System and method for providing merchant information and establishing links to merchants while presenting a movie

• US 5,715,400 A
• Filed: 06/01/1995
• Issued: 02/03/1998
• Est. Priority Date: 03/20/1995
• Status: Expired due to Term

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: International Business Machines Corporation
• Inventors: Reimer, James A., Reinsch, Roger A.
• Primary Examiner(s): Hayes, Gail O.
• Assistant Examiner(s): Yount, Steven R.
• Application Number:
  US08/457,782
• Time in Patent Office: 978 Days
• Field of Search: 364/401 R, 348/6, 348/10, 348/12, 348/13, 395/201, 395/226, 395/227
• US Class Current: 705/26.61
• CPC Class Codes: G06Q 30/0623 Item investigation
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8133 specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A system and method for providing on demand access to information related to a movie while the movie is being presented to a user, where the movie was generated from the movie related information, are described. The system operates by presenting the movie to the user, and then receiving from the user a query pertaining to the movie. The system determines a frame of the movie that was being presented to the user when the user issued the query (the system may extract this information from the query, or may extract this information from the movie itself). The system identifies, as specified by the query, portions of the movie related information relating to the frame, and retrieves those portions of the movie related information. These retrieved portions of said movie related information are presented to the user. Also discussed is a manager to enable users to create personalized versions of movies, and personalized collections of items. Also discussed is a system and method for providing to users on demand access to merchandise information related to a movie, and for providing on demand connectivity to merchants, while the movie is being presented to the users.

Claims

1. A system to provide on demand access to merchandise information related to a movie while said movie is being presented to a user, said movie having been generated from movie related information comprising said merchandise information, comprising:

index information maintaining means for maintaining index information identifying relationships between said movie and said movie related information, comprising means for maintaining a source table having a plurality of entries, each of said entries storing first information identifying one of a scene, clip, or take, second information identifying portions in said movie corresponding to said one of a scene, clip, or take, third information sufficient to locate movie related information related to said one of a scene, clip, or take, and fourth information identifying a scene in which said one of a scene, clip, or take appears;

movie presenting means for presenting said movie to said user;

query receiving means for receiving from said user a merchandise related query pertaining to said movie;

movie part determining means for determining, by reference to at least said source table, a part of said movie that was being presented to said user when said user issued said query;

movie related information identifying means for identifying, as specified by said query, portions of said movie related information relating to merchandise appealing in said part of said movie;

movie related information retrieving means for retrieving said portions of said movie related information; and

movie related information presenting means for presenting to said user said retrieved portions of said movie related information.

2. A method of providing on demand access to merchandise information related to a movie while said movie is being presented to a user, said movie having been generated from movie related information comprising said merchandise information, comprising the steps of:

(1) maintaining index information identifying relationships between said movie and said movie related information, including the step of maintaining a source table having a plurality of entries, each of said entries storing first information identifying one of a scene, clip, or take, second information identifying portions in said movie corresponding to said one of a scene, clip, or take, third information sufficient to locate movie related information related to said one of a scene, clip, or take, and fourth information identifying a scene in which said one of a scene, clip, or take appears;

(2) presenting said movie to said user;

(3) receiving from said user a merchandise related query pertaining to said movie;

(4) determining, by reference to at least said source table, a part of said movie that was being presented to said user when said user issued said query;

(5) identifying, as specified by said query, portions of said movie related information relating to merchandise appearing in said part of said movie;

(6) retrieving said portions of said movie related information; and

(7) presenting to said user said retrieved portions of said movie related information.

3. A computer program product comprising a computer readable medium having computer program logic recorded thereon for enabling a processor in a computer system to provide on demand access to merchandise information related to a movie, and for providing on demand connectivity to merchants, while said movie is being presented to a user, said movie having been generated from movie related information comprising said merchandise information, said computer program product comprising:

movie presenting means for enabling said processor to present said movie to said user;

query receiving means for enabling said processor to receive from said user a merchandise related query pertaining to said movie;

scene determining means for enabling said processor to determine a scene of said movie that was being presented to said user when said user issued said query;

movie related information identifying means for enabling said processor to identify, as specified by said query, portions of said movie related information relating to merchandise appearing in said scene;

movie related information retrieving means for enabling said processor to retrieve said portions of said movie related information;

movie related information presenting means for enabling said processor to present to said user said retrieved portions of said movie related information; and

index information generating means for generating index information identifying relationships between said movie and said movie related information, comprising means for generating a source table having a plurality of entries, each of said entries storing first information identifying one of a scene, clip, or take, and second information sufficient to locate movie related information related to said one of a scene, clip, or take.

