Electric couponing method and apparatus

• US 5,710,886 A
• Filed: 06/16/1995
• Issued: 01/20/1998
• Est. Priority Date: 06/16/1995
• Status: Expired due to Term

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: Sellectsoft Lc
• Inventors: Christensen, Scott N., Ingwersen, David D.
• Primary Examiner(s): Hayes, Gail O.
• Assistant Examiner(s): Poinvil, Frantzy
• Application Number:
  US08/491,367
• Time in Patent Office: 949 Days
• Field of Search: 395/201, 395/214, 366/479.07, 235/381, 235/385, 186/52, 186/55-56
• US Class Current: 705/14.26
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0234 Rebates after completed purchase

Abstract

A method and apparatus for distributing, generating, and redeeming discount coupons, rebate or gift certificates or the like tracks each coupon using a consumer ID number printed on the coupon. Coupons may be distributed electronically, for example, in the form of a diskette or CD-ROM software. Software on the diskette or CD-ROM may prompt a consumer to call a 1-800 number for a validation number or code. During the phone call, telemarketing personnel may request consumer demographic and or identification information which may be entered into a centralized database. Once the software is validated, a consumer may print out selected coupons displayed on a Graphical User Interface (GUI). Each coupon may be printed only a limited number of times. Each coupon may be imprinted with a consumer ID number, preferably in the form of a bar code. Once redeemed, consumer ID information and coupon information may be retrieved from coupons forwarded to a coupon clearing house. Accurate data may then be produced illustrating which consumers or groups of consumers are redeeming which coupons. Such data may be used for marketing purposes or to generated further diskettes for distribution targeting specific consumers or groups of consumers with specific classes of coupon offerings. The use of a consumer ID number on the coupon may reduce or prevent the fraudulent copying and redemption of coupons, as multiple redemptions of a single coupon by a consumer may be readily detected from data gathered at the brokerage clearing house.

Claims

1. A series of operational steps to be performed with the aid of a computer for distributing and generating coupons, comprising the steps of:

generating in a first computer a database comprising at least a list of consumer names and addresses,

generating in the first computer a package of data for a selected group of consumers from the list, the package of data including at least one coupon data,

transmitting from the first computer the package of data to computers of the selected group of consumers from the list,

entering, in the first computer, identification data received from a consumer from the selected group of consumers,

transmitting to a computer of the consumer a validation code so as to allow the computer of the consumer to generate at least one coupon from the at least one coupon data in the package of data,

generating in the computer of the consumer, in response to a command input by a consumer, at least one coupon from the at least one coupon data in the package of data, the at least one coupon including at least a consumer identification number derived from the validation code,

processing, in the first computer, the at least one coupon when the at least one coupon has been redeemed, to retrieve the at least customer identification number, and

updating, in the first computer, the database from information retrieved from said processing step to indicate whether a consumer has redeemed the at least one coupon.

2. The series of operation steps of claim 1, wherein said step of transmitting from the first computer the package of data to computers of the selected group of consumers from the list further comprises the steps of:

generating a plurality of diskettes each containing the package of data, and

loading the package of data from one of the plurality of diskettes to a computer of a consumer of the selected group of consumers.

3. The series of operation steps of claim 1, wherein said step of transmitting from the first computer the package of data to computers of the selected group of consumers from the list further comprises the step of:

downloading, over a computer network, the package of data to a computer of a consumer.

4. The series of operation steps of claim 1, further comprising the steps of:

counting, in the first computer, the number of times a consumer has redeemed a given coupon, and

indicating fraud if the number of times a coupon is redeemed by the consumer exceeds a predetermined amount.

5. The series of operation steps of claim 1, wherein the consumer identification number is imprinted on the at least one coupon with a bar code, said series of operation steps further comprising the steps of:

reading the consumer identification number bar code from the at least one coupon using a scanning device, and

outputting the read consumer identification number to the database in the first computer.

6. The series of operation steps of claim 1, wherein said step of processing, in the first computer, the at least one coupon when the at least one coupon has been redeemed, to retrieve the at least customer identification number further comprises the step of retrieving coupon redemption data from the at least one coupon.

7. The series of operation steps of claim 1, further comprising the steps of:

generating, in the first computer, in response to information retrieved from said processing step to indicate whether a consumer has redeemed the at least one coupon, a revised database comprising at least a revised list of consumer names and addresses whose have redeemed predetermined at least one coupon,

generating in the first computer a revised package of data for a revised selected group of consumers from the revised list, the revised package of data including at least one coupon data, and

transmitting from the first computer the revised package of data to computers of the revised selected group of consumers from the list.

8. The series of operation steps of claim 1, further comprising the steps of:

comparing, in the first computer, the demographic and identification data received from a consumer with corresponding demographic and identification data from the list of consumer names and addresses,

generating, in the first computer, a risk score based upon correspondence between demographic and identification data and received from a consumer with corresponding demographic and identification data from the list of consumer names and addresses, and

transmitting a validation code to the computer of the consumer if the risk score is greater than a predetermined value.

