Pump top advertisement distribution and display system with performance and sales information feedback

• US 5,642,484 A
• Filed: 05/13/1994
• Issued: 06/24/1997
• Est. Priority Date: 05/13/1994
• Status: Expired due to Term

• Current Assignee: Captive Communications Incorporated
• Original Assignee: Captive Communications Incorporated
• Inventors: Lane, Frank L., Marlette, Richard K., Duncan, Jack Jr., Grocer, David N., Patrick, Walter A., Harrison, Nathaniel C. III
• Primary Examiner(s): Hayes, Gail O.
• Assistant Examiner(s): Yount, Steven R.
• Application Number:
  US08/242,611
• Time in Patent Office: 1,138 Days
• Field of Search: 364/400, 364/401, 364/402, 364/403, 235/375, 235/381, 340/825.32, 340/825.35, 340/825.36, 348/10, 360/9.1
• US Class Current: 705/14.41
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

Point-of-sale information distribution and presentation systems which may be controlled centrally, hierarchically or as otherwise desired in order to distribute and display audio and/or visual information selectively. The systems comprise intelligent automated devices at the point-of-sale locations, such as service stations, which may be coupled or connected to a central location by modem, other land line, satellite, or as otherwise desired. Such systems may also measure and report information that relates to actual presentation of the information, exposure of customers to the information and, if desired, customer purchases associated with their exposure to the information. Moreover, these systems may be arranged to alter the distribution or presentation of information according to environmental sensing information at point-of-sale level regionally or nationally. Overrides may be included so that the system may be employed to notify appropriate authorities in the event of an emergency.

Claims

1. Apparatus coupled to a service bureau and for selectively presenting, using at least one display device, information originating with one or more information providers and included in a plurality of files maintained by the service bureau, comprising:

a. an automated device adapted to receive the plurality of files from the service bureau corresponding to the information, store the files and selectively disseminate data corresponding to the files to the at least one display device;

b. at least one sensor located in the vicinity of one of the at least one display device for sensing environmental conditions in that vicinity;

c. a plurality of communications links, the automated device and each of the at least one display device connected by one of the plurality of links, the automated device and each of the at least one sensor connected by one of the plurality of links, and at least one link connecting the automated device and the service bureau; and

d. means contained in the automated device for varying the information content of the data disseminated to the at least one display device according to information received from the sensors.

2. Apparatus according to claim 1 further comprising the service bureau, the service bureau connected to the automated device and also in communication with the one or more information providers.

3. Apparatus according to claim 1 in which the automated device is further adapted to generate and store performance information relating to the information actually displayed and to report such information to the service bureau.

4. Apparatus according to claim 2 in which the information providers include at least one talent source and the automated device is further adapted to receive information from the at least one talent source.

5. Apparatus according to claim 2 in which the information providers include at least one advertising agency and the automated device is further adapted to receive information from the at least one advertising agency.

6. Apparatus according to claim 1 in which the at least one communication link connecting the automated device and the service bureau is a land line link.

7. Apparatus according to claim 1 in which the at least one communication link connecting the automated device and the service bureau is a satellite link.

8. Apparatus according to claim 1 in which the information contains audio and visual information.

9. Apparatus according to claim 1 in which the communication links are radio links.

10. Apparatus according to claim 1 in which the communications links comprise wiring.