4. The computer program product of claim 3, wherein said movie presenting means comprises:

means for enabling said processor to present said movie to said user at a location and time specified by said user.

5. The computer program product of claim 3, wherein said scene determining means comprises:

means for enabling said processor to extract from said movie a time code of said frame that was being presented to said user when said user issued said query;

means for enabling said processor to compare said time code of said frame with said second information stored in entries of said source table to identify at least one entry of said source table relating to said frame; and

means for enabling said processor to identify said scene that was being presented to said user when said user issued a query by reference to said second information stored in said at least one entry of said source table.

6. The computer program product of claim 5, wherein said index information generating means further comprises:

means for enabling said processor to generate merchandise related index information specifying merchandise appearing in each scene of said movie, and for enabling said processor to identify merchants who provided said merchandise.

7. The computer program product of claim 6, wherein said movie related information identifying means, movie related information retrieving means, and movie related information presenting means collectively comprise:

means for enabling said processor to access said merchandise related index information to identify information relating to merchandise appearing in said scene;

means for enabling said processor to retrieve said information relating to merchandise appearing in said scene; and

means for enabling said processor to present to said user said retrieved information relating to merchandise appearing in said scene.

8. The computer program product of claim 7, further comprising:

means for enabling said processor to access said merchandise related index information to identify information pertaining to merchants who provided said merchandise appearing in said scene;

means for enabling said processor to retrieve said merchants identifying information; and

means for enabling said processor to present to said user said retrieved merchants identifying information.

9. A program storage device readable by a machine, tangibly embodying a program of instructions executable by the machine to perform method steps for providing on demand access to merchandise information related to a movie, and for providing on demand connectivity to merchants while said movie is being presented to a user, said movie having been generated from movie related information comprising said merchandise information, said method steps comprising:

(1) generating index information identifying relationships between said movie and said movie related information, comprising the step of generating a source table having a plurality of entries, each of said entries storing first information identifying one of a scene, clip, or take, and second information sufficient to locate movie related information related to said one of a scene, clip, or take;

(2) presenting said movie to said user;

(3) receiving from said user a merchandise related query pertaining to said movie;

(4) determining a scene of said movie that was being presented to said user when said user issued said query;

(5) identifying, as specified by said query, portions of said movie related information relating to merchandise appearing in said scene;

(6) retrieving said portions of said movie related information; and

(7) presenting to said user said retrieved portions of said movie related information.

10. The program storage device of claim 9, wherein step (2) comprises the step of:

presenting said movie to said user at a location and time specified by said user.

11. The program storage device of claim 9, wherein step (4) comprises the steps of:

extracting from said movie a time code of said frame that was being presented to said user when said user issued said query;

comparing said time code of said frame with said second information stored in entries of said source table to identify at least one entry of said source table relating to said frame; and

identifying said scene that was being presented to said user when said user issued said query by reference to said fourth information stored in said at least one entry of said source table.

12. The program storage device of claim 11, wherein step (1) further comprises the steps of:

generating merchandise related index information specifying merchandise appearing in each scene of said movie, and identifying merchants who provided said merchandise.

13. The program storage device of claim 12, wherein step (5) comprises the steps of:

accessing said merchandise related index information to identify information relating to merchandise appearing in said scene.

14. The program storage device of claim 12, wherein step (6) comprises the step of:

retrieving said information relating to merchandise appearing in said scene.

15. The program storage device of claim 12, wherein step (7) comprises the step of:

presenting to said user said retrieved information relating to merchandise appearing in said scene.

16. The program storage device of claim 9, further comprising the steps of:

(8) accessing said merchandise related index information to identify information pertaining to merchants who provided said merchandise appearing in said scene;

(9) retrieving said merchants identifying information; and

(10) presenting to said user said retrieved merchants identifying information.

