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System and method for estimating characteristics of broadcast radio audiences

  • US 5,749,043 A
  • Filed: 09/27/1995
  • Issued: 05/05/1998
  • Est. Priority Date: 09/27/1995
  • Status: Expired due to Fees
First Claim
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1. A method for estimating listening audience preferences in response to radio broadcast programming, said method comprising the steps of:

  • monitoring a radio program broadcast by a radio station during a time period;

    collecting survey data describing radio stations to which tuners are tuned during said time period;

    associating said radio program with said survey data in a substantially synchronous format;

    communicating an audio representation of said radio program to a remote access site; and

    displaying a visual representation of said survey data at said remote access site;

    whereinthe temporal relationship between said audio representation and said visual representation is substantially equivalent to the temporal relationship between said radio program and said survey data.

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