Dual channel advertising referencing vehicle location
First Claim
1. A method for providing specific time and location sensitive advertising information to a moving vehicle, said specific time and location sensitive advertising information being selected from a large body of advertising information including a large number of records, each record including a specific time and location sensitive advertising information, the method comprising the steps:
- transmitting to said vehicle by radio time said large body of advertising information,receiving at said vehicle said large body of advertising information;
at a specific time, determining the location of said vehicle; and
selecting for display at said vehicle one of said records for display, said selection being at least in part based on the time of day and upon the location of said vehicle.
5 Assignments
0 Petitions
Accused Products
Abstract
A vehicle information device and collects information concerning specific geographic points of interest. The operator recalls for display such information, including a display showing direction and distance of travel to a designated geographic point of interest relative to a then-current vehicle location. Dual channel advertising is transmitted by voice broadcast and by data broadcast. Upon hearing in the voice broadcast an advertisement of interest, the operator captures the associated data broadcast including, among other detailed text message information, the location of the advertiser. Distance and relative direction of travel from the current vehicle location to the geographic point of interest is thereby presented. Multiple geographic points of interest are stored for selective review whereby the user constructs a database containing locations of particular interest to a particular person.
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Citations
2 Claims
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1. A method for providing specific time and location sensitive advertising information to a moving vehicle, said specific time and location sensitive advertising information being selected from a large body of advertising information including a large number of records, each record including a specific time and location sensitive advertising information, the method comprising the steps:
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transmitting to said vehicle by radio time said large body of advertising information, receiving at said vehicle said large body of advertising information; at a specific time, determining the location of said vehicle; and selecting for display at said vehicle one of said records for display, said selection being at least in part based on the time of day and upon the location of said vehicle.
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2. A method of providing time and location sensitive advertising information to the operator of a moving vehicle, the method comprising the steps:
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receiving multiple data records by radio signal, each data record containing time of day information and location sensitive advertising information; storing said data records; calculating current location for said vehicle; and selecting for display one of said records containing time of day information and location specific advertising information depending upon the time of day information and the location of said vehicle; displaying said selected record containing time of day information and location specific advertising information.
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Specification