Television signal activated interactive smart card system
First Claim
1. A television signal activated interactive smart card system featuring the transmission of data information along with a standard television or computer video signal for reception by a smart card imbedded with a photoelectric television signal optical pick-up device, and a human and light scan readable display at a benefit redemption venue in conjunction with television broadcasts, in home television reception and point of purchase locations, a method for offering point of purchase benefits and values, said method comprising;
- transmission of television or computer video signal comprising a programmed message including audio and video portions;
encoding a data signal that identifies and offers value and/or benefit on products and/or services;
receiving said data signal on said smart card using said photoelectric television signal optical pick-up device;
storing said data signal on said smart card;
transporting said smart card to a point of purchase location;
reading said stored data for purposes of receiving value or benefits by purchasing said products or services; and
erasing said stored product or service identification and value or benefit.
8 Assignments
0 Petitions
Accused Products
Abstract
A smart card is disclosed which receives, decodes, and stores encoded data signals comprising redeemable coupons. Encoded data coupons are embedded within television segments and are transmitted along with the normal television segments. The smart card receives the luminescent signals which comprise the encoded data coupons directly from the display. The smart card decodes the data coupons. The coupon is then stored within the smart card for future use. The smart card is equipped with an LCD which enables UPC codes corresponding to each of the stored coupons to be utilized. A scanner reads the UPC codes at the coupon redemption site. Once redeemed, the coupon is erased from the memory in the smart card. Advantageously, all of the functions including receiving, decoding, and storing the data signals are performed by the smart card.
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Citations
76 Claims
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1. A television signal activated interactive smart card system featuring the transmission of data information along with a standard television or computer video signal for reception by a smart card imbedded with a photoelectric television signal optical pick-up device, and a human and light scan readable display at a benefit redemption venue in conjunction with television broadcasts, in home television reception and point of purchase locations, a method for offering point of purchase benefits and values, said method comprising;
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transmission of television or computer video signal comprising a programmed message including audio and video portions; encoding a data signal that identifies and offers value and/or benefit on products and/or services;
receiving said data signal on said smart card using said photoelectric television signal optical pick-up device;storing said data signal on said smart card; transporting said smart card to a point of purchase location; reading said stored data for purposes of receiving value or benefits by purchasing said products or services; and erasing said stored product or service identification and value or benefit. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76)
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Specification