Delivery of data including preloaded advertising data

• US 5,664,948 A
• Filed: 10/11/1994
• Issued: 09/09/1997
• Est. Priority Date: 07/29/1994
• Status: Expired due to Term

• Current Assignee: Seiko Instruments Incorporated (Seiko Group)
• Original Assignee: Seiko Communications Holding N.V.
• Inventors: Park, Michael C., Dimitriadis, Dimitri
• Primary Examiner(s): Apley, Richard J.
• Assistant Examiner(s): Rovnak, John Edmund
• Application Number:
  US08/320,530
• Time in Patent Office: 1,064 Days
• Field of Search: 434/307 R
• US Class Current: 434/307.00R
• CPC Class Codes: G01C 21/26 specially adapted for navigation in a road network
• CPC Class Codes: G01S 19/42 Determining position
• CPC Class Codes: G01S 5/0027 of actual mobile position, i.e. position determined on mobile
• CPC Class Codes: G08G 1/0962 having an indicator mounted inside the vehicle, e.g. giving voice messages
• CPC Class Codes: G08G 1/096872 where instructions are given per voice
• CPC Class Codes: G09B 5/065 Combinations of audio and video presentations, e.g. videotapes, videodiscs, television systems
• CPC Class Codes: G09B 5/12 different stations being capable of presenting different information simultaneously G09B5/14 takes precedence
• CPC Class Codes: G09F 25/00 Audible advertising sound recording or reproducing per se G11B; public address systems H04R27/00
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/41422 located in transportation means, e.g. personal vehicle arrangements specially adapted for transportation systems in broadcast systems H04H20/62
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/163 by receiver means only

Abstract

Advertising information is preloaded into a collection of remote receiving and presentation devices. A presentation command delivered to the device then causes presentation of the stored advertisement. Each stored advertisement is also associated with one or more presentation conditions causing, when detected, automatic presentation. Such presentation conditions include proximity to a given location, scheduled periodic presentation, time of day presentation, and a variety of other conditions detectable at the remote presentation device. The illustrated method and apparatus for advertising presentation requires but a single broadcast signal transmission of a given advertisement, but provides multiple presentations of such advertisement at the presenting devices. In this manner, the advertiser enjoys efficient use of broadcast signal transmission time.

Claims

1. An advertising system comprising:

a radio signal transmission facility providing voice and data broadcast signals; and

a plurality of remote receiving devices collecting said voice and data signal broadcasts, each of said receiving devices storing selected portions of at least one of said voice and data broadcasts as a stored advertisement therein in association with an index value whereby subsequent transmission within at least one of said voice and data broadcasts references said index value and causes said remote receiving device to present the corresponding stored advertisement.

2. A system according to claim 1 wherein said transmission facility broadcasts in conjunction with said selected portion of said voice and data broadcast said index value.

3. A system according to claim 1 wherein each of said remote receiving devices stores a plurality of advertisements, each associated with an index value whereby said broadcast facility triggers presentation of a selected stored advertisement at a selected remote receiving device by broadcast of a command to a selected receiving device in conjunction with a selected index value.

4. A system according to claim 1 wherein each stored advertisement is associated with a condition for presentation and each remote receiving device monitors current conditions, compares current conditions to said conditions for advertisement presentation, and presents a stored advertisement upon finding a match between a current condition and a condition for presentation.

5. A system according to claim 4 wherein said presentation conditions include at least one of a schedule of presentation, proximity to a designated location, and time of day.