Method and system for selective incentive point-of-sale marketing in response to customer shopping histories
First Claim
Patent Images
1. A method of performing customer promotion at a store with a computer having a processor and a memory, the method comprising the steps of:
- storing in the memory data representative of a plurality of customer'"'"'s prior purchases of a plurality of different products at a store in association with a customer'"'"'s unique identification;
determining with the processor from said stored data information regarding a product frequently previously purchased by an individual customer relative to said plurality of different products previously purchased in previous visits to the store by said individual customer; and
in response to said information, issuing a promotion to said customer at the point-of sale in an effort to incent said customer to return to the store, said promotion providing incentives including a promotion on said product frequently previously purchased by said customer relative to said plurality of different products purchased by said individual customer, such that promotions on specific products consistently preferred by said individual customer are issued to said individual customer.
11 Assignments
0 Petitions
Accused Products
Abstract
A system and method is disclosed for customer promotion. A terminal enters a customer'"'"'s identification code, along with customer transaction data, at the point-of-sale. A memory stores a database of previously entered customer identification codes and transactions data. Circuitry is provided for generating a signal representative of a customer'"'"'s shopping history, wherein incentive coupons may be issued to customers in dependence upon the signal.
-
Citations
27 Claims
-
1. A method of performing customer promotion at a store with a computer having a processor and a memory, the method comprising the steps of:
-
storing in the memory data representative of a plurality of customer'"'"'s prior purchases of a plurality of different products at a store in association with a customer'"'"'s unique identification; determining with the processor from said stored data information regarding a product frequently previously purchased by an individual customer relative to said plurality of different products previously purchased in previous visits to the store by said individual customer; and in response to said information, issuing a promotion to said customer at the point-of sale in an effort to incent said customer to return to the store, said promotion providing incentives including a promotion on said product frequently previously purchased by said customer relative to said plurality of different products purchased by said individual customer, such that promotions on specific products consistently preferred by said individual customer are issued to said individual customer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
-
-
17. A system of customer promotion at a store comprising:
-
a memory for storing data representative of a customer'"'"'s prior purchases of a plurality of different products at the store in association with a customer'"'"'s unique identification; circuitry responsive to said data stored in said memory for generating indications of a product frequently previously purchased relative to the plurality of different products previously purchased by an individual customer in a previous visit to the store; and apparatus for issuing a promotion at the point-of-sale to said individual customer in response to said indications in an effort to incent said individual customer to return to the store with a sales promotion on a specific product relatively favoured by said individual customer, said promotion providing incentives for said product frequently previously purchased by said individual customer relative to other products previously purchased by said individual customer. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
-
Specification