9. A computer-readable memory for directing a computer to function in a particular manner when used by the computer, comprising:

a first portion for storing coupon image data in a compressed format;

a second portion for directing the computer to prompt a consumer to contact a coupon distributor to receive a validation code;

a third portion for directing the computer to receive as input a validation code;

a fourth portion for directing the computer to compare an authorization code with a stored code; and

a fifth portion for directing the computer to print stored coupon images if the authorization code and stored codes match, said coupon images including a consumer code identifying the consumer, the consumer code derived from the validation code.

10. The computer-readable memory of claim 9, wherein said fifth portion further comprises:

a sixth portion for directing the computer to display stored coupon images;

a seventh portion for directing the computer to allow input from the consumer to select one or more of the displayed coupon images; and

an eighth portion for directing the computer to print selected displayed coupon images.

11. A system for distributing and generating and redeeming coupons and generating coupon redemption and marketing data, comprising:

a first computer including a database comprising at least a list of consumer names and addresses for generating a package of data for a selected group of consumers from the list, the package of data including at least one coupon data;

first transmitting means, for transmitting from the first computer the package of data to computers of the selected group of consumers from the list;

data entry means, for entering in the first computer demographic and identification data received from a consumer from the selected group of consumers;

second transmitting means, for transmitting from the first computer to a computer of the consumer a validation code so as to allow the computer of the consumer to generate at least one coupon from the at least one coupon data in the package of data;

first generating means, for generating in the computer of the consumer, in response to a command input by a consumer, at least one coupon from the at least one coupon data in the package of data, the at least one coupon including at least a consumer identification number derived from the validation code; and

processing means for processing the at least one coupon when the at least one coupon has been redeemed, to retrieve the at least customer identification number,

wherein the first computer updates the database from information retrieved from the processing means indicating whether a consumer has redeemed the at least one coupon.

12. The system of claim 11, wherein said first transmitting means further comprises means for storing the package of data on each of a plurality of diskettes.

13. The system of claim 11, wherein said first transmitting means further comprises a computer network for downloading the package of data to a computer of a consumer.

14. The system of claim 11, further comprising:

means for counting, in the first computer, the number of times a consumer has redeemed a given coupon, and

fraud indication means for indicating fraud if the number of times a coupon is redeemed by the consumer exceeds a predetermined amount.

15. The system of claim 14, wherein the consumer identification number is imprinted on the at least one coupon with a bar code, said system further comprises:

a scanning device for reading the consumer identification number bar code from the at least one coupon, and

output means for outputting the read consumer identification number to the database in the first computer.

16. The system of claim 15, wherein processing means retrieves coupon redemption data from the at least one coupon.

17. The system of claim 16, further comprising:

second generating means, in the first computer, for generating in response to information retrieved from said processing means, an indication whether a consumer has redeemed the at least one coupon, revising the database to comprise at least a revised list of consumer names and addresses whose have redeemed predetermined at least one coupon; and

third generating means, in the first computer, for generating a revised package of data for a revised selected group of consumers from the revised list, the revised package of data including at least one coupon data,

wherein said first transmitting means further transmits from the first computer the revised package of data to computers of the revised selected group of consumers from the list.

18. The system of claim 17, further comprising:

a comparator, in the first computer, for comparing the demographic and identification data received from a consumer with corresponding demographic and identification data from the list of consumer names and addresses; and

fourth generating means for generating, in the first computer, a risk score based upon correspondence between demographic and identification data and received from a consumer with corresponding demographic and identification data from the list of consumer names and addresses,

wherein said second transmitting means transmits a validation code to the computer of the consumer if the risk score is greater than a predetermined value.

19. A series of operational steps to be performed with the aid of a computer for distributing and generating coupons, comprising the steps

first, generating in a first computer a database comprising at least a list of consumer names and addresses,

second, generating in the first computer a package of data for a selected group of consumers from the list, the package of data including at least one coupon data,

third, transmitting from the first computer, the package of data to computers of the selected group of consumers from the list,

fourth, prompting a consumer to provide demographic and identification data to the first computer,

fifth, entering, in the first computer, demographic and identification data received from a consumer from the selected group of consumers,

sixth, transmitting to a computer of the consumer, in response to received demographic and identification data, a validation code so as to allow the computer of the consumer to generate at least one coupon from the at least one coupon data in the package of data,

seventh, generating in the computer of the consumer, in response to a command input by a consumer, at least one coupon from the at least one coupon data in the package of data, the at least one coupon including at least a consumer identification number derived from the validation code,

eighth, processing, in the first computer, the at least one coupon when the at least one coupon has been redeemed, to retrieve the at least customer identification number, and

ninth, updating, in the first computer, the database from information retrieved from said processing step to indicate whether a consumer has redeemed the at least one coupon.