17. The program storage device of claim 16, further comprising the step of:

(11) enabling said user to interact with any of said merchants who provided said merchandise appearing in said scene in response to a request from said user to do so.

18. A computer program product comprising a computer readable medium having computer program logic recorded thereon for enabling a processor in a computer system to provide on demand access to merchandise information related to a movie, and for providing on demand connectivity to merchants, while said movie is being presented to a user, said movie having been generated from movie related information comprising said merchandise information, said computer program product comprising:

movie presenting means for enabling said processor to present said movie to said user;

query receiving means for enabling said processor to receive from said user a merchandise related query pertaining to said movie;

scene determining means for enabling said processor to determine a scene of said movie that was being presented to said user when said user issued said query;

movie related information identifying means for enabling said processor to identify, as specified by said query, portions of said movie related information relating to merchandise appearing in said scene;

movie related information retrieving means for enabling said processor to retrieve said portions of said movie related information;

movie related information presenting means for enabling said processor to present to said user said retrieved portions of said movie related information; and

index information generating means for enabling said processor to generate index information identifying relationships between said movie and said movie related information, comprising means for generating a source table having a plurality of entries, each of said entries storing first information identifying one of a scene, clip, or take, second information identifying portions in said movie corresponding to said one of a scene, clip, or take, third information sufficient to locate movie related information related to said one of a scene, clip, or take, and fourth information identifying a scene in which said one of a scene, clip, or take appears.

19. The computer program product of claim 18, wherein said movie presenting means comprises:

means for enabling said processor to present said movie to said user at a location and time specified by said user.

20. The computer program product of claim 18, wherein said scene determining means comprises:

means for enabling said processor to extract from said movie a time code of said frame that was being presented to said user when said user issued said query;

means for enabling said processor to compare said time code of said frame with said second information stored in entries of said source table to identify at least one entry of said source table relating to said frame; and

means for enabling said processor to identify said scene that was being presented to said user when said user issued said query by reference to said fourth information stored in said at least one entry of said source table.

21. The computer program product of claim 20, wherein said index information generating means further comprises:

means for enabling said processor to generate merchandise related index information specifying merchandise appearing in each scene of said movie, and for enabling said processor to identify merchants who provided said merchandise.

22. The computer program product of claim 21, wherein said movie related information identifying means, movie related information retrieving means, and movie related information presenting means collectively comprise:

means for enabling said processor to access said merchandise related index information to identify information relating to merchandise appearing in said scene;

means for enabling said processor to retrieve said information relating to merchandise appearing in said scene; and

means for enabling said processor to present to said user said retrieved information relating to merchandise appearing in said scene.

23. The computer program product of claim 22, further comprising:

means for enabling said processor to access said merchandise related index information to identify information pertaining to merchants who provided said merchandise appearing in said scene;

means for enabling said processor to retrieve said merchants identifying information; and

means for enabling said processor to present to said user said retrieved merchants identifying information.

24. The computer program product of claim 23, further comprising:

means for enabling said processor to enable said user to interact with any of said merchants who provided said merchandise appearing in said scene in response to a request from said user to do so.

25. A program storage device readable by a machine, tangibly embodying a program of instructions executable by the machine to perform method steps for providing on demand access to merchandise information related to a movie, and for providing on demand connectivity to merchants while said movie is being presented to a user, said movie having been generated from movie related information comprising said merchandise information, said method steps comprising:

(1) generating index information identifying relationships between said movie and said movie related information, comprising the step of generating a source table having a plurality of entries, each of said entries storing first information identifying one of a scene, clip, or take, second information identifying portions in said movie corresponding to said one of a scene, clip, or take, third information sufficient to locate movie related information related to said one of a scene, clip, or take, and fourth information identifying a scene in which said one of a scene, clip, or take appears;

(2) presenting said movie to said user;

(3) receiving from said user a merchandise related query pertaining to said movie;

(4) determining a scene of said movie that was being presented to said user when said user issued said query;

(5) identifying, as specified by said query, portions of said movie related information relating to merchandise appearing in said scene;

(6) retrieving said portions of said movie related information; and

(7) presenting to said user said retrieved portions of said movie related information.

26. The program storage device of claim 25, wherein step (2) comprises the step of:

presenting said movie to said user at a location and time specified by said user.

