Method for assisting individuals in decision making processes

• US 5,717,865 A
• Filed: 09/25/1995
• Issued: 02/10/1998
• Est. Priority Date: 09/25/1995
• Status: Expired due to Term

• Current Assignee: Charles A. Haynes, Jay F. Davis, William C. Stratmann
• Original Assignee: William C. Stratmann
• Inventors: Stratmann, William C.
• Primary Examiner(s): Hayes, Gail O.
• Assistant Examiner(s): Bainbridge, Barton L.
• Application Number:
  US08/533,325
• Time in Patent Office: 869 Days
• Field of Search: 395/201, 395/210, 434/322, 434/327, 434/335, 434/353, 434/362
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

The present invention relates to a method for assisting an individual in making a selection amongst a plurality of choice items. The individual selects decision components having a relevance to the selection of a choice item and assigns values to each of the decision components. The user further assigns expected satisfaction scores to each decision component of each choice item indicating the expected satisfaction to be received from the decision components. The reliability of the expected satisfaction scores are indicated by assigned reliability factors. The assigned component values, expected satisfaction values, and reliability factors are then utilized to rank each of the choice items.

Claims

1. A method for enabling a user to select a single choice item from a plurality of choice items, the method comprising the steps of:

selecting a plurality of choice items from which to select the single choice item;

selecting a plurality of decision components relevant to selection of the single choice item;

assigning a user relevant score to each of the plurality of decision components, the user relevant score indicating relative importance of the decision component to selection of the single choice item;

assigning an expected satisfaction score to each decision component for each choice item, the expected satisfaction score indicating expected satisfaction received from a choice item for a particular decision component; and

assigning a reliability score to each of the expected satisfaction scores, the reliability score indicating the reliability of information used for determining the expected satisfaction score.

2. The method of claim 1 further including the step of selecting the single choice item in response to the user relevant score, the expected satisfaction sure and the reliability score.

3. The method of claim 2 wherein the step of ranking further includes the steps of:

determining a probable expected satisfaction score for each of the decision components of each choice item in response to the assigned expected satisfaction score and reliability score for the decision components;

determining an expected value for each of the decision components of each choice item in response to the determined probable satisfaction values and the assigned user relevant scores;

aggregating the expected values for each choice item to determine a choice item score for each choice item; and

ranking the choice items according to the choice item scores.

4. The method of claim 1 wherein the step of selecting a plurality of choice items further includes the steps of:

accessing a remote data base to obtain a plurality of potential choice items via a modem; and

selecting the remotely accessed choice items as desired.

5. The method of claim 1 wherein the step of selecting a plurality of decision components further includes the steps of:

accessing a remote data base to obtain a plurality of potential decision components via a modem, and

selecting the remotely accessed decision components as desired.

6. The method of claim 1 further including the step of normalizing the user relevant scores.

7. A program storage device readable by a processor and tangibly embodying a program of instructions executable by the processor to assist a user in selecting one of a plurality of choice items, comprising the steps of:

selecting a plurality of choice items from which to select a single choice item;

selecting a plurality of decision components relevant to selection of the single choice item from the plurality choice items;

assigning a user relevant score to each of the plurality of decision components, the user relevant score indicating relative importance of the decision component to selection of the single choice item;

assigning an expected satisfaction score to each of the choice components of each choice item, the expected satisfaction value indicating expected satisfaction received from a choice item for a particular decision component;

assigning a reliability factor to each of the assigned expected satisfaction scores of each choice item, the reliability factor indicating the reliability of data used for assigning the expected satisfaction score; and

ranking each of the choice items in response to the user relevant score, expected satisfaction score and reliability factor.

8. The program storage device as described in claim 7 wherein the step of ranking further includes the steps of:

determining a probable expected satisfaction score for each of the decision components of each choice item in response to the assigned expected satisfaction scores and reliability factors;

determining an expected value for each decision component of each choice item in response to the probable satisfaction scores and the user relevant scores;

aggregating the expected values for each choice item to determine a choice item score for each choice item; and

ranking the choice items according to the choice item scores.

9. The program storage device as described in claim 7 further including the steps of normalizing the user relevant values.

10. A method for assisting a user in selecting a choice item from a plurality of choice items using a computer, the method comprising the steps of:

prompting the user with a computer display to select a plurality of choice items form among which a most preferred choice is made;

displaying the plurality of choice items selected by the user;

prompting the user with a computer display to select decision components relevant to at least one choice item selected from the plurality of choice items;

receiving user selected decision components relevant to the selection of the most preferred choice item;

prompting the user with a computer display to assign a user relevant score to each of the decision components previously selected, the user relevant score indicating the importance of a decision component to selection of the choice item;

receiving the user relevant scores entered by the user;

prompting the user with a computer display to assign expected satisfaction scores to each decision component of each choice item, the expected satisfaction score indicating expected satisfaction received from a choice item for a particular decision component;

receiving the selected expected satisfaction scores entered by the user;

prompting the user with a computer display to enter a reliability factor for each expected satisfaction score, the reliability factor indicating the reliability of data for selecting the expected satisfaction score;

receiving the reliability factor entered by a user;

adjusting, the expected satisfaction score according to the reliability factor; and

ranking each of the plurality of choice items in response to the user relevant scores and the expected satisfaction scores.

11. The method of claim 10, wherein the step of ranking further include the steps of:

determining a probable expected value for each decision component of each choice item in response to the expected satisfaction score and the user relevant score;

aggregating the expected values for each choice item to determine a choice item score for each choice item; and

ranking the choice items according to the choice item scores.

12. The method of claim 10 further including the step of normalizing the user relevant scores.

13. The method of claim 10 further including the step of:

accessing a remote data base to obtain a plurality of potential choice items via a modem;

presenting the plurality of potential choice items to a user for selection of choice items; and

receiving the selected choice items for the user.

14. The method of claim 10 further including the step of:

accessing a remote data base to obtain a plurality of potential decision components via a modem;

presenting the plurality of potential decision components to a user for selection of decision components; and

receiving the selected decision components for the user.