Method and system for building a database for use with selective incentive marketing in response to customer shopping histories
First Claim
1. A method for performing retail store marketing with a computer having a processor and a memory, the method comprising the steps of:
- storing in the memory a database of existing customers of the retail store, said database including a unique customer identification code for each customer along with additional customer identification data;
storing in the memory a list of unique identification codes for prospective customers of the retail store in a predetermined geographical area;
comparing with the processor the unique identification codes in said stored database with said list of unique identification codes of prospective customers; and
eliminating data from said list of prospective customers relating to information contained in said stored database such that a non-customer database is produced that contains data relating only to prospective customers who do not appear in said stored database.
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Accused Products
Abstract
A system and method is disclosed for retail store marketing. A memory stores a database of existing customers of the retail store. The database includes a unique customer identification code for each customer. A memory stores a list of unique identification codes for prospective customers of the store who reside in a predetermined geographical area relative to the store. Circuitry compares the unique identification codes in the stored database of existing customers with the stored list of unique identification codes of prospective customers. Circuitry eliminates data from the list of prospective customers relating to the store'"'"'s existing customers, such that a non-customer database is produced for use in marketing.
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Citations
13 Claims
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1. A method for performing retail store marketing with a computer having a processor and a memory, the method comprising the steps of:
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storing in the memory a database of existing customers of the retail store, said database including a unique customer identification code for each customer along with additional customer identification data; storing in the memory a list of unique identification codes for prospective customers of the retail store in a predetermined geographical area; comparing with the processor the unique identification codes in said stored database with said list of unique identification codes of prospective customers; and eliminating data from said list of prospective customers relating to information contained in said stored database such that a non-customer database is produced that contains data relating only to prospective customers who do not appear in said stored database. - View Dependent Claims (2, 3, 4, 5)
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6. A system for retail store marketing comprising:
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a memory for storing a database of existing customers of the retail store, said database including a unique customer identification code for each customer; a memory for storing a list of unique identification codes for prospective customers of the store who reside in a predetermined geographical area relative to the store; circuitry for comparing the unique identification codes in said stored database of existing customers with the stored list of unique identification codes of prospective customers; and circuitry for eliminating data from said list of prospective customers relating to the store'"'"'s existing customers such that a non-customer database is produced for use in marketing. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13)
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Specification