System and method for providing merchant information and establishing links to merchants while presenting a movie

• US 5,696,905 A
• Filed: 03/20/1995
• Issued: 12/09/1997
• Est. Priority Date: 03/20/1995
• Status: Expired due to Term

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: International Business Machines Corporation
• Inventors: Reimer, James A., Reinsch, Roger A.
• Primary Examiner(s): Hofsass, Jeffery
• Assistant Examiner(s): WONG, ALBERT KANG
• Application Number:
  US08/407,307
• Time in Patent Office: 995 Days
• Field of Search: 364/401, 348/13, 348/1, 348/7, 348/10, 348/17, 395/227, 395/762, 395/327
• US Class Current: 705/26.62
• CPC Class Codes: G06Q 30/0623 Item investigation
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8133 specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A system and method for providing on demand access to information related to a movie while the movie is being presented to a user, where the movie was generated from the movie related information, are described. The system operates by presenting the movie to the user, and then receiving from the user a query pertaining to the movie. The system determines a frame of the movie that was being presented to the user when the user issued the query (the system may extract this information from the query, or may extract this information from the movie itself). The system identifies, as specified by the query, portions of the movie related information relating to the frame, and retrieves those portions of the movie related information. These retrieved portions of said movie related information are presented to the user. Also discussed is a manager to enable users to create personalized versions of movies, and personalized collections of items. Also discussed is a system and method for providing to users on demand access to merchandise information related to a movie, and for providing on demand connectivity to merchants, while the movie is being presented to the users.

Claims

1. A method for providing on demand access to merchandise information related to a movie, and for providing on demand connectivity to merchants, while said movie is being presented to a user, said movie having been generated from movie related information comprising said merchandise information, the method comprising the steps of:

(1) generating index information identifying relationships between said movie and said movie related information, comprising the step of generating a source table having a plurality of entries, each of said entries storing first information identifying one of a scene, clip, or take, second information identifying frames in said movie corresponding to said one of a scene, clip, or take, third information sufficient to locate movie related information related to said one of a scene, clip, or take, and fourth information identifying a scene in which said one of a scene, clip, or take appears;

(2) presenting said movie to said user;

(3) receiving from said user a merchandise related query pertaining to said movie;

(4) determining a scene of said movie that was being presented to said user when said user issued said query;

(5) identifying, as specified by said query, portions of said movie related information relating to merchandise appearing in said scene;

(6) retrieving said portions of said movie related information; and

(7) presenting to said user said retrieved portions of said movie related information.

2. The method of claim 1, wherein step (2) comprises the step of:

presenting said movie to said user at a location and time specified by said user.

3. The method of claim 1, wherein step (4) comprises the steps of:

extracting from said movie a time code of said frame that was being presented to said user when said user issued said query;

comparing said time code of said frame with said second information stored in entries of said source table to identify at least one entry of said source table relating to said frame; and

identifying said scene that was being presented to said user when said user issued said query by reference to said fourth information stored in said at least one entry of said source table.

4. The method of claim 3, wherein step (1) further comprises the steps of:

generating merchandise related index information specifying merchandise appearing in each scene of said movie, and identifying merchants who provided said merchandise.

5. The method of claim 4, wherein steps (5), (6), and (7) collectively comprise the steps of:

accessing said merchandise related index information to identify information relating to merchandise appearing in said scene;

retrieving said information relating to merchandise appearing in said scene; and

presenting to said user said retrieved information relating to merchandise appearing in said scene.

6. The method of claim 5, further comprising the steps of:

(8) accessing said merchandise related index information to identify information pertaining to merchants who provided said merchandise appearing in said scene;

(9) retrieving said merchants identifying information; and

(10) presenting to said user said retrieved merchants identifying information.

7. The method of claim 6, further comprising the step of:

(11) enabling said user to interact with any of said merchants who provided said merchandise appearing in said scene in response to a request from said user to do so.

