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Method and system for building a database for use with selective incentive marketing in response to customer shopping histories

  • US 5,675,662 A
  • Filed: 09/06/1994
  • Issued: 10/07/1997
  • Est. Priority Date: 05/01/1989
  • Status: Expired due to Term
First Claim
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1. A method for performing retail store marketing with a computer having a processor and a memory, the method comprising the steps of:

  • storing in the memory a database of existing customers of the retail store, said database including a unique customer identification code for each customer along with additional customer identification data;

    storing in the memory a list of unique identification codes for prospective customers of the retail store in a predetermined geographical area;

    comparing with the processor the unique identification codes in said stored database with said list of unique identification codes of prospective customers; and

    eliminating data from said list of prospective customers relating to information contained in said stored database such that a non-customer database is produced that contains data relating only to prospective customers who do not appear in said stored database.

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