Method and system for selectively targeting advertisements and programming

• US 5,636,346 A
• Filed: 05/09/1994
• Issued: 06/03/1997
• Est. Priority Date: 05/09/1994
• Status: Expired due to Term

• Current Assignee: Christian Gheorghe
• Original Assignee: The Electronic Address, Inc.
• Inventors: Saxe, Andrew N. G.
• Primary Examiner(s): Hayes, Gail O.
• Assistant Examiner(s): Kalidindi, Krishna V.
• Application Number:
  US08/239,727
• Time in Patent Office: 1,121 Days
• Field of Search: 364/401, 364/402, 364/408, 455/2, 348/1, 380/4
• US Class Current: 705/1.1
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/088 the inserted signal being digital
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

A method and system for selectively targeting advertisements and programming to different demographically and specially targeted television audiences by relating carrier subscriber data to other proprietary marketing databases by creating, compiling and updating a National Directory of cable and other carrier system subscriber names and address information derived from actual cable system and telephone company billing records; providing proprietary software to participating carrier systems to allow them to modify the subscriber records in a uniform fashion at the carrier system level using unique electronic address designations, by encoding the subscriber information into encoded binary streams using proprietary binary conversion rules and binary signatures assigned to the carrier systems, and changing the conversion rules, signatures and their carrier designations for security on a monthly basis when the National Directory is updated; licensing the Directory to qualified data processing companies or their clients, each of which will receive proprietary software allowing it first to encode its own client'"'"'s database and/or modeled target audience profiles into encoded binary streams using other proprietary binary conversion rules and binary signatures, and then to match the client'"'"'s database or audience profiles to the Directory, while still maintaining subscriber privacy; and "matching" the Directory to the client'"'"'s database or to specific audience parameters, characteristics and profiles desired by the marketers, using the encoded binary streams and proprietary software, in a manner that does not reveal the subscriber name, address or other identifying information and in a manner that cannot be reverse-engineered.

Claims

1. A method for selectively targeting advertisements and programming and controlling signal message transmission to subscriber households while protecting the privacy of the subscriber information comprising the steps of:

creating a directory of electronic carrier system subscriber information in a computer system;

modifying the subscriber information within the directory by creating a unique electronic address designation for encoding the information of each subscriber;

encoding the subscriber information into binary streams within the directory using a first set of binary conversion rules, whereby each binary conversion rule from among said first set is different for each carrier such that encoded subscriber information can be read only by one with the proper binary conversion rule;

creating a database or a modeled profile of information for customers of an advertiser;

encoding the customer information into binary streams within the database or modeled profile using a second set of binary conversion rules, whereby each binary conversion rule from among said second set is different for each advertiser such that encoded customer or profile information can be read only by one with the proper binary conversion rule;

matching the binary stream subscriber information in said directory to the binary stream customer information within either in said database or in said modeled profile, whereby a target subscriber list is produced;

providing a set of control signals, one signal for each subscriber on said target subscriber list; and

controlling, in response to said set of control signals, the transmission of commercial information and advertisements from the advertiser directly to the target subscribers, whereby only target subscribers from among said subscribers in said directory receive said commercial information and advertisements.

2. The method of claim 1 wherein said step of creating a directory comprises aggregating the subscriber information of a plurality of carrier systems into a central processing center.

3. The method of claim 2 wherein said step of creating a directory further comprises updating the aggregated subscriber information of a plurality of carrier systems in said central processing center.

4. The method of claim 1 wherein said step of modifying the subscriber information comprises arranging the subscriber information into a standardized, digital electronic address designation format.

5. The method of claim 4 wherein said standardized electronic address designation comprises a cable system identification number, a geographical area identification number, a subscriber house account number and a subscriber customer identification number.

6. The method of claim 1 wherein said step of modifying the subscriber information further comprises the step of changing the unique electronic address designation periodically.

7. The method of claim 1 wherein said step of creating a database of customer information comprises the step of aggregating the customer information of at least one third party source into a central processing center.

8. The method of claim 1 wherein said step of creating a database of customer information comprises aggregating lists of information of customers of an advertiser into a central processing center.

9. The method of claim 1 wherein said step of creating a modeled profile of customer information comprises the steps of:

aggregating the customer information of at least one third party source into a central processing center;

sorting the aggregated customer information according to consumer information categories;

determining a range for the aggregated customer information within each category; and

forming a customer information profile comprising at least one customer information category, wherein each customer information category comprises a range of information.

10. The method of claim 1 wherein said step of matching comprises the steps of:

comparing the binary streams of the encoded subscriber information within the directory either to the binary streams of the encoded customer information of the database or to the binary streams of the encoded customer information of the modeled profile; and

composing a subset of encoded subscriber information for which any of the binary streams of such encoded subscriber information match any of the binary streams of customer information within either the database or the modeled profile.

11. The method of claim 10 wherein said step of matching further comprises using said first set of binary conversion rules to produce from the subset of encoded subscriber information a target subscriber list comprising the electronic address designations for the subscriber information within the subset of encoded subscriber information for which the binary streams of such subscriber information matched any of the binary streams of customer information within either the database or the modeled profile.