8. A system for providing on demand access to merchandise information related to a movie, and for providing on demand connectivity to merchants, while said movie is being presented to a user, said movie having been generated from movie related information comprising said merchandise information, the system comprising:

movie presenting means for presenting said movie to said user;

query receiving means for receiving from said user a merchandise related query pertaining to said movie;

scene determining means for determining a scene of said movie that was being presented to said user when said user issued said query;

movie related information identifying means for identifying, as specified by said query, portions of said movie related information relating to merchandise appearing in said scene;

movie related information retrieving means for retrieving said portions of said movie related information;

movie related information presenting means for presenting to said user said retrieved portions of said movie related information; and

index information generating means for generating index information identifying relationships between said movie and said movie related information, comprising means for generating a source table having a plurality of entries, each of said entries storing first information identifying one of a scene, clip, or take, second information identifying frames in said movie corresponding to said one of a scene, clip, or take, third information sufficient to locate movie related information related to said one of a scene, clip, or take, and fourth information identifying a scene in which said one of a scene, clip, or take appears.

9. The system of claim 8, wherein said movie presenting means comprises:

means for presenting said movie to said user at a location and time specified by said user.

10. The system of claim 8, wherein said scene determining means comprises:

means for extracting from said movie a time code of said frame that was being presented to said user when said user issued said query;

means for comparing said time code of said frame with said second information stored in entries of said source table to identify at least one entry of said source table relating to said frame; and

means for identifying said scene that was being presented to said user when said user issued said query by reference to said fourth information stored in said at least one entry of said source table.

11. The system of claim 10, wherein said index information generating means further comprises:

means for generating merchandise related index information specifying merchandise appearing in each scene of said movie, and identifying merchants who provided said merchandise.

12. The system of claim 11, wherein said movie related information identifying means, movie related information retrieving means, and movie related information presenting means collectively comprise:

means for accessing said merchandise related index information to identify information relating to merchandise appearing in said scene;

means for retrieving said information relating to merchandise appearing in said scene; and

means for presenting to said user said retrieved information relating to merchandise appearing in said scene.

13. The system of claim 12, further comprising:

means for accessing said merchandise related index information to identify information pertaining to merchants who provided said merchandise appearing in said scene;

means for retrieving said merchants identifying information; and

means for presenting to said user said retrieved merchants identifying information.

14. The system of claim 13, further comprising:

means for enabling said user to interact with any of said merchants who provided said merchandise appearing in said scene in response to a request from said user to do so.

15. A system for providing on demand access to merchandise information related to a movie, and for providing on demand connectivity to merchants, while said movie is being presented to a user, said movie having been generated from movie related information comprising said merchandise information, the system comprising:

a processor;

a controller to control said processor, comprising;

movie presenting means for enabling said processor to present said movie to said user;

query receiving means for enabling said processor to receive from said user a merchandise related query pertaining to said movie;

scene determining means for enabling said processor to determine a scene of said movie that was being presented to said user when said user issued said query;

movie related information identifying means for enabling said processor to identify, as specified by said query, portions of said movie related information relating to merchandise appearing in said scene;

movie related information retrieving means for enabling said processor to retrieve said portions of said movie related information;

movie related information presenting means for enabling said processor to present to said user said retrieved portions of said movie related information; and

index information generating means for enabling said processor to generate index information identifying relationships between said movie and said movie related information, comprising means for enabling said processor to generate a source table having a plurality of entries, each of said entries storing first information identifying one of a scene, clip, or take, second information identifying frames in said movie corresponding to said one of a scene, clip, or take, third information sufficient to locate movie related information related to raid one of a scene, clip, or take, and fourth information identifying a scene in which said one of a scene, clip, or take appears.

16. A controller for enabling a processor to provide on demand access to merchandise information related to a movie, and for providing on demand connectivity to merchants, while said movie is being presented to a user, said movie having been generated from movie related information comprising said merchandise information, the controller comprising:

movie presenting means for enabling said processor to present said movie to said user;

query receiving means for enabling said processor to receive from said user a merchandise related query pertaining to said movie;

scene determining means for enabling said processor to determine a scene of said movie that was being presented to said user when said user issued said query;

movie related information identifying means for enabling said processor to identify, as specified by said query, portions of said movie related information relating to merchandise appearing in said scene;

movie related information retrieving means for enabling said processor to retrieve said portions of said movie related information;

movie related information presenting means for enabling said processor to present to said user said retrieved portions of said movie related information; and

index information generating means for enabling said processor to generate index information identifying relationships between said movie and said movie related information, comprising means for enabling said processor to generate a source table having a plurality of entries, each of said entries storing first information identifying one of a scene, clip, or take, second information identifying frames in said movie corresponding to said one of a scene, clip, or take, third information sufficient to locate movie related information related to said one of a scene, clip, or take, and fourth information identifying a scene in which said one of a scene, clip, or take appears.