Shoppers communication system and processes relating thereto

• US 5,630,068 A
• Filed: 01/05/1994
• Issued: 05/13/1997
• Est. Priority Date: 10/14/1987
• Status: Expired due to Term

• Current Assignee: Klever Marketing Incorporated
• Original Assignee: Klever-Kart Inc. (Klever Marketing Incorporated)
• Inventors: Sasser, Thurman, Martin, Roger L., Vela, Leo
• Primary Examiner(s): Hayes, Gail O.
• Assistant Examiner(s): Ives, Felicia
• Application Number:
  US08/177,708
• Time in Patent Office: 1,224 Days
• Field of Search: 235/375, 235/380, 364/401, 340/825.43
• US Class Current: 705/323
• CPC Class Codes: A47F 10/02 for self-service type systems, e.g. supermarkets A47F10/06 takes precedence; hand-carts B62B; baskets B65D
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 90/20 Destination assistance within a business structure or complex

Abstract

A communication system for a marketing area locates a light signal generating system and a master computer at a control center and delivers message bearing light signals over optical channels to predetermined subdivisions of the marketing area. Message relay units are provided on the shopping carts in the marketing area for transmitting audio and/or visual messages to the shopper. Among the visual messages transmitted are those which visually display a list of items available for purchase and on display in the marketing area, a graphics display of the marketing area and the merchandise display facilities therein, a video picture which is often of a product or item available for purchase in the marketing area and a traveling word message.

The relay units disclosed have a computer which operates under the control of the master computer, a signal recieving system and various message signal storage facilities as well as a message transmission system that includes a visual display device and an audio transmission device. Various computer controls are provided for shopper use, including controls that facilitate the recording of items destined for purchase by the shopper and which facilitate the generation of indicia on the graphics display indicative of the item locations in the marketing area and a control that changes the size and viewing mode of the graphics display of the marketing area.

Procedures for guiding the shoppers about the marketing area and for delivering the messages to the shoppers in the marketing area are also considered.

Claims

1. A system for communicating product information from a given location to a prospective customer at a remote retail establishment comprising:

means at said given location for transmitting a first signal containing said information to said remote retail establishment;

means at said remote retail establishment for transmitting, in response to said first signal, a second signal containing said information;

means movable by said prospective customer about said remote retail establishment including means for receiving said second signal, means for storing the information contained therein, means operative when triggered by a third signal for retrieving said stored information from said storing means, and means for communicating said retrieved information, in a form discernible by a human, to said prospective customer wherein said movable means includes means for generating data indicating the presence of a human at said movable means at the time said information is communicated; and

means at said remote retail establishment for automatically transmitting said third signal for automatically triggering said means for retrieving said stored information.

2. The system of claim 1 further comprising means for storing said data.

3. The system of claim 1 further comprising means for analyzing said data.

4. A system for communicating information relating to a product located in a retail establishment to a prospective customer located in said retail establishment comprising:

product collecting means movable by said prospective customer about said retail establishment;

triggerable means mounted on said product collecting means, for storing said information and, when triggered, retrieving said stored information and communicating said information, in a form discernible by a human, to said prospective customer;

means for automatically transmitting a triggering signal independent of said information for automatically triggering said triggerable means to communicated said information based upon the location of said product collecting means within said retail establishment; and

means for generating data indicating the presence of a human at said product collecting means at the time said information is communicated.

5. The system of claim 4 further comprising means for storing said data.

6. The system of claim 4 further comprising means for analyzing said data.