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System and method for providing merchant information and establishing links to merchants while presenting a movie

  • US 5,715,400 A
  • Filed: 06/01/1995
  • Issued: 02/03/1998
  • Est. Priority Date: 03/20/1995
  • Status: Expired due to Term
First Claim
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1. A system to provide on demand access to merchandise information related to a movie while said movie is being presented to a user, said movie having been generated from movie related information comprising said merchandise information, comprising:

  • index information maintaining means for maintaining index information identifying relationships between said movie and said movie related information, comprising means for maintaining a source table having a plurality of entries, each of said entries storing first information identifying one of a scene, clip, or take, second information identifying portions in said movie corresponding to said one of a scene, clip, or take, third information sufficient to locate movie related information related to said one of a scene, clip, or take, and fourth information identifying a scene in which said one of a scene, clip, or take appears;

    movie presenting means for presenting said movie to said user;

    query receiving means for receiving from said user a merchandise related query pertaining to said movie;

    movie part determining means for determining, by reference to at least said source table, a part of said movie that was being presented to said user when said user issued said query;

    movie related information identifying means for identifying, as specified by said query, portions of said movie related information relating to merchandise appealing in said part of said movie;

    movie related information retrieving means for retrieving said portions of said movie related information; and

    movie related information presenting means for presenting to said user said retrieved portions of said movie related information.

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