12. The method of claim 11 wherein said step of controlling further comprises the steps of:

converting the electronic address designation for each subscriber within the target subscriber list into a traditional customer account number;

downloading the traditional account number of each subscriber within the target subscriber list to the respective carrier system of that subscriber;

transmitting the commercial information and advertisements to the respective carrier system of each subscriber within the target subscriber list; and

arranging for the transmission at the carrier system level of the commercial information and advertisements to each subscriber within the target subscriber list according to the traditional account number of each said subscriber.

13. The method of claim 1 further comprising the optional step of licensing access to the directory to one or more licensees prior to said step of matching the directory such that said step of matching the directory can be performed only by a licensee having access to the directory.

14. The method of claim 1 wherein the binary conversion rules within said first and second sets of binary conversion rules are identical.

15. A computer program product for controlling a computer for selectively targeting advertisements and programming and controlling signal message transmission to subscriber households while protecting the privacy of the subscriber information, said program product comprising:

a recording medium readable by the computer;

means recorded on said recording medium for creating a directory of electronic carrier system subscriber information in said computer;

means recorded on said recording medium for modifying the subscriber information within the directory by creating a unique electronic address designation for encoding the information of each subscriber;

means recorded on said recording medium for encoding the subscriber information into binary streams within the directory using a first set of binary conversion rules, whereby each binary conversion rule from among said first set is different for each carrier such that encoded subscriber information can be read only by one with the proper binary conversion rule;

means recorded on said recording medium for creating a database or a modeled profile of information for customers of an advertiser;

means recorded on said recording medium for encoding the customer information into binary streams within the database or modeled profile using a second set of binary conversion rules, whereby each binary conversion rule from among said second set is different for each advertiser such that encoded customer or profile information can be read only by one with the proper binary conversion rule;

means recorded on said recording medium for matching the binary stream subscriber information in said directory to the binary stream customer information either in said database or in said modeled profile, whereby a target subscriber list is produced;

means for providing a set of control signals, one signal for each subscriber on said target subscriber list; and

means recorded on said recording medium for controlling, in response to said set of control signals, the transmission of commercial information and advertisements from the advertiser directly to the target subscribers whereby only target subscribers from among said subscribers in said directory receive said commercial information and advertisements.

16. The computer program product of claim 15 wherein said means for creating a directory comprises means for aggregating the subscriber information of a plurality of carrier systems into a central processing center.

17. The computer program product of claim 16 wherein said means for creating a directory further comprises means for updating the aggregated subscriber information of a plurality of carrier systems in said central processing center.

18. The computer program product of claim 15 wherein said means for modifying the subscriber information comprises means for arranging the subscriber information into a standardized, digital electronic address designation format.

19. The computer program product of claim 15 wherein said standardized electronic address designation comprises a cable system identification number, a geographical area identification number, a subscriber house account number and a subscriber customer identification number.

20. The computer program product of claim 15 wherein said means for modifying the subscriber information further comprises means for changing the unique electronic address designation periodically.

21. The computer program product of claim 15 wherein said means for creating a database of customer information comprises means for aggregating the customer information of at least one third party source into a central processing center.

22. The computer program product of claim 15 wherein said means for creating a database of customer information comprises means for aggregating lists of information of customers of an advertiser into a central processing center.

23. The computer program product of claim 15 wherein said means for creating a modeled profile of customer information comprises:

means for aggregating the customer information of at least one third party source into a central processing area;

means for sorting the aggregated customer information according to consumer information categories;

means for determining a range for the aggregated customer information within each category; and

means for forming a customer information profile comprising at least one customer information category, wherein each customer information category comprises a range of information.

24. The computer program product of claim 15 wherein said means for matching comprises:

means for comparing the binary streams of the encoded subscriber information within the directory either to the binary streams of the encoded customer information of the database or to the binary streams of the encoded customer information of the modeled profile; and

means for composing a subset of encoded subscriber information for which any of the binary streams of such encoded subscriber information matches any of the binary streams of customer information within either the database or the modeled profile.

25. The computer program product of claim 24 wherein said means for matching further comprises means for using said first set of binary conversion rules to produce from the subset of encoded subscriber information a target subscriber list comprising the electronic address designations for the subscriber information within the subset of encoded subscriber information for which any of the binary streams of such subscriber information matched any of the binary streams of customer information within either the database or the modeled profile.

26. The computer program product of claim 25 wherein said means for controlling further comprises:

means for converting the electronic address designation for each subscriber within the target subscriber list into a traditional customer account number;

means for downloading the traditional account number of each subscriber within the target subscriber list to the respective carrier system of that subscriber;

means for transmitting the commercial information and advertisements to the respective carrier system of each subscriber within the target subscriber list; and

means for arranging for the transmission at the carrier system level of the commercial information and advertisements to each subscriber within the target subscriber list according to the traditional account number of each said subscriber.

27. The computer program product of claim 15 further comprising the means for licensing access to the directory such that said means for matching the directory can be employed only by a licensee having access to the directory.

28. The computer program product of claim 15 wherein the binary conversion rules within said first and second sets of binary conversion rules are identical.