customers during a current shopping visit whose transaction data includes previously purchased products that meet predetermined shopping history criteria as indicated by said signal.

47. The system of claim 46 wherein said terminal comprises a data entry device operated by a human operator.

48. The system of claim 46 wherein said payment instrument comprises a check and said terminal comprises a check reader.

49. The system of claim 48 wherein said check reader reads the MICR code of the customer'"'"'s check.

50. The system of claim 49 and further comprising means for omitting information within said MICR code except the customer'"'"'s checking account number.

51. The system of claim 49 and further comprising means for omitting information within said MICR Code except for the checking account and the bank transit number.

52. The system of claim 49 and further comprising means for omitting the check sequence number from the MICR Code.

53. The system of claim 46 wherein said terminal has a keyboard for entering said customer transactional data.

54. The system of claim 46 wherein said database is continually updated with information from said terminal.

55. The system of claim 46 wherein said database stores information about the prior transaction times and dollar amounts spent by each customer.

56. The system of claim 46 wherein said signal is representative of the number of times each customer has previously shopped during a plurality of time intervals.

57. The system of claim 46 wherein said signal is representative of the number of transactions the customer has had in a preselected time period.

58. The system of claim 46 wherein said signal is representative of the dollar volume of purchases by the customer in a preselected time period.

59. The system of claim 46 and further comprising means for printing said incentive coupons at the point of sale.

60. The system of claim 46 and further comprising means for distributing said incentive coupons subsequent to the sale.

61. The system of claim 46 wherein a plurality of different coupons are distributed in dependence upon said signal, such that customers with different shopping histories receive different incentive coupons.

62. The system of claim 61 wherein said coupons are distributed at the point of sale.

82. The system of claim 46 wherein said transaction data includes information regarding previous purchases from departments within the store.

83. The system of claim 46 wherein said predetermined criteria comprises dollar volume of prior purchases.

84. The system of claim 46 wherein said predetermined criteria comprises frequency of prior purchases from a department of the store.

85. The system of claim 46 wherein said predetermined criteria comprises dollar volume of prior purchases from a department of the store.

86. The system of claim 46 and further comprising means for printing said incentive coupons at the point of sale.

87. The system of claim 86 wherein a plurality of different coupons are distributed in dependence upon said signal, such that customers with different shopping histories receive different incentive coupons at the point of sale.

63. A system for customer promotion comprising:

a terminal located at the point of sale for entering a customer'"'"'s account number and customer transaction data, wherein said transaction data includes at least each customer'"'"'s purchased products;

means for comparing said account number and said transaction data with a stored database of previously used account numbers and transaction data;

circuitry responsive to said comparing means for generating an indication of the customer'"'"'s whose previously purchased products meet predetermined shopping history criteria; and

incentives having varying values for being disbursed to customers during a current shopping visit whose transaction data includes previously purchased products that meet said predetermined shopping history criteria.

64. The system of claim 63 wherein said terminal includes a check reader.

65. The system of claim 64 wherein said check reader reads the MICR code of the customer'"'"'s check.

66. The system of claim 65 and further comprising means for omitting information within said MICR code except the customer'"'"'s checking account number.

67. The system of claim 65 and further comprising omitting the check sequence number from the MICR Code.

68. The system of claim 65 and further comprising means for entering the bank transit number for use with the checking account number as a unique customer identification code.

69. The system of claim 63 wherein said terminal has a keyboard for entering said customer transactional data.

70. The system of claim 69 wherein said database is continually updated with information from said terminal.

71. The system of claim 63 wherein said terminal includes a bar code reader for reading the identity of products being purchased by the customer.

72. The system of claim 63 and further comprising means for printing said incentive coupons at the point of sale.

73. The system of claim 63 wherein said incentive coupons are preprinted and are disbursed at the point of sale by a store employee.

74. The system of claim 63 wherein said incentive coupons are subsequently mailed to the purchaser.

75. The system of claim 63 wherein coupons are issued to the customer for products which the customer has not previously frequently purchased.

76. The system of claim 63 wherein coupons are issued to the customer for use in a store department not previously frequently shopped by the customer.

77. The system of claim 63 and further comprising a display at the point of sale for generating an indication of the credit worthiness of the customer in dependence upon said stored database.

78. The system of claim 73 wherein said predetermined criteria comprises frequency of prior purchases of a product.

79. The system of claim 73 wherein said predetermined criteria comprises frequency of prior purchases from a department of the store.

80. The system of claim 73 wherein said predetermined criteria comprises dollar volume of prior purchases.

81. The system of claim 73 wherein said predetermined criteria comprises dollar volume of prior purchases from a department of the store.

88. The system of claim 71 and further comprising means for printing said incentive coupons at the point of sale.

89. The system of claim 88 wherein a plurality of different coupons are distributed in dependence upon said signal, such that customers with different shopping histories receive different incentive coupons at the point of sale.

90. The system of claim 88 wherein coupons are issued to the customer for products which the customer has not previously frequently purchased.