27. The program storage device of claim 25, wherein step (4) comprises the steps of:

extracting from said movie a time code of said frame that was being presented to said user when said user issued said query;

comparing said time code of said frame with said second information stored in entries of said source table to identify at least one entry of said source table relating to said frame; and

identifying said scene that was being presented to said user when said user issued said query by reference to said fourth information stored in said at least one entry of said source table.

28. The program storage device of claim 27, wherein step (1) further comprises the steps of:

generating merchandise related index information specifying merchandise appearing in each scene of said movie, and identifying merchants who provided said merchandise.

29. The program storage device of claim 28, wherein steps (5), (6), and (7) collectively comprise the steps of:

accessing said merchandise related index information to identify information relating to merchandise appearing in said scene;

retrieving said information relating to merchandise appearing in said scene; and

presenting to said user said retrieved information relating to merchandise appearing in said scene.

30. The program storage device of claim 29, further comprising the steps of:

(8) accessing said merchandise related index information to identify information pertaining to merchants who provided said merchandise appearing in said scene;

(9) retrieving said merchants identifying information; and

(10) presenting to said user said retrieved merchants identifying information.

31. The program storage device of claim 30, further comprising the step of:

(11) enabling said user to interact with any of said merchants who provided said merchandise appearing in said scene in response to a request from said user to do so.

32. A computer program product comprising a computer useable medium having computer program logic recorded thereon for enabling a processor in a computer system to provide on demand access to merchandise information related to a movie while said movie is being presented to a user, said movie having been generated from movie related information comprising said merchandise information, said computer program product comprising:

index information maintaining means for enabling said processor to maintain index information identifying relationships between said movie and said movie related information, comprising means for enabling said processor to maintain a source table having a plurality of entries, each of said entries storing first information identifying one of a scene, clip, or take, second information identifying potions in said movie corresponding to said one of a scene, clip, or take, third information sufficient to locate movie related information related to said one of a scene, clip, or take, and fourth information identifying a scene in which said one of a scene, clip, or take appears;

movie presenting means for enabling said processor to present said movie to said user;

query receiving means for enabling said processor to receive from said user a merchandise related query pertaining to said movie;

movie part determining means for enabling said processor to determine, by reference to at least said source table, a part of said movie that was being presented to said user when said user issued said query;

movie related information identifying means for enabling said processor to identify, as specified by said query, portions of said movie related information relating to merchandise appearing in said part of said movie;

movie related information retrieving means for enabling said processor to retrieve said portions of said movie related information; and

movie related information presenting means for enabling said processor to present to said user said retrieved portions of said movie related information.

33. The computer program product of claim 32, wherein said movie presenting means includes means for enabling said processor to present said movie to said user at a location and time specified by said user.

34. The computer program product of claim 32, wherein said movie part determining means comprises:

means for enabling said processor to extract from said movie a time code of said frame that was being presented to said user when said user issued said query;

means for enabling said processor to compare said time code of said frame with said second information stored in entries of said source table to identify at least one entry of said source table relating to said frame; and

means for enabling said processor to identify said scene that was being presented to said user when said user issued said query by reference to said fourth information stored in said at least one entry of said source table.

35. The computer program product of claim 32, wherein said index information maintaining means further comprises:

means for enabling said processor to maintain merchandise related index information specifying merchandise appearing in each scene of said movie, and identifying merchants who provided said merchandise.

36. The computer program product of claim 35, wherein said movie related information identifying means, said movie related information retrieving means, and said movie related information presenting means collectively comprise:

means for enabling said processor to access said merchandise related index information to identify information relating to merchandise appearing in said scene;

means for enabling said processor to retrieve said information relating to merchandise appearing in said scene; and

means for enabling said processor to present to said user said retrieved information relating to merchandise appearing in said scene.

37. The computer program product of claim 36, wherein said computer program logic further comprises:

means for enabling said processor to access said merchandise related index information to identify information pertaining to merchants who provided said merchandise appearing in said scene;

means for enabling said processor to retrieve said merchants identifying information; and

means for enabling said processor to present to said user said retrieved merchants identifying information.

38. The computer program product of claim 37, wherein said computer program logic further comprises:

means for enabling said processor to enable said user to interact with any of said merchants who provided said merchandise appearing in said scene in response to a request from said user to do so.